A ROYAL BLESSING FLOWN IN FROM BUCKINGHAM TO BUCKLEBURY

The Queen was all smiles ahead of The Royal Wedding today as she greeted well wishers in the parish of Bucklebury.

Her Majesty stopped by ‘Kate Middleton Country’ to thank villagers for welcoming her grandson and family into the community.

Flown first-class in the Goodyear Blimp, the Queen was also on hand to officially kick-start Bucklebury’s wedding festivities, which is set to attract up to 20,000 visitors.

Eddy Geerdink, UK marketing director for Goodyear, commented: “We feel very privileged to have flown the Queen today. It’s the only way to travel quickly, but safely from Buckingham to Bucklebury and back.

“Over the past few weeks, the Goodyear Blimp has been spotted flying across the skies of London and we couldn’t think of a better way to end the Goodyear UK safety tour then sending a good luck message to the happy couple.”

For further information about the Goodyear Blimp visit www.goodyearblimp.co.uk

ENDS

For more information please contact Lee Southen or Becki Oake on 01902 714957 or email lee@Connect-group.com / becki@Connect-group.com

LACK OF HIGHWAY CODE KNOWLEDGE IS PUTTING LIVES AT RISK

A poor understanding of The Highway Code is compromising road safety, a new survey has revealed.

Results from the poll of 5,000 motorists showed a large percentage failed to correctly answer a number of general knowledge and picture questions covering The Highway Code.

The survey, commissioned by leading tyre manufacturer Goodyear, showed that 54% of drivers did not know to stop when a traffic light shone its red and amber lights together. 48% of those surveyed also didn’t know that the typical stopping distance for a car driving at 50mph is 53 metres or 13 car lengths. Nearly a fifth thought they could get away with 36 metres.

When asked what the no-overtaking road sign meant, a worrying 23% got it wrong and over 75% assumed that the 30mph minimum speed sign actually indicated the maximum speed allowed. However, while the results showed many drivers were out of touch with the road rules, 95% are under the illusion that their understanding of The Highway Code is either adequate or good and over 40% don’t believe that drivers should be re-tested.

“Understanding the rules of The Highway Code can significantly reduce road accidents,” said Eddy Geerdink, Goodyear’s marketing director. “Our survey shows that a number of drivers would fail their driving test based on this knowledge and at worst it could put the lives of fellow drivers at risk if they wrongly interpreted them in real motoring situations.”

Goodyear announces the survey results as it welcomes back the Goodyear Blimp to the skies of Europe. The campaign, entitled ‘The Goodyear Safety Tour’, will tour 20 European countries to highlight the work of the tyre firm in improving road safety.

“At Goodyear, we firmly believe that safety is a shared responsibility,” continued Eddy. “Through this commitment we look forward to sharing the results of this survey with the UK population by using the Goodyear Blimp to underline the importance of road safety.”

For more information visit www.goodyearblimp.co.uk.

ENDS

Notes to editors

The research for Goodyear was carried out by OnePoll in February 2011 amongst a panel of motorists resulting in 5,000 respondents.

Picture caption: left to right, Eddy Geerdink (Goodyear UK marketing director), Kate Rock (Goodyear pr support manager) and Ron Pike (Goodyear channel marketing and events manager).

THE GOODYEAR BLIMP TAKES TO THE SKIES TO PROMOTE ROAD SAFETY

Goodyear welcomes the return of its aerial safety ambassador as the global tyre giant starts its 2011 Goodyear Safety Tour.

The Goodyear Blimp, which has been absent from the skies for 12 years in Europe, will lead on a number of road safety initiatives as it flies across the UK throughout March and April.

Goodyear will launch its first safety initiative to show how a poor understanding of The Highway Code is compromising road safety. In a survey questioning 5,000 motorists, results showed that a large percentage failed to correctly answer a number of general knowledge and picture questions covering basic road rules.

These shocking statistics have highlighted the importance of road safety and Goodyear will raise the awareness of these pitfalls with the help of the Blimp.

