Wednesday 12 May 2010


A Kirkcaldy business is celebrating after being named as one of the top 10 Volkswagen retailers, for the third year running and has now secured the number one place in the 2009 awards.

Specialist Cars, on Caxton Place, scooped the national Retailer Excellence Award status, from Volkswagen UK, following its consistently high level of customer service and sales.

The award winning Volkswagen showroom finished at the top, out of 215 sites nationwide.

It was a double celebration for Specialist Cars as sales manager, Chris Smith, was also awarded the prestigious Sales Manager of Excellence title for the third consecutive year.

With over 24 years of automotive experience, Chris from Kirkcaldy, joined Specialist Cars in 2001 as a sale executive. He swiftly progressed to the managerial role where he has consistently developed the customer experience and business sales.

Volkswagen closely monitors its retailers ensuring that all areas of the business are performing according to its high standards and targets. Scores are collated throughout the year culminating in an annual result.

Paul Lanni, brand manager at Specialist Cars, accepted the award at Whitehall Palace in London. The event was hosted by BBC sports presenter and recent Strictly Come Dancing winner Chris Hollins, followed by a performance by the Strictly Come Dancing professionals, Camilla Dallerup and Ian Waite.

Paul said: “We are truly delighted to have received this award. It is credit to the team’s hard-work that we have achieved this title for the third year running.

“We are very pleased for Chris, to be recognised as one of the top three sales managers across the entire network for the third time, this is a fantastic achievement.”

“We always strive to provide the best service to meet our customers’ needs and these national awards confirm our commitment.”

Chris Craft, Director of Volkswagen Group UK Ltd, said: “We feel is important to recognise and monitor the performance of the Volkswagen network and Specialist Cars is certainly becoming a regular face at these awards.

“We would like to congratulate them on their dedication and hard-work.”

For more information contact Sue Foster or Becki Oates on 01902 714957 or email /

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