Showing posts with label Goodyear Dunlop. Show all posts
Showing posts with label Goodyear Dunlop. Show all posts

Friday, 19 November 2010

UK AMONG THE 'SAFEST DRIVERS IN EU' ACCORDING TO MAJOR SURVEY


Drivers in the UK are the third safest drivers in Europe, according to a new poll by Goodyear Dunlop. Germans were voted the safest. 18% of the 3,500 drivers surveyed chose Germany when asked to nominate the country with the safest drivers in the EU, Sweden followed with 9% of the vote, and the UK came third with 6%.

The Germans and the British are also the most likely to nominate their own drivers as the safest in the EU (22% and 20%, respectively).

The UK drivers polled were more likely to require further knowledge about tyres and their role in road safety of any EU drivers surveyed. For example, seven in ten UK respondents (71%) said they would have trouble telling one type of tyre from another without assistance, 62% aren’t sure whether the tyres on their car are summer, winter or another type of tyre, and 42% know little or nothing about how different tyres can increase or decrease your grip on the road. However, the British are not alone – 75 per cent of all respondents said they would like to know more about tyres and their role in road safety.

Despite a number of specific differences depending on the country, the survey also showed some surprising consistency across Europe. After not drinking and driving, having correct tyres on the car came out as a key factor of road safety in every country, with 82% of respondents stating that ‘having tyres in good condition and properly inflated’ was ‘very important’ to their safety when driving.

Results indicate gaps in driver’s tyre knowledge and practice across Europe

Unfortunately, stating that tyres are important doesn’t necessarily mean that drivers have crucial knowledge about tyres. Or that they put this knowledge into practice. The survey results suggest that many drivers underestimate the link between tyre choice and road safety: one respondent in three admitted knowing ‘little or nothing’ of the way tyres will influence their stopping distance or impact their grip on the road. Only 39% said they were ‘very likely’ to find out which tyres have the best grip in winter conditions, 29% said the same for summer conditions. One in three EU drivers confirmed they change every year to winter tyres when it’s appropriate to do, but even of those who drive in cold, snow and ice conditions and claim to be aware of the importance of winter tyres, one in five admit they never switch.

That’s for tyre choice, how about tyre maintenance? 73% of EU respondents claim to know the appropriate tyre pressure for different driving conditions, but almost half of the people surveyed didn’t know when exactly to check tyre pressure (when the tyres are cold). And while 59% of respondents stated they regularly checked their tyre pressure, half of them admitted they might set out on a long journey without doing so. Similarly, 52% say they regularly check their tyres tread depth, but three in ten of them can’t even remember the last time they did. Moreover, more than one respondent in three admitted they continue to drive as normal on worn tyres, which tyre experts consider a major safety risk.

More ‘tyre awareness’ in order to improve road safety

“This survey on tyres & road safety reveals some of the worrying driving practices we all need to address to make our roads safer places,” said Tom Delforge, Director of Communications EMEA at Goodyear Dunlop. “It also shows a number of road safety risks that can be addressed by promoting the right tyre choice, building more awareness and encouraging better maintenance. At Goodyear Dunlop we believe that the right tyre for the right conditions in combination with the right driving behaviour can lead to a safer journey. Our survey shows three quarters of drivers would appreciate knowing more about tyres and their role in road safety, and we intend to accelerate our efforts to support this learning curve, together with all stakeholders”.

3,500 drivers were surveyed across Belgium, France, Germany, Italy, Poland, Spain and the UK.

NOTES TO EDITORS

Survey Methodology:

• The study was carried out by APCO Insight on behalf of “Goodyear Dunlop Europe” to better understand licensed drivers’ road safety awareness, beliefs and practices.
• A total of 3,500 European drivers were surveyed, 500 each for Belgium, France, Germany, Italy, Poland, Spain and the UK.
• Fieldwork was carried out from 31 August to 9 September 2010.
• Interviews were conducted online in the local language of each country. Nationally representative quotas were set on gender and age.
• Respondents had to: Have a valid driver’s license, be older than 18, and be an active driver (drive more than 1km per year).

About Goodyear Dunlop

• Goodyear has 111 years’ worth of experience in developing a vital part of any vehicle - the tyre. We believe that we have a responsibility be involved in the tyre safety debate, and we want to contribute to safer mobility.
• Goodyear Dunlop is a signatory to The European Road Safety Charter (ERSC).
• Goodyear Dunlop supported the idea of an EU Tyre Label that makes it easier for consumers to judge tyre performance from an environmental and safety perspective.
• Goodyear Dunlop has supported the mandatory introduction of the Tyre Pressure Monitoring System – an electronic system designed to monitor the air pressure inside a tyre – in all new passenger cars from 2012, and all cars from 2014
• Goodyear Dunlop also supports the idea of member states bringing in laws around winter tyres to improve road safety in winter conditions.
• Goodyear Dunlop is engaging with stakeholders to demonstrate the importance of road safety.
• Goodyear Dunlop commissioned the Goodyear Road Safety Survey 2010, in order to raise awareness of the importance of basic tyre maintenance.

Friday, 29 October 2010

Goodyear announces petrol giveaway


Tyre giant announces Gateshead as first location for its EfficientGrip fuel campaign with four more locations to follow

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will be launched on Tuesday 2 November in Gateshead.

Goodyear is teaming up with five petrol stations across England to give motorists free petrol. The free £20 top up of unleaded or diesel fuel will be available for four hours each day or until stocks run out with an estimated 600 motorists expected to benefit at each location.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear’s generosity does not end at the pump. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.

Gateshead is one of five petrol giveaway locations across England. The next four will be announced during November with plenty of opportunity for people to benefit from the free fuel giveaway.

For further information about the campaign visit www.goodyear.co.uk.

ENDS

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further information call Hazel Crawford-Upton on 01902 714 959/07974 230690 or email hazel@connect-group.com.

Tuesday, 28 September 2010

Peter Tye promoted to Retail Director for Goodyear Dunlop

Goodyear Dunlop Tyres UK Limited has announced the appointment of Peter Tye as Retail Director, heading the company’s HiQ tyre and vehicle servicing network.

Peter has been a key part of the growth of HiQ’s service network in his previous role as Franchise Development Manager. Peter replaces Juergen Titz, who was appointed Director of Goodyear Dunlop’s Consumer tyre business unit last month.
Peter joined Goodyear Dunlop in 2006 when the company began the process of accelerating their network growth by relaunching and revitalising the HiQ brand, its service standards and franchise model.

Before joining Goodyear Dunlop, Peter had 14 years franchising experience, most notably on the Volkswagen Group brands including Audi and SEAT.

Peter commented: “Since the launch of our accelerated franchise programme, we have grown the HiQ network from 20 to 150 franchised stores, built a strong fleet support package and developed consistently high service standards across our network. The growth of our network, coupled with the increasing popularity of our unique HiQOnline.co.uk e-business service, puts HiQ in a strong position to build on our team’s recent successes”

Peter will report to George Rietbergen, Group Managing Director.