Friday 19 March 2010

Top fleet award for Goodyear

Goodyear has been awarded the coveted Environmental Award at the prestigious 2010 Fleet News Awards in London.

At the awards, held on Wednesday 17th March, judges praised the fuel saving qualities of Goodyear’s EfficientGrip tyre and recognised the successful green programmes introduced by the firm.

EfficientGrip received the accolade thanks to Goodyear’s FuelSaving Technology. As a result, the tyre benefits fleets by delivering important fuel savings while at the same time offering high mileage and excellent wet braking performance levels.

Lisa Faulkner, fleet manager for Goodyear, said: “We are delighted to win this award in recognition of the benefits delivered by EfficientGrip. This is something that fleet managers have been quick to realise by choosing a tyre that offers exceptional fuel efficiency without the need to compromise on safety. The award also underlines our company-wide commitment to the environment.”

Tests* by the respected independent testing organisation, TÜV SÜD, show that the new Goodyear EfficientGrip provides:

13% better rolling resistance
2% shorter braking distance on wet and dry roads
1.9% better fuel consumption

Additionally, extensive long-term tread wear tests conducted by TÜV SÜD show very positive results for the tyre’s mileage potential. A car equipped with the new Goodyear EfficientGrip can drive up to 49 per cent more miles with the EfficientGrip on the free axle and 8 per cent more miles with the EfficientGrip on the driven axle, which is another significant benefit for consumers and more friendly towards the environment.

Lisa said: “As prices at the pump continue to soar, there has never been a better time to look at ways to save fuel. Only this week, the AA has warned that soaring wholesale prices, an increase in duty on 1 April and the end of the subsidy for biofuel producers could push the cost of petrol close to 124p a litre just after Easter.”

On the night, Goodyear also celebrated finishing second in the Best Technical Innovation Award category for its OptiGrip tyre.

* Compared to the average performance of four leading competitors, tested by TÜV SÜD Automotive in March 2009; tyre size: 205/55R16; car: VW Golf; report Nr 76236753). Versus its predecessor (sizes: 195/65R15 and 205/55R16).

For further information visit


News release issued on behalf of Goodyear by Connect PR

For further information call Lee Southen on 01902 714 957 or email

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