MOTORISTS GRIPPED BY CHARITABLE SUPPORT

The Royal National Lifeboat Institution (RNLI) is set to receive a boost to its fundraising efforts thanks to global tyre giant Goodyear.

Throughout September any motorist purchasing a set of four OptiGrip tyres will see £10 go to the lifesaving charity. For every individual tyre sold a £2.50 payment will be made. The money raised will go towards the RNLI Beach Safety Programme, of which Goodyear is the main sponsor.

Michelle Fisher, Goodyear’s brand manager, said: “As experts in safety and innovation, we are committed to supporting lifesaving organisations to help maintain their already high standards, and the RNLI is of no exception.

“For over three years, we have been championing the work of the charity by contributing over £130,000. Our focus has always been on safety through innovation and the OptiGrip tyre certainly exemplifies this statement.”

Becky Higgin, RNLI corporate partnership manager, added: “The donation made through the sale of OptiGrip tyres will go towards the RNLI Beach Safety Programme – providing important beach safety advice to help keep people safe at the seaside. We thank Goodyear for this initiative and look forward to extending our relationship with them.”

The OptiGrip tyre, with Smartwear Technology, reveals new tread as it wears to ensure high levels of performance are delivered throughout its life. Even after 18,000 miles, it gives a 20%, or 11 metres, shorter braking distance in the wet than other leading tyres.

For more information on Goodyear and its safety partnership with the RNLI, visit www.goodyear.co.uk.

ENDS

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

YOUNG FARMERS TAKE ON CHARITY TREK TO RAISE FUNDS FOR VITAL CAUSES

Liskeard tyre retailer is sponsoring the villages Young Farmers’ Club as they complete a charity trek to raise funds for local lifesaving charities.

This weekend, Geoffrey Harris Tyres on Station Road are backing the 30-strong team as they embark on the Smugglers’ Way walk in support of the Looe RNLI Lifeboat Appeal and the Breast Cancer Primrose Ward at Derriford Hospital.

To help the team further, Geoffrey Harris Tyres has enlisted the help of tyre manufacture Goodyear, who have kindly donated caps and polo shirt to wear throughout the walk.

The 36 mile walk will see the walkers start their journey from the north side of Cornwall at Boscastle and finish at the south side in Looe.

Joanne Harris, secretary at Geoffrey Harris Tyres and an advisory member of the Young Farmers Club, said: “Both charities are exceptionally close to the hearts of our community and our club members. The RNLI saves lives on a daily basis and the Primrose Foundation Ward helped a supporter of the Young Farmers’ Club overcome breast cancer. It’s an honour to support a group that provides so much support to the community.”

Goodyear’s PR support manager, Kate Rock, added: “We are pleased we could support Geoffrey Harris Tyres and the Young Farmers Club. It’s important we support local fundraising efforts and life saving organisations such as the RNLI, who Goodyear currently partners to promote the importance of beach safety.”

For further information visit www.goodyear.co.uk.

SURF'S UP FOR CHILDREN

Goodyear is offering young beach-goers the opportunity to hit the surf in style this summer.

The global tyre giant, in partnership with the Royal National Lifeboat Institution (RNLI), is asking children from across the region to design their own bodyboard. The competition is being run to draw attention to the importance of beach safety.

One lucky winner will receive a bodyboard complete with stylish carry bag and four runners-up will win a Goodyear / RNLI goodie bag filled with a cap, t-shirt, sun cream and leash string as well as other summer safety related prizes.

Michelle Fisher, brand manager for Goodyear, said: “This is a great opportunity for one lucky person to be at the forefront of bodyboard fashion this summer.

“As people head to the region’s fantastic beaches we want to equip them with all the safety advice they need to have a great day out. It’s especially important to remind people to make sure their vehicles are in good condition before they embark on a long journey. For example, avoid potentially dangerous situations by checking the pressure and tread depth of your tyres.”

Goodyear has continued its support for the RNLI by becoming the official sponsor of the charity’s Beach Safety Roadshow. Reaching over 15,000 people during a planned summer schedule of events, the RNLI’s mobile beach safety roadshow will look to communicate key messages of safety to beach-goers across the UK. The charity’s key beach safety advice is to always swim at a lifeguarded beach, between the red and yellow flags.

To enter the competition, send an email to safety@connect-group.com to request an entry form or download the competition template by becoming a fan of Goodyear_uk on facebook.

ENDS

Photo caption: Goodyear’s brand manager Michelle Fisher with children from Beechcroft St Pauls Primary School in Weymouth.

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

GETTING TO GRIPS WITH BEACH SAFETY

Goodyear has announced it will become the official sponsor of the RNLI’s Beach Safety Roadshow this summer in a deal worth £50,000.

The partnership with the charity will see the global tyre giant, renowned for its safety and innovation, raise awareness on tyre maintenance and communicate key messages of safety to beach-goers across the UK.

The RNLI’s mobile beach safety roadshow will reach over 15,000 people during a planned summer schedule of events, which will educate families and young children about beach safety, including the importance of swimming at a lifeguarded beach, the meaning of beach safety flags and safety information for specific beach hazards and activities.

Michelle Fisher, Goodyear’s brand manager, said: “Safety is important, but it doesn’t mean that family days out to the beach have to be less fun. By working in partnership with the RNLI, we are aiming to provide beach-goers with all the safety advice they need to have a great day out that will be remembered for all the right reasons.

“We should also remind families to check that their tyres are in good condition before making a journey to the beach this summer. Driving long distances without checking the condition of your tyres can be dangerous. This is why drivers should be prepared by equipping their car with the right tyres and making sure their vehicle is in good working condition.”

Becky Higgin, RNLI corporate partnerships manager, said: “This news further extends our relationship with Goodyear as one of our key safety partners. To date, the firm has supported the charity with over £130,000.”

The RNLI advises beach-goers, particularly those planning to use the water, to choose a lifeguarded beach and swim between the red and yellow flags. The RNLI’s guide to beach safety, On The Beach, is packed full of top safety tips. It is available free-of-charge by emailing beachsafety@rnli.org.uk or calling 0800 328 0600.

For more information about Goodyear visit www.goodyear.co.uk or visit www.rnli.org.uk/beachsafety for more beach safety information.

ENDS

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com