Friday 19 November 2010


Tyre giant announces ‘next stop Knutsford’ for its EfficientGrip fuel campaign

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will come to Knutsford on Monday 22 November 2010.

Goodyear is teaming up with Esso on Tabley Hill Lane, Knutsford, to give motorists a £20 fill up on. The free £20 top up of unleaded or diesel fuel will be available from 7.30am to 9.30am and then again from 5pm to 7pm or until stocks run out.

The campaign launched at the beginning of November in Gateshead where over 700 motorists benefitted from £20 of free fuel. Since then, Goodyear has travelled to Horsham and Chipping Norton to give away free fuel.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump in Knutsford. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

For further information about the campaign visit


Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Hazel Crawford-Upton on 01902 714 959/07974 230690 or email

A senior team of Goodyear personnel will be available on the day. Press are invited to the Esso station on Monday 22 November. Please call Hazel on 07974 230690 if you would like to attend or would like to send a photographer/crew.

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