The tyre firm will also produce a book of best practice, which will see Goodyear work with primary and secondary schools to see how they teach and practice road safety.

Goodyear’s UK marketing director Eddy Geerdink said: “We have a number of initiatives in place that will support our road safety campaigns and drive home the fact that people’s understanding of road safety needs to be improved.”

Over the last decade, Goodyear Blimps have been ‘on tour’ in the USA and China, but this tour marks the first European tour since 1999. Between March and October, the Goodyear Blimp will visit a total of 20 countries.

For further information visit www.goodyear.co.uk or www.goodyearblimp.co.uk

ENDS

CONNECT PR FLIES AWAY WITH GOODYEAR'S BLIMP CAMPAIGN

Goodyear has appointed Connect PR to handle all UK media relations around the return of its famous brand icon, The Goodyear Blimp.

Connect PR has worked with Goodyear since January 2010 handling PR campaigns around products and safety. This latest appointment will see the agency turn its attention to the giant airship which will fly across the UK in March and April and then again in October 2011.

Absent from the UK for 12 years, the Midlands agency will take the lead in organising a number of consumer focused initiatives as the Blimp embarks on a European safety tour to promote road safety.

Connect PR will also host a number of press events in major UK cities to drive awareness of Goodyear’s ‘Safety Together’ brand campaign, aided throughout by the company’s world recognised airship.

Eddy Geerdink, Goodyear’s marketing director, said of the return of The Blimp: “This is a really exciting time for Goodyear. We are committed to increasing our brand awareness through the airship. The campaign will also see us working with Sky Sports who will use the Blimp as a camera platform, which will be integrated into a number of Premier League and international football fixtures.”

Hazel Crawford-Upton, managing director of Connect PR, said: “Working with Goodyear and promoting the arrival of the company’s brand icon is a real privilege for us and we are looking forward to delivering some fantastic PR driven results for Goodyear this year.”

For further information visit www.goodyear.co.uk or www.goodyearblimp.co.uk

ENDS

X-FACTOR JUDGE IS NATIONAL WINTER BREAKDOWN HERO

A survey has revealed that motorists would choose Cheryl Cole as their winter breakdown hero.

Goodyear teamed up with Mountain Rescue England and Wales to commission the research to reveal how motorists prepare and drive during the cold weather.

Results showed that 36% of drivers questioned would like Cheryl Cole to come to their rescue in the event of a breakdown with Robbie Williams polling as the top male celebrity choice.

However, Goodyear’s brand manager, Michelle Fisher, said that the results also showed a lack of awareness when it came to driving safely throughout the winter: “While our national survey in partnership with Mountain Rescue produced some fun results, it also shows areas of great concern.

“From those drivers questioned over 80% said they didn’t fit cold weather tyres, 11% said they carried out no basic vehicle safety checks and 47% didn’t carry a winter car kit containing essential items such as a snow shovel and fleece blanket.”

Michelle added: “It’s important that drivers know how best to prepare for the difficult driving conditions, as a little basic preparation can prevent incidents that require the help of breakdown and emergency services .”

Goodyear recommends motorists switch to cold weather tyres when temperatures drop below 7oC to improve car handling and braking performance. Goodyear’s award winning UltraGrip 7+ cold weather tyre delivers unparalleled control in hazardous winter conditions. Voted best cold weather tyre by a leading weekly car magazine, the tyre was tested and proven to stop six car lengths shorter than a conventional tyre on snow.

For more information on cold weather tyres and winter driving tips visit www.goodyear.co.uk.

ENDS

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

'HERO HECTOR' RECEIVES NATIONAL SAFETY ACCOLADE

An Aberdeen lollipop man has made the shortlist in Goodyear’s national search for the best unsung school safety hero.

Hector McKenzie, affectionately known as Hero Hector, was nominated by colleagues, pupils and parents from Ferryhill Primary School due to his extraordinary commitment to school safety.

Christine Dunhill, chairperson of Ferryhill Primary School’s parent council, said: “We nominated Hector because he has been tirelessly teaching road safety for nearly ten years outside our school in the rain, sleet, snow and sunshine.

