Showing posts with label Mitsubishi Pencil Co.. Show all posts
Showing posts with label Mitsubishi Pencil Co.. Show all posts

Friday, 21 January 2011

NEW POSCA WEBSITE CELEBRATES “ART FOR ALL”


A colourful and imaginative new website dedicated to the POSCA marker pen has been launched by leading stationery brand Mitsubishi Pencil Company.

Visitors can enjoy creative workshops, informative product information and specially commissioned videos on www.posca.com, a site which focuses on the favourite tool of many artists and craft enthusiasts.

Showcasing a variety of work from different creative artists from across the globe the site celebrates and encourages expression through art.

Stuart Barker, marketing manager at uni Mitsubishi Pencil Co., said: “A number of revered artists, illustrators and animators have publicly praised the POSCA marker pen for its performance as an artistic tool. The new website aims to create an artist’s community to introduce the public to the latest art, while inspiring tomorrow’s creativity.”

Included in the collection compiled on the site is artwork from Japanese illustrator Postic, Italian painter Riccardo Licata, French graffiti artist Nasty and English artist Jon Burgerman.

Stuart continued: “Artists enjoy working with POSCA marker pens due to the countless applications which the product offers and the versatility of being able to use it on practically any surface.”

Available in fourteen a wide range of ink colours and seven different tip widths POSCA marker pens can be easily used to produce unique designs.

For further information on POSCA water-based marker pens please visit www.posca.com

ENDS

Issued on behalf of uni-ball by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

Wednesday, 19 January 2011

JETSTREAM RETAIL ACTIVITY PUTS HANDWRITING TO THE TEST


Shoppers in 200 WHSmith stores across the UK will be offered an insight into their relationships and emotions thanks to a revealing graphology personality test commissioned by Mitsubishi Pencil Co.

Customers will be invited to trial the Jetstream roller ball pen, by writing a descriptive sentence about the qualities of the pen. In return the shopper will receive a fun handwriting analysis, which identifies character and personality traits. They will also have the opportunity to purchase pens from the range at specially discounted rates.

Stuart Barker, marketing manager at Mitsubishi Pencil Co. commented: “The art of graphology is a fascinating and intriguing science that we hope will captivate and amuse shoppers throughout the UK. We are thrilled to be working alongside WHSmith for this exciting and unique campaign.”

He continued: “The Jetstream is the perfect handwriting tool offering smooth, smudge-free writing thanks to its innovative uni super ink.”

Mitsubishi Pencil Co have selected innovative experiential agency VIA Brand Experience to design and deliver the unique engagement strategy following on from the successful Signo Scents ‘sketch and sniff’ national shopping centre tour in 2010.

For further information on Mitsubishi Pencil Co. visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

Thursday, 28 October 2010

TALENTED SCHOOLGIRL CELEBRATES WINNING DESIGN


A creative Sydenham school girl is celebrating after her artistic talents have earned her first prize in a summer drawing competition.

Sixteen year old Katherine Mitchell outshone the competition from across London to win the top prize of £250 worth of POSCA marker pens from leading stationery brand uni-ball.

The competition was run to coincide with the opening of a new HobbyCraft store in Croydon. Young customers were asked to submit drawings showing what they would love to do during their summer holidays.

Katherine was presented with her prizes by HobbyCraft store manager David Westman at a special school assembly at Sydenham High School. Her colourful design featured an array of fun activities including gardening, camping, festivals and visiting the seaside.

Katherine said “I was thrilled to win the competition. I love to draw and can’t wait to start using my news pens.”

Stuart Barker, marketing manager at uni-ball said: “The entries we received in the competition were outstanding and it was really hard to judge the winner.

“However, Katherine’s design stood out because it shows an imaginative range of ideas and we were particularly impressed by her use of colour.”

Three runners-up also received £50 worth of stationery goodies.

The competition was run in conjunction with the HobbyCraft superstore at Drury Crescent, off the Purley Way, Croydon.


For further information on uni-ball visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

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Image caption:

Notes to Editors:

POSCA marker pens from leading stationery brand uni-ball come in a wide range of vibrant colours.

