Wednesday 30 June 2010


A collection of school emblems, uniquely designed by its pupils, has been brought to life by flooring specialist, Amtico International.

To mark the refurbishment of the Queen Elizabeth Junior School (QEGS) in Wakefield, pupils were given the opportunity to create an emblem which best represented the school qualities.

Four of the best designs were then reproduced by the custom design team at Amtico International and incorporated into the 350 square metre installation.

Amtico’s American Oak was specified throughout Year 5 and 6 classrooms and corridors, complimenting the fresh modern twist to the traditional wood paneling interior.

A combination of Amtico wood shades including Black Walnut, Golden Oak and Ivory Maple were incorporated into the bespoke emblems to emphasis the pupils’ unique designs. The individual motifs featured a diverse collection of images reflecting the school’s qualities and activities.

QEGS headteacher, Mrs Louise Gray, said: “Life at QEGS Junior School is all about gaining and building the confidence of the pupils through a variety of activities both in and out of the classroom. We believe that every boy’s contribution within the school community should be recognised and valued.”

“For this reason we felt it was appropriate to empower the pupils and give them the opportunity to make their individual mark on the school and help launch the refurbishment.”

The hardwearing attributes of Amtico flooring and the flexibility of the company’s design team influenced QEGS decision to turn to the vinyl flooring specialist as Mrs Gray explained.

“Our refurbishment was extensive and we required a floor that could withstand our demanding usage and high footfall for many years to come. In addition, Amtico’s custom design service allowed us to transform our initial ideas into reality creating a greater sense of ownership for our pupils.”

Mrs Gray added: “We ran a competition to find four designs which best represented the school’s qualities. The winning motifs featured sporting memorabilia, chess boards, keyboards as well as our school’s emblem, our QEGLET owl. We are delighted with the results.”

Sian Lewis, UK Marketing Manager at Amtico International, concluded: “Amtico’s custom design service transforms initial ideas into inspirational and functional floors reflecting the business environment. From creating a life-like grass effect to replicating a Monopoly board, our team of designers are constantly looking at ways to push the boundaries of flooring designs.”

For further information, please contact Sue Foster or Lizzie Furnell on 01902 714957 or email /

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