Friday 13 August 2010

Connect PR hit the headlines

What do you get when you cross an appearance from Queen Elizabeth II and a man-made beach on one of London’s busiest train stations?

Why a week in the life of Connect PR of course!

To crown a positively spiffing seven days for us all, we persuaded Her Majesty to leave the corgis at the Palace, tell Philip to shove a lasagne in the microwave, and bomb it up the M1 in her Range Rover.

The Queen (or quite possibly a lookalike) was at the Shrewsbury Flower Show for Wrexham and Shropshire, and was a VIP visitor at the train company’s garden party.

When we were given a brief to add a touch of class and a heap of interest around WST’s attempts lure more Shrewsbury folk onto their excellent travel service to London, we immediately dialled Buckingham Palace.

Liz did a splendid job in getting more people interested in Wrexham & Shropshire, which operates direct trains to London from a number of stations including Wrexham, Shrewsbury and Telford.

And all in a beautiful English country garden in the heart of our green and pleasant land eh? A fragrant PR stunt if ever we smelt one!

If Her Majesty had hopped on a train back from Shrewsbury, she could have made her way down to Marylebone Station, where Connect PR was at it again.

Little Busy Lizzie and her cohorts organised for a huge beach to be built at the busy London station, to give passengers a taste of the seaside as the coast was brought to the capital.

This was all in aid of Chiltern Railways this time, and the girls’ footprints in the sand have been good enough to write a press release about.
A temporary beach was set up on the main concourse and free sticks of rock were handed out to commuters and rail passengers - offering a welcome taste of summer.

Chiltern Railways marketing director, Thomas Ableman, said that Marylebone Station was a gateway to the coast for holidaymakers from Buckinghamshire, Oxfordshire, Warwickshire and the West Midlands.

He added that the beach would remind people of the fun that could be had at the British seaside.
Almost as much fun as we have in the office every day, which is why we can’t wait to get back to our desks again on Monday!!

Have a great weekend

Connect PR

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