POSCA are great for blending and produce paint-like finishes without the hassle or mess. With a variety of line widths available from extra fine to chisel tip, POSCA can be easily used to produce a wide range of unique designs.

Issued on behalf of uni-ball by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

PA WINS TECHNOLOGICAL TREAT AT OFFICE*


A lucky office worker has become the envy of all her colleagues after winning a highly sought-after Apple iPad.

Kate Merrifield, PA to the Chairman and Chief Executive of the Salisbury NHS Foundation Trust, scooped the top prize as part of Mitsubishi Pencil Co.'s attendance at office*.

Attracting big crowds to the fresh new event, the leading stationery firm asked visitors to throw their name into the ringmaster's top hat to win a great range of prizes. The promotion formed part of Mitsubishi's campaign to bring the office circus to life to celebrate the arrival of its Jetstream 101 writing instrument.

Kate said on hearing the news: “I’m over the moon to have won. I never expected to win such a great prize. It was great to be part of the office circus and I'm sure I'll put my iPad and Jetstream 101 to good use."

Presenting Kate with her prize was Stuart Barker, marketing manager at Mitsubishi Pencil Co. Stuart said: “office* had a great atmosphere and proved the ideal platform for us to promote our range of writing instruments. The show presented us with a fantastic opportunity to connect with office workers face to face and we will definitely consider returning next year."

Runners-up from the competition included Elinor Rowley, office manager at London’s Hyper Happen, who claimed a premier office lunch and Nicola Mardon, office manager at RBS Group, who collected a uni-ball professional gift pack.

For further information on uni-ball visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

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Image caption: Mitsubishi Pencil Co. marketing manager Stuart Barker presents Kate Merrifield with her prize.

Issued on behalf of uni-ball by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

JUGGLER TOPS POLL OF OFFICE WORKERS


When it comes to the big top, most office workers compare themselves to the juggler, a survey has revealed.

35% of workers admitted they expertly juggled jobs and 4% identified with the fire breathing boss. Mitsubishi Pencil Co.’s survey of 1,000 office workers also discovered that 26% of people often freed themselves from problematic situations and 15% towered above a huge schedule of jobs.

The survey was commissioned by the leading stationery firm at office* - a fresh, new event aimed at meeting the business needs and aspirations of the modern office professional.

Stuart Barker, marketing manager at Mitsubishi Pencil Co., said: “As our survey shows, offices across the UK feature a real mix of colourful characters. It’s these individuals who champion our range of writing instruments.

“By bringing the circus to life at office* we successfully celebrated the launch of the Jetstream 101. Our beautifully balanced ballpoint pen that contains a unique low-viscosity ink and delivers an incredibly smooth and light writing experience.”

For further information on Mitsubishi Pencil Co. visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

Thursday, 9 September 2010

MITSUBISHI PENCIL CO. SNIFF OUT WINNING RETAIL FORMULA


Mitsubishi Pencil Co. has undertaken one of its most successful retail activities to date in an effort to promote its latest range of writing instruments.

Throughout August, the leading pen brand carried out a national shopping centre tour to increase awareness and drive sales of its new scented ink gel pens – uni-ball Signo Scents.

From Manchester’s Trafford Centre to Bluewater in Kent, shoppers were invited to take part in ‘sketch and sniff’ activity by spinning a wheel of fortune painted with the bright colours of the smelly pens. Shoppers were then asked to scribble, sniff and guess the correct scent to receive a free pen sample along with a voucher that entitled them to a 50% discount off any Signo Scents purchase from WHSmith stores.

Managed by innovative experiential agency VIA, the activity also provided the firm with an opportunity to promote its national Signo Scents competition. Run exclusively online at www.signoscents.co.uk customers can win prizes such as a family trip to Florida, a Nintendo Wii and other home entertainment products by simply entering the pen’s 14 digit ID number.

“We generated intrigue and excitement amongst shoppers by engaging with them on a unique marketing platform,” said Stuart Barker, marketing manager at Mitsubishi Pencil Co. “By using bright and colourful promotional staff alongside an interactive promotional space, we created significant interest in Signo Scents that will undoubtedly strengthen our retail performance in 2010.