“He participates in road safety activities with children from nursery and upwards. He brings his own warmth to the role, which is reflected in the wee presents he receives from the children and parents at this time of year. In addition, Hector has been pro-active in reminding impatient drivers around the school to be mindful of children at the beginning and end of school days.”

On making the national shortlist Hector said: “I’m thrilled to have made the shortlist. I’ve been the school’s lollipop man for about 20 years, so it’s lovely for the community to recognise my work in this way.”

Hector is now in with a chance of winning a set of Goodyear OptiGrip tyres for his car. Tyres that provide shorter braking distances in the wet by revealing new tread as it wears. For being shortlisted, he has already won high visibility jackets and a brightly coloured walking rope for the children at Ferryhill Primary School.

Michelle Fisher, brand manager at Goodyear, commented: “To hear about Hector’s work is simply an inspiration to us all. Road safety is an important message that needs to be communicated to children, especially when they are travelling to and from school. It’s encouraging to see so many individuals being recognised for their outstanding efforts and safety initiatives.”

For more information about Goodyear visit www.goodyear.co.uk .

ENDS

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

TYRE-LESS PAM RECEIVES NATIONAL SAFETY ACCOLADE

A Basildon financial officer has made the shortlist in Goodyear’s national search for the best unsung school safety hero.

Pam Slingsby, affectionately known as tyre-less Pam, was nominated by colleagues, pupils and parents at Basildon Church of England Primary School due to her extraordinary commitment to school safety.

Paul Field, headmaster at Basildon Church of England Primary School, said: “We’ve nominated Pam because she has worked to create a safe environment for our children through her knowledge and application of health and safety procedures.

“She is meticulous in her organisation and constantly aware of the need to consider the correct safety provisions for school events and developments.”

Speaking of her nomination, Pam said: “A lot of the health and safety work devolved to me from our headmaster when I joined the school in 2004. It has become one of my favourite aspects of the job – so I’m delighted that the school has nominated me for this award.”

Pam is now in with a chance of winning a set of Goodyear OptiGrip tyres for her car. Tyres that provide shorter braking distances in the wet by revealing new tread as it wears. For being shortlisted, she has already won high visibility jackets and a brightly coloured walking rope for the children at Basildon Church of England Primary School.

Michelle Fisher, brand manager at Goodyear, commented: “To hear about Pam’s work is simply an inspiration to us all. Road safety is an important message that needs to be communicated to children, especially when they are travelling to and from school. It’s encouraging to see so many individuals being recognised for their outstanding efforts and safety initiatives.”

For more information about Goodyear visit www.goodyear.co.uk .

ENDS

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

SUPER STEVE RECEIVES NATIONAL SAFETY ACCOLADE

A Portsmouth school site manager has made the shortlist in Goodyear’s national search for the best unsung school safety hero.

Steve Culver, affectionately known as super Steve, was nominated by colleagues, pupils and parents at Medina Primary School due to his extraordinary commitment to school safety.

Howard Payne, headmaster at Medina Primary School, said: “We’ve nominated Steve because of the superb dedication he’s displayed in a short space of time. During the winter he arrives early to ensure the pathways, which are very long, are safe and clear for pupils.

“He also ensures that the community events and activities held at the school premises after hours do not have an adverse effect on the safety of pupils. In the short time Steve’s been here, he’s made a real impact.”

Speaking of his nomination, Steve said: “I’m really pleased to have been nominated for this award as I get a lot of fulfilment from helping people, so it’s good to know other people get that feeling from the work I do.”

Steve is now in with a chance of winning a set of Goodyear OptiGrip tyres for his car. Tyres that provide shorter braking distances in the wet by revealing new tread as it wears. For being shortlisted, he has already won high visibility jackets and a brightly coloured walking rope for the children at Medina Primary School.

Michelle Fisher, brand manager at Goodyear, commented: “To hear about Steve’s work is simply an inspiration to us all. Road safety is an important message that needs to be communicated to children, especially when they are travelling to and from school. It’s encouraging to see so many individuals being recognised for their outstanding efforts and safety initiatives.”

