The latest craze in writing instruments is on its way to the UK this year after proving to be a huge success in Japan and across the globe.
The uni Kuru Toga is a new mechanical pencil from Mitsubishi Pencil Co., owner of the uni-ball brand. It's leading the way with its revolutionary core rotation engine that continually rotates as you write; guaranteeing its lead will always stays sharp.
"After two and half years in development, the rotating mechanism of the uni Kuru Toga marks the end for mechanical pencils which break and fail to deliver a consistent thickness," says marketing manager, Stuart Barker.
"Following its launch in Japan last year, the uni Kuru Toga was responsible for increasing Mitsubishi Pencil Company’s mechanical pencil market share from 34% to 69%."
With its innovative design, the pencil is ideal for technical applications such as drawing and writing. By maintaining a sharp point, this new product eliminates the common chiseled edge that can result in a change in thickness as you write. Watch this space as the uni Kuru Toga is set to be launched in the UK in summer 2009.
To find out more about Mitsubishi Pencil Co. visit www.uniball.co.uk
ENDS
Issued on behalf of Mitsubishi Pencil Co. by Connect PR
For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com.
The uni Kuru Toga is a new mechanical pencil from Mitsubishi Pencil Co., owner of the uni-ball brand. It's leading the way with its revolutionary core rotation engine that continually rotates as you write; guaranteeing its lead will always stays sharp.
"After two and half years in development, the rotating mechanism of the uni Kuru Toga marks the end for mechanical pencils which break and fail to deliver a consistent thickness," says marketing manager, Stuart Barker.
"Following its launch in Japan last year, the uni Kuru Toga was responsible for increasing Mitsubishi Pencil Company’s mechanical pencil market share from 34% to 69%."
With its innovative design, the pencil is ideal for technical applications such as drawing and writing. By maintaining a sharp point, this new product eliminates the common chiseled edge that can result in a change in thickness as you write. Watch this space as the uni Kuru Toga is set to be launched in the UK in summer 2009.
To find out more about Mitsubishi Pencil Co. visit www.uniball.co.uk
ENDS
Issued on behalf of Mitsubishi Pencil Co. by Connect PR
For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com.
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