“The feedback received was overwhelming with people of all ages reminiscing about the scented pens from yesteryear. Today, thanks to our range of ten fruity and sweet smells, we’re pleased to say that writing has never smelt so good.”

For further information visit www.signoscents.co.uk, www.uniball.co.uk or call 01905 755043.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

Thursday, 22 July 2010

ROLL UP AS MITSUBISHI PENCIL CO. ATTENDS OFFICE*


Visitors to this year’s office* will behold a spectacular range of writing instruments as Mitsubishi Pencil Co. rolls into town on stand 5018.

Held at Earls Court, London on September 21-22, the exhibition will see the leading stationery firm bring the circus to life as a colourful cast of characters unveil its latest office products.

The ever-popular Jetstream brand takes centre stage as the range is further expanded with the introduction of the Jetstream 101. Set to become a staple within the office desk drawer, the Jetstream 101 is sure to become a firm favourite with its low cost, smooth writing and quick drying qualities.

Stuart Barker, marketing manager at Mitsubishi Pencil Co., said: “Everyone can relate to the office circus whether they know a fire breathing boss or a PA who can juggle a hundred and one things. It’s these individuals who champion our range of writing instruments and we very much look forward to meeting up with them at office*.

“We also hope that visitors to our stand will be suitably impressed with the incredible powers of our uni Super ink. A unique pigment ink that delivers outstanding levels of protection and smudge-free benefits; a must for today’s busy office professional.”

Anyone visiting Mitsubishi Pencil Co. on stand 5018 will be eligible to pick up a free sample of the Jetstream as well as have the opportunity to win either a 16GB Apple iPad, premier office lunch or a uni-ball professional gift pack. Visitors are asked to simply leave their contact details in the ringmaster’s top hat for a chance to win.

For further information on Mitsubishi Pencil Co. visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

Thursday, 24 June 2010

TOP MARKS FOR MITSUBISHI PENCIL CO.


Two new stationery products are set to take the classroom by storm as Mitsubishi Pencil Co. reveals its latest Back to School offering.

The pencil case is to be given more space as the magical uni-ball Fanthom arrives to replace the need for messy correction fluid and tape. Educated starlets young and old will be amazed by the Fanthom’s ability to easily erase text by using the pen’s cap to remove handwritten notes. Available in six different colours, the Fanthom is sold loose and in a variety of single, twin and triple pack formats.

uni-ball Signo Scents are another great addition to the pen pot. A collection of ten pens that smell fruity and sweet, they have fast become the talk of the playground as children collect them to write essays that stink and draw pictures that pong. Handwriting has never smelt so good thanks to the eye catching packaging, point of sale materials and a dedicated microsite that supports the range. Pens are sold individually and in packs of three or five.

Stuart Barker, marketing manager at Mitsubishi Pencil Co., said: "These new products expand our already extensive Back to School offering, which includes the ever-popular Jetstream and Signo ranges. With exceptional offers available in our Back to School / College promotion, retailers should take stock now to ensure their shelves are filled with today’s most sought after and innovative writing instruments.”

For further information on Mitsubishi Pencil Co. visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

Thursday, 10 June 2010

POSCA ADDS A SPLASH OF COLOUR TO STREET FESTIVAL


uni POSCA has celebrated the diversity of European culture thanks to its sponsorship of a flagship street festival.

Held over the May bank holiday weekend in Manchester, Eurocultured featured work from over 1,000 European artists to showcase the very best in live art as well as dance, performance and music from across the continent.

As part of the sponsorship, POSCA marker pens were used to brighten up retail units and cobbled streets by completely transforming windows, brick walls and metal shutters.

Talented POSCA artists such as Matt Jones were on hand to demonstrate the qualities of the pen and pupils from St Ambrose Barlow High School in Swinton penned a selection of European sights on the windows of an empty shop unit at Piccadilly Place.