For more information about Goodyear visit www.goodyear.co.uk.

ENDS

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

MOTORISTS GETTING TO GRIPS WITH THE COLD WEATHER

With the onset of winter, motorists are switching to cold weather tyres to experience the benefits of these specialist tyres.

According to leading tyre specialist Goodyear, sales of cold weather tyres have increased by a massive 521 per cent following last year’s harshest winter for 30 years.

The news will be a welcome announcement for the secretary of state for Transport, Philip Hammond MP, who revealed that Britain’s resilience to cope with winter driving conditions would be better if people switched to cold weather tyres.

With weather conditions set to deteriorate even further over the coming months, Goodyear believes that the experience of last winter had already proved invaluable for drivers.

Kate Rock, PR support manager for Goodyear said: “Our European neighbours already understand the importance of fitting specialist cold weather tyres and the UK is now catching up.

“Safety conscious motorists are already converting and many more are considering the fitment of cold weather tyres. However, as more drivers become aware, tyre retailers need to stock up in order to meet demand.”

Goodyear is encouraging drivers to change their tyres urgently as most of the UK has already experienced the first fall of snow and with temperatures failing to reach 7°C. It also believes that a planned change is preferable than an impulse purchase.

For further information and tips on how to stay safe this winter, visit www.goodyear.co.uk.

ENDS

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

EDUCATION STILL NEEDED TO IMPROVE THE SAFETY OF SCHOOL VEHICLES

A survey has revealed a large number of parents do not consider their child’s safety when it comes to travelling by bus or coach this winter.

76% of those surveyed admitted they didn’t think about the type of tyres fitted to school buses, which are frequently used for educational excursions and transportation about town. The poll of 500 parents also showed that 82% felt it was the responsibility of the school to enforce tyre checks and 26% said they didn’t know the difference between cold weather and summer tyres.

The survey was commissioned by leading tyre manufacturer Goodyear as the firm continues to promote the importance of road safety. The firm hopes that through the right education we will not see events like the Lanark Grammar School coach crash, which killed a teenage girl and injured 44 earlier this year as the vehicle lost control on icy roads in southwest Scotland.

Kate Rock, Goodyear’s pr support manager, commented: “Tyre safety is of great concern to us and at Goodyear we have an important role to play in educating society on the benefits of cold weather tyres.

“When the cold weather hits it’s imperative that tyres provide motorists with the correct grip, traction and control to tackle the difficult driving conditions. We believe that safety is a shared responsibility and that together we can put pressure on bus and coach operators to ensure that their vehicles are fitted with the right tyres to tackle the weather conditions.”

For further information and tips on how to drive safely this winter visit www.goodyear.co.uk

ENDS

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

KNUTSFORD ANNOUNCED AS FOURTH LOCATION FOR GOODYEAR PETROL GIVEAWAY

Tyre giant announces ‘next stop Knutsford’ for its EfficientGrip fuel campaign

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will come to Knutsford on Monday 22 November 2010.

Goodyear is teaming up with Esso on Tabley Hill Lane, Knutsford, to give motorists a £20 fill up on. The free £20 top up of unleaded or diesel fuel will be available from 7.30am to 9.30am and then again from 5pm to 7pm or until stocks run out.

The campaign launched at the beginning of November in Gateshead where over 700 motorists benefitted from £20 of free fuel. Since then, Goodyear has travelled to Horsham and Chipping Norton to give away free fuel.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump in Knutsford. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

For further information about the campaign visit www.goodyear.co.uk

ENDS

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Hazel Crawford-Upton on 01902 714 959/07974 230690 or email hazel@connect-group.com.

A senior team of Goodyear personnel will be available on the day. Press are invited to the Esso station on Monday 22 November. Please call Hazel on 07974 230690 if you would like to attend or would like to send a photographer/crew.

GOODYEAR’S EFFICIENTGRIP TYRE CHALLENGES WITH IMPROVED FUEL CONSUMPTION

The role tyres play in the environmental performance of a vehicle was exemplified this weekend as Goodyear participated in the Brighton to London Future Car Challenge (BLFCC).

