Friday 25 March 2011

Connect drives away with global Bentley Motors digital brief

Connect has been appointed by Bentley Motors to spearhead its global online strategy.

The Midlands-based agency has worked with Bentley handling its marketing communications both in the UK and globally for a number of years. This latest brief will see the agency kick off the engagement by working with the luxury automotive manufacturer to activate a new strategy that will help the company expand its digital footprint both in the west and the east and will include a re-launch of the website.

Speaking of the appointment, Bentley’s Digital Strategy Manager, Matt Smith, said: “Connect's deep understanding of ‘Pure Bentley’ was already evident though a number of offline projects across the last decade.

“Throughout the pitch Connect's keen understanding of our client base, emerging markets and leading edge digital thinking was evident. The excellent team chemistry and fantastic creative made the appointment an easy one.”

Connect’s Director of Digital Services, Jose Espinosa said: “As a truly integrated agency we were able to leverage our already successful offline positioning for Bentley into a new strategy that moves the brand closer to its audience seamlessly through both off and online channels. This latest win demonstrates our ability to work with global brands to deliver digital solutions.”

Rob Hampton, Connect’s MD, is delighted with another win for the agency he established in 1993. “In these days of global audiences our insight into worldwide markets helped us to provide Bentley with a strategy that will see the business through a number of emerging markets while never losing the essence of the brand.

“The whole agency is energised by the appointment and we are looking forward to helping Bentley take the next step in the evolution of its brand online."

Connect employs over 100 people across digital, creative, advertising, PR and direct marketing.

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