Stuart Barker, marketing manager at Mitsubishi Pencil Co., said: “We are pleased to have supported a project that widely recognises POSCA as an essential item for any artist. POSCA’s range of vibrant colours and line widths have created some visually stunning pieces of art that were exclusively revealed to audiences at Eurocultured. The work has revitalised this part of Manchester and we would urge everyone visiting the area to take a look for themselves.”

For further information on uni-ball visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uni_posca.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

Thursday, 29 April 2010

ANOTHER TOP ACCOLADE FOR MITSUBISHI PENCIL CO. UK

Mitsubishi Pencil Co. UK is celebrating having picked up its second Lyreco Award of the year.

The prestigious Lyreco UK Logistics Award was awarded to the biggest name in the UK rollerball market in recognition of the firm’s exceptional logistics performance throughout 2009. The news follows an announcement made earlier in the month when MPC UK scooped the Lyreco European Logistics Award.

Paul Phelan, managing director at MPC UK. said: “This is great news for everyone involved and underlines our excellent logistics performance across the UK office supply chain. Both awards also recognise our close relationship with Lyreco locally and on a European level to deliver quickly, on time, correctly and without fuss.”

To find out more about Mitsubishi Pencil Co. visit www.uniball.co.uk

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Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

Thursday, 1 April 2010

TOP LYRECO AWARD FOR MITSUBISHI PENCIL CO. UK

Mitsubishi Pencil Co. UK has been awarded the coveted Lyreco European Logistics Award.

Judges praised the performance of the leading stationery brand and recognised the firm’s exceptional logistics below 35 SKUs in Europe.

Paul Phelan, managing director at MPC UK. said: “We are delighted to win this award for the second year running in recognition of having the best logistics performance in our category across Europe. This is a great achievement for everyone involved and puts us in a strong position looking ahead to the UK Lyreco Awards next month.”

To find out more about Mitsubishi Pencil Co. visit www.uniball.co.uk

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

Friday, 5 March 2010

A SCENT-SATIONAL NEW PRODUCT FROM UNI-BALL


Writing has never smelt so good thanks to a new range of scented gel pens.

Launched by the leading rollerball pen brand uni-ball, Signo Scents are available in ten fruity and sweet smells to liven up retail spaces across the UK.

Sold individually or in packs of three or five, the scented pens will soon become the talk of the playground as children collect them to write essays that stink and draw pictures that pong.

Stuart Barker, marketing manager at Mitsubishi Pencil Company, said: “We are really excited to be announcing the arrival of uni-ball Signo Scents. We are confident that they will prove to be hugely popular thanks to the eye-catching packaging, point of sale materials and dedicated microsite we have created.

“We hope that by making the pens smell sweet and fruity, we can help develop the enjoyment of writing to further strengthen our foothold in the writing instruments market.”

Scents available include Strawberry Pink, Orangey Orange, Blueberry Blue, Pineapple Yellow, Coconut Brown, Cola Black, Soda Blue, Cherryade Red, Bubblegum Pink and Mint Green.

For further information on uni-ball visit www.signoscents.co.uk, www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

Tuesday, 19 January 2010

MITSUBISHI PENCIL CO. CHARTS IN BEST STATIONERY LIST


A leading national newspaper has listed two must-have products from Mitsubishi Pencil Co. in a guide selecting the 50 best stationery items for 2010.

The Kuru Toga mechanical sharpening pencil and the Posca marker pen both made their mark on the pages of The Independent by claiming top spots in the rundown.

Stuart Barker, marketing manager at Mitsubishi Pencil Co., said: “We are thrilled to feature in this prestigious list amongst other well-regarded stationery brands. It’s great to be acknowledged for our innovative approach to developing writing instruments that appeal to a wide range of users.

“This news signals a promising start to the new year, which we hope to build upon with further product launches and marketing support.”

Launched in 2009, the Kuru Toga was designed to eliminate the chiselled pencil edge often associated with conventional pencils. Thanks to its core rotation engine that continually rotates as you write, the Kuru Toga’s lead always stays sharp to deliver a constant thickness.