Entering the challenge with a Ford Fiesta Econetic 1.6 Diesel, equipped with EfficientGrip tyres and driven by the UK’s thriftiest resident, the leading tyre firm clocked up an impressive 53 miles to the gallon.

Using fuel efficient driving techniques and benefiting from the low rolling resistance of EfficientGrip, Clare Selwood from Nottingham crossed the finish line in Pall Mall, London having completed the 60 mile route from Maderia Drive, Brighton.

Clare’s performance clearly demonstrated the fuel saving benefits of the EfficientGrip tyre having increased the mile per gallon ratio by 12 miles compared to a vehicle travelling the same route on competitor premium tyres.

“Our participation in the BLFCC underlines our commitment to develop innovative solutions that reduce the environmental impact of vehicles,” said James Bailey, corporate communications manager for Goodyear Dunlop.

“The Goodyear EfficientGrip tyre is a perfect example of this commitment. The tyre not only cuts fuel consumption, but doesn’t compromise on wet grip or road safety.”

For further information and tips on how to drive more efficiently, visit www.goodyear.co.uk.

ENDS

NOTE TO EDITORS

Clare Selwood from Nottingham was crowned the UK’s thriftiest resident by Goodyear in October 2010. She beat over 300 entries by stating over 100 money saving reasons as to why she should to win the nationwide search. Clare won £1,000, four EfficientGrip tyres and the opportunity to drive Goodyear’s vehicle in the BLFCC.

Photo caption: Michelle Fisher, Goodyear brand manager (centre), alongside the UK’s thriftiest family (going clockwise) Clare Selwood, Scott Riggans, Lenny Riggans and Barry Selwood.

GOODYEAR’S EFFICIENTGRIP TYRE CHALLENGES WITH IMPROVED FUEL CONSUMPTION

The role tyres play in the environmental performance of a vehicle has been exemplified as Goodyear participated in the Brighton to London Future Car Challenge (BLFCC).

Entering the challenge with a Ford Fiesta Econetic 1.6 Diesel, equipped with EfficientGrip tyres and driven by the UK’s thriftiest resident, the leading tyre firm clocked up an impressive 53 miles to the gallon.

Using fuel efficient driving techniques and benefiting from the low rolling resistance of EfficientGrip, Clare Selwood from Nottingham crossed the finish line in Pall Mall, London having completed the 60 mile route from Maderia Drive, Brighton.

Clare’s performance clearly demonstrated the fuel saving benefits of the EfficientGrip tyre having increased the mile per gallon ratio by 12 miles compared to a vehicle travelling the same route on competitor premium tyres.

“Our participation in the BLFCC underlines our commitment to develop innovative solutions that reduce the environmental impact of vehicles,” said James Bailey, corporate communications manager for Goodyear Dunlop.

“The Goodyear EfficientGrip tyre is a perfect example of this commitment. The tyre not only cuts fuel consumption, but doesn’t compromise on wet grip or road safety.”

For further information and tips on how to drive more efficiently, visit www.goodyear.co.uk.

ENDS

NOTE TO EDITORS

Clare Selwood from Nottingham was crowned the UK’s thriftiest resident by Goodyear in October 2010. She beat over 300 entries by stating over 100 money saving reasons as to why she should to win the nationwide search. Clare won £1,000, four EfficientGrip tyres and the opportunity to drive Goodyear’s vehicle in the BLFCC.

Photo caption: Michelle Fisher, Goodyear brand manager (centre), alongside the UK’s thriftiest family (going clockwise) Clare Selwood, Scott Riggans, Lenny Riggans and Barry Selwood.

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

MOTORISTS WARNED TO TREAD CAREFULLY THIS WINTER

As the UK braces itself for more treacherous driving conditions this winter, motorists remain unsure whether or not to equip cold weather tyres.

