Wednesday 24 November 2010


Families were treated to a festive wonderland experience over the weekend to mark the official opening of a new £500,000 van centre.

Imperial Commercials Volkswagen Van Centre in Stoke-on-Trent transformed its forecourt into a hive of wintery attractions including a 12 square metre ice rink, falconry display and over 20 Christmas market stalls.

The company has invested heavily in the state-of-the-art showroom, forecourt and 24-hour workshop and wanted to make its launch a memorable event for customers and their families.

Guests were also entertained by live band, Crysis, and a vintage vehicle display as they enjoyed mince pies and browsed the market stalls for Christmas gift ideas.

The younger generations got to grips with the bouncy castle, ice rink and penguin ice scooter, with some going home with their faces painted and temporary glitter tattoos.

Imperial Commercials, Executive Director, Geoff Haspell, said: “We are delighted with the success of the day.

“We wanted to make the opening a special family affair and given the time of the year we felt the wintery and festive attractions would add to the day’s enjoyment,”

“The investment and recent celebrations confirms our commitment to businesses and van operators in the area and “the introduction of the Volkswagen brand enables Imperial Commercials to enter new markets, where we are looking forward to meeting and working with new light commercial vehicle customers ” concluded Geoff.

The four acre site on Leek New Road has undergone a complete refurbishment to accommodate the new Volkswagen Van Centre. It sits alongside its existing DAF truck dealership, strengthening the commercial vehicle specialist’s presence in the area.

Imperial Commercials is the UK’s largest Independent Commercial Vehicle Dealer Group. It supplies both new and used trucks and vans including servicing and parts from its extensive network of franchises including Volkswagen Commercial Vehicles, DAF Trucks, Ford Commercials, FIAT Professional, MAN Trucks, Renault Trucks, Nissan Commercial Vehicles, ISUZU Trucks and HINO Trucks.

For further information contact Sue Foster on 01902 714957 or email

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