POSCA marker pens are available in a wide range of vibrant colours. Great for blending and producing paint-like finishes, they can be easily used to produce a wide range of unique designs.

Both the Kuru Toga and Posca marker pens are available to buy from all good stationery retailers and online via Cult Pens at www.cultpens.com.

For further information on Mitsubishi Pencil Co. visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

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Issued on behalf of Mitsubishi Pencil Co. by Connect PR. For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

Monday, 11 January 2010

TOP QUALITY PROMOTIONAL GIFTS FROM UNI-BALL


Companies looking for promotional or corporate gifts can now have their name, logo or corporate message printed onto a range of revolutionary writing instruments.

uni-ball, the leading brand in the UK rollerball market, offers many desirable pens that can be overprinted with personal branding or supplied as plain stock for your own printing purposes.

Stuart Barker, marketing manager at uni-ball, said: “The desk appeal of our writing instruments mean your customers and suppliers will want to hold on to them – keeping your name and message close to them at all times.

”The key reason being that our products feature uni Super Ink – a unique pigment ink that is light, water and bleach resistant and will not fade over time.”

Products offered for overprint, or supplied plain for customers’ own printing, include the uni Grip, Powertank, Gelstick and Jetstream as well as the Kuru Toga pencil, Click BP and Click Gel. Screen printing is offered in an unlimited range of colours.

For further information on uni-ball visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

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Issued on behalf of uni-ball by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com.

KIDS TO DESIGN SUPERHEROES FOR A SUPER SITE

Spider-Man and Batman better beware as children across Yorkshire design their very own superheroes to rival the biggest names in comic book history.

Youngsters across the county have been invited to design a colourful new character as leading stationery brand uni-ball celebrates the launch of www.unisuperpens.co.uk; a new website that reveals a range of pens with incredible writing powers.

Judges will pick their favourites entries from across Yorkshire selecting one winner and two runners-up who will each receive a selection of superhero goodies and pencil cases brimming with stationery treats.

“We wanted to mark the launch of our new super site by giving children the chance to design their very own superheroes,” said Stuart Barker, marketing manager at uni-ball. “Children will love the heroic world of our website and we look forward to seeing their creations.”

The competition is open to children aged 11 years old and under. Children are encouraged to send in their drawing along with a short description of their powers to: uni-ball press office, Connect PR, The Chubb Buildings, Fryer Street, Wolverhampton WV1 1HT. Closing date for entries is Friday 22nd January 2010.

To find out more about Mitsubishi Pencil Co. visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

Thursday, 22 October 2009

TOP MARKS FOR UNI-BALL THANKS TO BEST SELLING ROLLERBALL

The latest audited figures released by GFK Marketing Services reveal that uni-ball has topped the hit list by volume in September 2009*.

Leading the way with the ever popular Signo Gelstick, the firm also held nine out of the top 20 positions during the key Back to School sales period.

Stuart Barker, Marketing Manager at Mitsubishi Pencil Co. said, “We are delighted to once again lead the GFK hit list by volume. The uni-ball Signo Gelstick has underlined its strong performance in this sector by outselling the second placed rollerball by nearly 100,000 units.

“We will build upon this positive platform in 2010 with several new product launches supported by strong marketing and point of sale material. uni-ball continues to provide the market with writing instruments of the highest quality.”

To find out more about Mitsubishi Pencil Co. UK visit
www.uniball.co.uk.

*Hit list excludes own-label products for September 2009

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email
lee@connect-group.com

Wednesday, 30 September 2009

TEACHERS THANKED WITH FREE PENS


A leading stationery firm is celebrating World Teachers’ Day on October 5, 2009 by offering inspirational classroom figures a free writing instrument.

Mitsubishi Pencil Co. UK has made the donation in acknowledgment of their service to educate and guide our children, teenagers and adult learners.

Whilst stocks last, any teacher who emails
letters@connect-group.com will receive a free super smooth Jetstream pen, which will greatly assist them with their lesson planning and marking.

"We wanted to recognise the UK’s teaching profession by giving them a free Jetstream pen,” said Stuart Barker, marketing manager for Mitsubishi Pencil Co. UK. “Teachers play a critical role in the upbringing of our children so it’s important that we continue to invest in them.