According to research carried out by leading tyre manufacturer Goodyear, 71% said they would have trouble telling one type of tyre from another without assistance, 26% believe it’s safe to drive with summer tyres as long as the roads have less than 10cm of snow on them and 29% feel the sale of cold weather tyres is simply a marketing gimmick.

The survey amongst 500 drivers suggested that widely-held misunderstandings about tyres, particularly the role of cold weather tyres, still threatened road safety.

“Road Safety is a major concern, and the confusion surrounding cold weather tyres needs to be resolved in order to make motoring safer,” said James Bailey, corporate communications manager for Goodyear Dunlop.

“When nearly a third of drivers think it is OK to drive on snow with summer tyres if you’re careful, that’s a serious safety hazard. We have to increase people’s awareness, not just on winter tyres, but about how the right tyres for the right conditions can contribute to road safety generally.”

Goodyear’s award winning UltraGrip 7+ cold weather tyre delivers unparalleled control in hazardous winter conditions. Voted best cold weather tyre by weekly car magazine Auto Express, the tyre was tested and proven to stop six car lengths shorter than a conventional tyre on snow. The tyre was also a remarkable performer in the wet as well. In two tests that measured aquaplaning, the tyre dominated with a score 18% higher than a rival all-season tyre in the type of road conditions that the UK experiences every season.

For further information and tips on how to stay safe this winter, visit www.goodyear.co.uk.

ENDS

NOTES TO EDITORS

Survey Methodology

• The study was carried out by APCO Insight on behalf of “Goodyear Dunlop Europe” to better understand licensed drivers’ road safety awareness, beliefs and practices.
• Fieldwork was carried out from 31 August to 9 September 2010.
• Respondents had to: Have a valid driver’s license, be older than 18, and be an active driver (drive more than 1km per year).

About Goodyear Dunlop

• Goodyear has 111 years’ worth of experience in developing a vital part of any vehicle - the tyre. We believe that we have a responsibility be involved in the tyre safety debate, and we want to contribute to safer mobility.
• Goodyear Dunlop is a signatory to The European Road Safety Charter (ERSC).
• Goodyear Dunlop supported the idea of an EU Tyre Label that makes it easier for consumers to judge tyre performance from an environmental and safety perspective.
• Goodyear Dunlop has supported the mandatory introduction of the Tyre Pressure Monitoring System – an electronic system designed to monitor the air pressure inside a tyre – in all new passenger cars from 2012, and all cars from 2014.
• Goodyear Dunlop also supports the idea of member states bringing in laws around winter tyres to improve road safety in winter conditions.
• Goodyear Dunlop is engaging with stakeholders to demonstrate the importance of road safety.
• Goodyear Dunlop commissioned the Goodyear Road Safety Survey 2010, in order to raise awareness of the importance of basic tyre maintenance.

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

CHIPPING NORTON ANNOUNCED AS THIRD LOCATION FOR GOODYEAR PETROL GIVEAWAY

Tyre giant announces ‘next stop Chipping Norton’ for its EfficientGrip fuel campaign

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will come to Chipping Norton on Monday 15 November 2010.

Goodyear is teaming up with leading fuel brand Jet on London Road, Chipping Norton, to give motorists a £20 fill up on. The free £20 top up of unleaded or diesel fuel will be available from 7.30am to 9.30am and then again from 5pm to 7pm or until stocks run out.

The campaign launched at the beginning of November in Gateshead where over 700 motorists benefitted from £20 of free fuel. Since then, Goodyear has travelled to Horsham to give away free fuel.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump in Chipping Norton. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

Chipping Norton is one of five petrol giveaway locations across England. The final station will be announced in the coming days with plenty of opportunity for people to benefit from the free fuel giveaway.

For further information about the campaign visit www.goodyear.co.uk

ENDS

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Lee Southen on 01902 714 959/07971 465739 or email lee@connect-group.com.

A senior team of Goodyear personnel will be available on the day. Press are invited to the Jet Chipping Norton forecourt on Monday 15 November. Please call Lee on 07974 230690 if you would like to attend or would like to send a photographer/crew.

