KNUTSFORD ANNOUNCED AS FOURTH LOCATION FOR GOODYEAR PETROL GIVEAWAY

Tyre giant announces ‘next stop Knutsford’ for its EfficientGrip fuel campaign

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will come to Knutsford on Monday 22 November 2010.

Goodyear is teaming up with Esso on Tabley Hill Lane, Knutsford, to give motorists a £20 fill up on. The free £20 top up of unleaded or diesel fuel will be available from 7.30am to 9.30am and then again from 5pm to 7pm or until stocks run out.

The campaign launched at the beginning of November in Gateshead where over 700 motorists benefitted from £20 of free fuel. Since then, Goodyear has travelled to Horsham and Chipping Norton to give away free fuel.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump in Knutsford. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

For further information about the campaign visit www.goodyear.co.uk

ENDS

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Hazel Crawford-Upton on 01902 714 959/07974 230690 or email hazel@connect-group.com.

A senior team of Goodyear personnel will be available on the day. Press are invited to the Esso station on Monday 22 November. Please call Hazel on 07974 230690 if you would like to attend or would like to send a photographer/crew.

GOODYEAR’S EFFICIENTGRIP TYRE CHALLENGES WITH IMPROVED FUEL CONSUMPTION

The role tyres play in the environmental performance of a vehicle was exemplified this weekend as Goodyear participated in the Brighton to London Future Car Challenge (BLFCC).

Entering the challenge with a Ford Fiesta Econetic 1.6 Diesel, equipped with EfficientGrip tyres and driven by the UK’s thriftiest resident, the leading tyre firm clocked up an impressive 53 miles to the gallon.

Using fuel efficient driving techniques and benefiting from the low rolling resistance of EfficientGrip, Clare Selwood from Nottingham crossed the finish line in Pall Mall, London having completed the 60 mile route from Maderia Drive, Brighton.

Clare’s performance clearly demonstrated the fuel saving benefits of the EfficientGrip tyre having increased the mile per gallon ratio by 12 miles compared to a vehicle travelling the same route on competitor premium tyres.

“Our participation in the BLFCC underlines our commitment to develop innovative solutions that reduce the environmental impact of vehicles,” said James Bailey, corporate communications manager for Goodyear Dunlop.

“The Goodyear EfficientGrip tyre is a perfect example of this commitment. The tyre not only cuts fuel consumption, but doesn’t compromise on wet grip or road safety.”

For further information and tips on how to drive more efficiently, visit www.goodyear.co.uk.

ENDS

NOTE TO EDITORS

Clare Selwood from Nottingham was crowned the UK’s thriftiest resident by Goodyear in October 2010. She beat over 300 entries by stating over 100 money saving reasons as to why she should to win the nationwide search. Clare won £1,000, four EfficientGrip tyres and the opportunity to drive Goodyear’s vehicle in the BLFCC.

Photo caption: Michelle Fisher, Goodyear brand manager (centre), alongside the UK’s thriftiest family (going clockwise) Clare Selwood, Scott Riggans, Lenny Riggans and Barry Selwood.

GOODYEAR’S EFFICIENTGRIP TYRE CHALLENGES WITH IMPROVED FUEL CONSUMPTION

The role tyres play in the environmental performance of a vehicle has been exemplified as Goodyear participated in the Brighton to London Future Car Challenge (BLFCC).

Entering the challenge with a Ford Fiesta Econetic 1.6 Diesel, equipped with EfficientGrip tyres and driven by the UK’s thriftiest resident, the leading tyre firm clocked up an impressive 53 miles to the gallon.

Using fuel efficient driving techniques and benefiting from the low rolling resistance of EfficientGrip, Clare Selwood from Nottingham crossed the finish line in Pall Mall, London having completed the 60 mile route from Maderia Drive, Brighton.

Clare’s performance clearly demonstrated the fuel saving benefits of the EfficientGrip tyre having increased the mile per gallon ratio by 12 miles compared to a vehicle travelling the same route on competitor premium tyres.

“Our participation in the BLFCC underlines our commitment to develop innovative solutions that reduce the environmental impact of vehicles,” said James Bailey, corporate communications manager for Goodyear Dunlop.

“The Goodyear EfficientGrip tyre is a perfect example of this commitment. The tyre not only cuts fuel consumption, but doesn’t compromise on wet grip or road safety.”

For further information and tips on how to drive more efficiently, visit www.goodyear.co.uk.