“Smooth and light to write with, teachers will be suitably impressed with the Jetstream’s quick writing and drying capabilities, which delivers a reduced risk of smudging thanks to its unique uni Super Ink.”

For further information on Mitsubishi Pencil Co. UK visit
www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email
lee@connect-group.com.

Monday, 7 September 2009

WELCOME TO THE WORLD OF UNI SUPER INK


A new microsite that delves into the heroic world of uni Super Ink has been launched by Mitsubishi Pencil Co. UK.

www.unisuperpens.co.uk reveals a range of writing instruments that draw strength from the incredible powers that make up the unique pigment ink.

Visitors will be able to learn about the many benefits of uni Super Ink including its incredible drying ability, vivid colours that radiate, super speed, prevailing security and fade resistant ink to ensure the art of handwriting will always remain alive.

Stuart Barker, marketing manager for Mitsubishi Pencil Co. UK, said: “uni Super Ink has rapidly proven to be a global phenomenon amongst pen enthusiasts. As a result, we wanted to create a site that shared in its wonderful world.

“Users will find videos, blogs and tweets at their fingertips as well as individual product pages on each of our super pens. Parents and children will also find our back to school survival guides of particular interest as they prepare to start a new school term.”

To find out more about Mitsubishi Pencil Co. visit
www.uniball.co.uk or the newly launched www.unisuperpens.co.uk.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email
lee@connect-group.com.

Tuesday, 11 August 2009

THE SELF-SHARPENING PENCIL IS SET TO HIT THE UK WRITING MARKET


The latest craze in writing instruments is on its way to the UK this year after proving to be a huge success in Japan and across the globe.

The uni Kuru Toga is a new mechanical pencil from Mitsubishi Pencil Co., owner of the uni-ball brand. It's leading the way with its revolutionary core rotation engine that continually rotates as you write; guaranteeing its lead will always stays sharp.

"After two and half years in development, the rotating mechanism of the uni Kuru Toga marks the end for mechanical pencils which break and fail to deliver a consistent thickness," says marketing manager, Stuart Barker.

"Following its launch in Japan last year, the uni Kuru Toga was responsible for increasing Mitsubishi Pencil Company’s mechanical pencil market share from 34% to 69%."

With its innovative design, the pencil is ideal for technical applications such as drawing and writing. By maintaining a sharp point, this new product eliminates the common chiseled edge that can result in a change in thickness as you write. Watch this space as the uni Kuru Toga is set to be launched in the UK in summer 2009.

To find out more about Mitsubishi Pencil Co. visit
www.uniball.co.uk

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email
lee@connect-group.com.

Thursday, 16 July 2009

PUPIL SHOWS THE WRITE STUFF IN PEN COMPETITION


A pen with spooky qualities that glows in the dark has been named the winner of a futuristic pen competition.

William Townsend’s special design scooped top prize in the competition’s under 6 age category and wins a family trip to Cadbury World, a Back to School bumper stationery pack and a certificate to proudly display on his bedroom wall.

The competition was organised by Mitsubishi Pencil Co., owners of the uni-ball brand, to celebrate its global 30th anniversary and to highlight the importance of good literacy skills.

A pupil at St. Benedict Biscop Primary School in Wombourne, William joined hundreds of other children from across the Midlands to ink their pen designs for the future. Other designs ranged from a dragon pen that scorches the paper as you write and a self destructing writer instrument that comes complete with a radio, MP3 player and memory stick.

Marketing Manager at Mitsubishi Pencil Co., Stuart Barker said: “Congratulations to William on winning the competition with this design. His entry clearly celebrated the art of handwriting by designing a pen that he would like to use in 30 years time.

“William’s handwriting also demonstrated exceptional clarity as we asked all pupils to describe, in no more than 100 words, their pen’s key features and benefits.”

To find out more about Mitsubishi Pencil Co. and their range of essential Back to School products visit
www.uniball.co.uk

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email
lee@connect-group.com