Wednesday 9 March 2011


A Derby-based Volkswagen van centre is celebrating after receiving national recognition for its partnership with local businesses and community projects.

Imperial Commercials Volkswagen Van Centre on Ashbourne Road was awarded the ‘Most Valued Van Centre’ for its marketing strategy by Volkswagen Commercial Vehicles UK at a glittering award ceremony in London’s Canary Wharf, hosted by Sir Trevor McDonald.

The Volkswagen van centre, which is only in its first year of business, has established strong relationships with Derby County Football Club and local radio stations by helping to support and raise the profile of the business’ charity and community work.

Earlier this year, the Ashbourne Road van centre provided Derby County FC’s mascot, Rammie, with a vehicle to support his growing number of local public appearances. It was the first time for such a sponsorship, and has helped to increase the number of school activities, charity events and local attractions that Rammie can now attend.

Speaking of the annual accolade, which saw the new Volkswagen business beat 71 other van centres, Matt Lawrenson, regional director of Imperial Commercials, said: “We are delighted to have received this award, especially with it being such a young business to the brand.’’

“We believe it is integral to our success to support local initiatives, businesses and charity projects that will ultimately benefit the community.”

Volkswagen Commercials Vehicles UK closely monitors all aspects of its van centres’ operations from customer satisfaction and aftersales through to sales and key business performance. Scores are collated throughout the year, accumulating in the annual result.

Volkswagen Commercial Vehicles UK director, Simon Elliot, who presented the award, added: “The Imperial Commercials team demonstrated a clear understanding of its community opportunities and surpassed its competitors with its past and ongoing marketing strategy.”

The Volkswagen Commercial Vehicle award ceremony took place at East Wintergarden in Canary Wharf, London which saw entertainment provided by X-Factor star and I’m a Celebrity’s ‘Queen of the Jungle’, Stacey Solomon.

For further information contact Sue Foster on 01902 714 957 or

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