HORSHAM ANNOUNCED AS SECOND LOCATION FOR GOODYEAR PETROL GIVEAWAY

Tyre giant announces Horsham as second location for its EfficientGrip fuel campaign.

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will come to Horsham on Saturday.

Goodyear is teaming up with Texaco on Brighton Road in Mannings Heath, Horsham, to give motorists a £20 fill up on Saturday 6 November. The free £20 top up of unleaded or diesel fuel will be available from 10am to 2pm or until stocks run out.

The campaign launched this week in Gateshead where over 700 motorists benefitted from £20 of free fuel.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump in Horsham. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

Horsham is one of five petrol giveaway locations across England. The final three will be announced in the coming days with plenty of opportunity for the whole of the country to benefit from the free fuel giveaway.

For further information about the campaign visit www.goodyear.co.uk

ENDS

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Lee Southen on 01902 714 959/07971 465739 or email lee@connect-group.com.

A senior team of Goodyear personnel will be available on the day. Press are invited to the Texaco station on Saturday 6 November. Please call Lee on 07974 230690 if you would like to attend or would like to send a photographer/crew.

Goodyear announces petrol giveaway

Tyre giant announces Gateshead as first location for its EfficientGrip fuel campaign with four more locations to follow

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will be launched on Tuesday 2 November in Gateshead.

Goodyear is teaming up with five petrol stations across England to give motorists free petrol. The free £20 top up of unleaded or diesel fuel will be available for four hours each day or until stocks run out with an estimated 600 motorists expected to benefit at each location.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

Gateshead is one of five petrol giveaway locations across England. The next four will be announced during November with plenty of opportunity for people to benefit from the free fuel giveaway.

For further information about the campaign visit www.goodyear.co.uk.

ENDS

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Hazel Crawford-Upton on 01902 714 959/07974 230690 or email hazel@connect-group.com.

GOODYEAR WINS AUTO EXPRESS TYRE TEST

Goodyear UltraGrip 7+ is the top Winter choice, with a stopping distance six car lengths shorter than a conventional tyre on snow.

The Goodyear UltraGrip 7+ has been declared as the safest tyre for the coming winter after a thorough test by Auto Express, Britain’s biggest selling weekly car magazine.

With the dangers and the chaos of the last Winter still fresh in the UK public’s mind, Auto Express organized an independent test to establish the safest tyre to survive another harsh winter.

The magazine tested seven brands of tyre that were designed for cold-weather, comparing them against one conventional summer tyre. The testing took place on snow, on a frozen lake in Sweden and also on dry and wet roads at a test facility.

Six Car lengths Shorter Stopping Distance

The most dramatic test was an emergency braking situation on snow, measuring the time it took for the car to slow from a mere 25mph.

The Goodyear stopped over two metres shorter than other winter tyres and a staggering twenty five metres shorter than the brand new summer tyre that was tested. That equates to a difference of six car lengths.

Kim Adams, Chief Tester at Auto Express stated that the standard tyre was “still doing close to 20mph when the Goodyear had stopped. And we only started braking from 25mph”

Traction to keep Britain moving in Winter

Auto Express also measured the traction when accelerating, noting that the Goodyear gripped with a performance well ahead of its rivals. In fact, compared to the comparison conventional tyre it had over three times the grip. “It’s no wonder our roads grind to a standstill everytime it snows. Imagine the improvement if we all had three times the grip!” added Kim.

Goodyear UltraGrip 7+ Not just a snow specialist

The Goodyear UltraGrip 7+ was a remarkable performer in the wet as well. In two tests that measure aquaplaning , the tyre dominated the testing with a score 18% higher than a rival all-season tyre in the type of road conditions the UK experiences every season!

This is the 12th test win for the company’s cold weather tyres this year alone. The company has won tests in the major winter tyre markets such as Germany and Austria, before dominating this inaugural comprehensive tyre test in the UK.

The legislation regarding winter tyres is diverse across Europe with countries as geographically diverse as Sweden and Slovenia having legislation that enforces the fitment of winter tyres. No such law exists yet in the UK, but the Auto Express results make a compelling case for such legislation. To find the location of your nearest Goodyear winter tyre dealer, go to the dealer locator at Goodyear.co.uk.

