Thursday 4 March 2010

Connect drinks to new partnership with Banks's

Banks’s, brewers of the West Midlands’ favourite ales, has appointed Connect Group to handle its new brand campaign.

Press, outdoor and point of sale combine in a campaign which focuses on the freshness of what is the region’s fastest selling beer.

Location, creativity and understanding of the brand were all vital components in Banks’s decision to appoint Connect. Wolverhampton is home to both businesses with Banks’s brewing its ales at the Park Brewery since 1875 and Connect being based in the city since the business was founded in 1993.

Rob Hampton, Connect’s founder and managing director said: “Banks’s was looking for an agency that understood its roots but also had a creative edge. In the last 17 years we’ve demonstrated that we’re an honest Wolverhampton agency with buckets of creativity. It was a true pleasure to work with Banks’s on this campaign and promote a fantastic product so closely linked with our home town.”

Connect’s clients include Tarmac, Chiltern Trains, Calor, Goodyear Dunlop, Baxi, Bentley and Uniball.

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