KNUTSFORD ANNOUNCED AS FOURTH LOCATION FOR GOODYEAR PETROL GIVEAWAY

Tyre giant announces ‘next stop Knutsford’ for its EfficientGrip fuel campaign

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will come to Knutsford on Monday 22 November 2010.

Goodyear is teaming up with Esso on Tabley Hill Lane, Knutsford, to give motorists a £20 fill up on. The free £20 top up of unleaded or diesel fuel will be available from 7.30am to 9.30am and then again from 5pm to 7pm or until stocks run out.

The campaign launched at the beginning of November in Gateshead where over 700 motorists benefitted from £20 of free fuel. Since then, Goodyear has travelled to Horsham and Chipping Norton to give away free fuel.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump in Knutsford. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

For further information about the campaign visit www.goodyear.co.uk

ENDS

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Hazel Crawford-Upton on 01902 714 959/07974 230690 or email hazel@connect-group.com.

A senior team of Goodyear personnel will be available on the day. Press are invited to the Esso station on Monday 22 November. Please call Hazel on 07974 230690 if you would like to attend or would like to send a photographer/crew.

HORSHAM ANNOUNCED AS SECOND LOCATION FOR GOODYEAR PETROL GIVEAWAY

Tyre giant announces Horsham as second location for its EfficientGrip fuel campaign.

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will come to Horsham on Saturday.

Goodyear is teaming up with Texaco on Brighton Road in Mannings Heath, Horsham, to give motorists a £20 fill up on Saturday 6 November. The free £20 top up of unleaded or diesel fuel will be available from 10am to 2pm or until stocks run out.

The campaign launched this week in Gateshead where over 700 motorists benefitted from £20 of free fuel.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump in Horsham. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

Horsham is one of five petrol giveaway locations across England. The final three will be announced in the coming days with plenty of opportunity for the whole of the country to benefit from the free fuel giveaway.

For further information about the campaign visit www.goodyear.co.uk

ENDS

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Lee Southen on 01902 714 959/07971 465739 or email lee@connect-group.com.

A senior team of Goodyear personnel will be available on the day. Press are invited to the Texaco station on Saturday 6 November. Please call Lee on 07974 230690 if you would like to attend or would like to send a photographer/crew.

Goodyear announces petrol giveaway

Tyre giant announces Gateshead as first location for its EfficientGrip fuel campaign with four more locations to follow

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will be launched on Tuesday 2 November in Gateshead.

Goodyear is teaming up with five petrol stations across England to give motorists free petrol. The free £20 top up of unleaded or diesel fuel will be available for four hours each day or until stocks run out with an estimated 600 motorists expected to benefit at each location.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

Gateshead is one of five petrol giveaway locations across England. The next four will be announced during November with plenty of opportunity for people to benefit from the free fuel giveaway.

For further information about the campaign visit www.goodyear.co.uk.

ENDS

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Hazel Crawford-Upton on 01902 714 959/07974 230690 or email hazel@connect-group.com.