ENDS

About Goodyear

Goodyear is one of the world’s largest tyre companies. Goodyear employs about 70,000 people and manufactures its products in more than 60 facilities in 26 countries around the world.

Goodyear’s innovations have set automotive standards for more than 100years.

Goodyear has been the pioneer of the innovative safety technology known as RunOnFlat, which allows a driver to continue on a journey with a punctured tyre. Goodyear is the world’s leading manufacturer of RunOnFlat tyres, with applications on various BMWs, the award winning Mini, Mercedes-Benz high performance cars, GM and other brands. Additional Goodyear RunOnFlat fitments are on the horizon, as the company’s designers are working with multiple automobile manufacturers on more than 150 RunOnFlat projects.

For more information on Goodyear and its products, visitwww.goodyear.co.uk

ENDS

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

£1,000 FOR MONEY SAVING FAMILY

A Nottingham woman has won £1,000, a set of premium tyres and the opportunity to drive in a national car challenge, after been declared the nation’s thriftiest person by a global tyre giant.

Clare Selwood from Netherfield beat hundreds of entries to be declared the nation’s thriftiest driver by Goodyear. Clare and her family told Goodyear almost 100 money saving reasons why they should win the company’s nationwide search.

On Saturday 6th November, the mum will drive Goodyear’s eco vehicle in the Royal Automobile Club’s Brighton to London Future Car Challenge. The Ford Fiesta, equipped with Goodyear’s EfficientGrip tyres, will assist Clare in her bid to win the challenge.

The 60-mile trip that starts at Madeira Drive in Brighton and finishes at London’s Regent Street will see electric, hybrid and low emission vehicles battle it out to complete the journey using the least amount of energy possible.

Clare said: “I can’t believe I won simply because of our family’s money saving ways. I responded to an article in the Nottingham Post but I never expected to win.

“I’m a confident driver and drive our family vehicle in a fuel conscious manner. I’m hoping this will secure me a win for Goodyear.”

Goodyear’s PR support manager, Kate Rock added: “We were extremely impressed with Clare’s resourcefulness. She gave some excellent reasons why she would be the perfect candidate, for example she drives economically by not breaking and accelerating suddenly.”

Clare added: “I plan to fit our car with Goodyear EfficientGrip tyres as soon as possible, as they will help keep our fuel costs down. As for the £1,000 I aim to put this towards solar panels for our home which I have been saving towards for some time.”

MOTORISTS GRIPPED BY CHARITABLE SUPPORT

The Royal National Lifeboat Institution (RNLI) is set to receive a boost to its fundraising efforts thanks to global tyre giant Goodyear.

Throughout September any motorist purchasing a set of four OptiGrip tyres will see £10 go to the lifesaving charity. For every individual tyre sold a £2.50 payment will be made. The money raised will go towards the RNLI Beach Safety Programme, of which Goodyear is the main sponsor.

Michelle Fisher, Goodyear’s brand manager, said: “As experts in safety and innovation, we are committed to supporting lifesaving organisations to help maintain their already high standards, and the RNLI is of no exception.

“For over three years, we have been championing the work of the charity by contributing over £130,000. Our focus has always been on safety through innovation and the OptiGrip tyre certainly exemplifies this statement.”

Becky Higgin, RNLI corporate partnership manager, added: “The donation made through the sale of OptiGrip tyres will go towards the RNLI Beach Safety Programme – providing important beach safety advice to help keep people safe at the seaside. We thank Goodyear for this initiative and look forward to extending our relationship with them.”

The OptiGrip tyre, with Smartwear Technology, reveals new tread as it wears to ensure high levels of performance are delivered throughout its life. Even after 18,000 miles, it gives a 20%, or 11 metres, shorter braking distance in the wet than other leading tyres.

For more information on Goodyear and its safety partnership with the RNLI, visit www.goodyear.co.uk.

ENDS

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com