Monday 9 August 2010


Goodyear is offering young beach-goers the opportunity to hit the surf in style this summer.

The global tyre giant, in partnership with the Royal National Lifeboat Institution (RNLI), is asking children from across the region to design their own bodyboard. The competition is being run to draw attention to the importance of beach safety.

One lucky winner will receive a bodyboard complete with stylish carry bag and four runners-up will win a Goodyear / RNLI goodie bag filled with a cap, t-shirt, sun cream and leash string as well as other summer safety related prizes.

Michelle Fisher, brand manager for Goodyear, said: “This is a great opportunity for one lucky person to be at the forefront of bodyboard fashion this summer.

“As people head to the region’s fantastic beaches we want to equip them with all the safety advice they need to have a great day out. It’s especially important to remind people to make sure their vehicles are in good condition before they embark on a long journey. For example, avoid potentially dangerous situations by checking the pressure and tread depth of your tyres.”

Goodyear has continued its support for the RNLI by becoming the official sponsor of the charity’s Beach Safety Roadshow. Reaching over 15,000 people during a planned summer schedule of events, the RNLI’s mobile beach safety roadshow will look to communicate key messages of safety to beach-goers across the UK. The charity’s key beach safety advice is to always swim at a lifeguarded beach, between the red and yellow flags.

To enter the competition, send an email to to request an entry form or download the competition template by becoming a fan of Goodyear_uk on facebook.


Photo caption: Goodyear’s brand manager Michelle Fisher with children from Beechcroft St Pauls Primary School in Weymouth.

News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email

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