ENDS

NOTE TO EDITORS

Clare Selwood from Nottingham was crowned the UK’s thriftiest resident by Goodyear in October 2010. She beat over 300 entries by stating over 100 money saving reasons as to why she should to win the nationwide search. Clare won £1,000, four EfficientGrip tyres and the opportunity to drive Goodyear’s vehicle in the BLFCC.

Photo caption: Michelle Fisher, Goodyear brand manager (centre), alongside the UK’s thriftiest family (going clockwise) Clare Selwood, Scott Riggans, Lenny Riggans and Barry Selwood.

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com

HORSHAM ANNOUNCED AS SECOND LOCATION FOR GOODYEAR PETROL GIVEAWAY

Tyre giant announces Horsham as second location for its EfficientGrip fuel campaign.

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will come to Horsham on Saturday.

Goodyear is teaming up with Texaco on Brighton Road in Mannings Heath, Horsham, to give motorists a £20 fill up on Saturday 6 November. The free £20 top up of unleaded or diesel fuel will be available from 10am to 2pm or until stocks run out.

The campaign launched this week in Gateshead where over 700 motorists benefitted from £20 of free fuel.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump in Horsham. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

Horsham is one of five petrol giveaway locations across England. The final three will be announced in the coming days with plenty of opportunity for the whole of the country to benefit from the free fuel giveaway.

For further information about the campaign visit www.goodyear.co.uk

ENDS

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Lee Southen on 01902 714 959/07971 465739 or email lee@connect-group.com.

A senior team of Goodyear personnel will be available on the day. Press are invited to the Texaco station on Saturday 6 November. Please call Lee on 07974 230690 if you would like to attend or would like to send a photographer/crew.

Goodyear announces petrol giveaway

Tyre giant announces Gateshead as first location for its EfficientGrip fuel campaign with four more locations to follow

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will be launched on Tuesday 2 November in Gateshead.

Goodyear is teaming up with five petrol stations across England to give motorists free petrol. The free £20 top up of unleaded or diesel fuel will be available for four hours each day or until stocks run out with an estimated 600 motorists expected to benefit at each location.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

Gateshead is one of five petrol giveaway locations across England. The next four will be announced during November with plenty of opportunity for people to benefit from the free fuel giveaway.

For further information about the campaign visit www.goodyear.co.uk.

ENDS

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Hazel Crawford-Upton on 01902 714 959/07974 230690 or email hazel@connect-group.com.

Top fleet award for Goodyear

Goodyear has been awarded the coveted Environmental Award at the prestigious 2010 Fleet News Awards in London.

At the awards, held on Wednesday 17th March, judges praised the fuel saving qualities of Goodyear’s EfficientGrip tyre and recognised the successful green programmes introduced by the firm.

EfficientGrip received the accolade thanks to Goodyear’s FuelSaving Technology. As a result, the tyre benefits fleets by delivering important fuel savings while at the same time offering high mileage and excellent wet braking performance levels.

Lisa Faulkner, fleet manager for Goodyear, said: “We are delighted to win this award in recognition of the benefits delivered by EfficientGrip. This is something that fleet managers have been quick to realise by choosing a tyre that offers exceptional fuel efficiency without the need to compromise on safety. The award also underlines our company-wide commitment to the environment.”

Tests* by the respected independent testing organisation, TÜV SÜD, show that the new Goodyear EfficientGrip provides:

13% better rolling resistance
2% shorter braking distance on wet and dry roads
1.9% better fuel consumption

Additionally, extensive long-term tread wear tests conducted by TÜV SÜD show very positive results for the tyre’s mileage potential. A car equipped with the new Goodyear EfficientGrip can drive up to 49 per cent more miles with the EfficientGrip on the free axle and 8 per cent more miles with the EfficientGrip on the driven axle, which is another significant benefit for consumers and more friendly towards the environment.

Lisa said: “As prices at the pump continue to soar, there has never been a better time to look at ways to save fuel. Only this week, the AA has warned that soaring wholesale prices, an increase in duty on 1 April and the end of the subsidy for biofuel producers could push the cost of petrol close to 124p a litre just after Easter.”

On the night, Goodyear also celebrated finishing second in the Best Technical Innovation Award category for its OptiGrip tyre.

* Compared to the average performance of four leading competitors, tested by TÜV SÜD Automotive in March 2009; tyre size: 205/55R16; car: VW Golf; report Nr 76236753). Versus its predecessor (sizes: 195/65R15 and 205/55R16).

For further information visit www.eu.goodyear.com/uk_en

ENDS

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email lee@connect-group.com