FUN AND FRUITY FUNDRAISER JUST HOURS AWAY

Tens of thousands of people will have their appetites well and truly whetted tomorrow (SUNDAY 31) when a fun and fruity world record attempt takes place in Cheshire.

HiQ, official sponsors of the motor racing series, are trying to raise as much money as possible for Breast Cancer Care and have come up with the idea of creating the world’s biggest ‘strawberry tea’ at Oulton Park race track.

Up to 35,000 people are expected to flock to the race circuit as the British Touring Car Championship comes to town and official sponsors HiQ want to create a mouth watering day to remember.

The idea is an extension of the already successful strawberry tea initiative that is hugely popular for Breast Cancer Care.

And the charity will declare the fundraising feast as the biggest ever seen in their history, as around £10,000 is expected to be raised.

HiQ’s marketing manager Geraldine McGovern urged as many people to get to Oulton Park to help the company in its bid to become the cream of the crop.

She said: “Breast Cancer Care inform us that this would be the biggest strawberry tea event that has ever been launched, and we believe it will be the world’s biggest.

“We will be ordering in thousands of pieces of fruit, so we want to hit the five figure mark for the charity as everyone purchases a bowl of strawberries and cream from us.”

Breast Cancer Care director of fundraising Murray Lindo said: “A Strawberry Tea can be whatever you want it to be – a picnic, afternoon tea, a cake sale or your work tea-break with a strawberry twist. HiQ have taken the idea to a whole new level and we are so grateful with their efforts for Oulton Park.
“What’s important is that it’s a chance for people to have fun and raise money to help people affected by breast cancer. This objective will certainly be achieved at Oulton Park and we hope that everyone has a sweet tooth and joins us for a tasty day of fun.”

For more information about HiQ’s strawberry tea initiative please click on www.hiqonline.co.uk

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For more information please contact Ben Smallman on 01902 714957 or email ben@connect-group.com

COULD LYING LITIGANTS FACE A COSTLY REVENGE?

A decision handed down recently by the Employment Appeal Tribunal (EAT) could mean that claimants found to be telling lies may soon find themselves having to meet tribunal costs.

Tim Jones, head of Higgs & Sons’ employment team, says the findings could be good news for the region’s employers.

“The EAT handed down its decision in the case of Daleside Nursing Home v Matthew, in which the claimant alleged that her manager had called her names, which could have amounted to racial discrimination. The tribunal concluded that the claimant was lying but declined to make a costs order on the basis that she had a genuine belief in her claim and had not acted unreasonably.

“Now the EAT has said the tribunal should have come to the conclusion that the claimant had acted unreasonably in bringing and conducting the proceedings, and the tribunal was therefore wrong in law to reject the claim for costs on that basis.

“Costs are not often ordered but this case suggests that if the claimant is proven to be lying over allegations of discrimination then a costs order should be made - good news for any of the region’s employers who find themselves in tribunal facing a frivolous claim which they know has no merit.”

For more information about Higgs’ employment department contact Tim Jones on 01384 342100.

Higgs & Sons operates from three locations; Brierley Hill, Stourbridge and Kingswinford. The firm is one of the largest in the Black Country.

Further information:
Hazel Crawford-Upton
Connect PR
Tel: 01902 714957 Email: hazel@connect-group.com

HiQ MAKES HARRY HAPPY WITH CHAMPAGNE MOMENT

Hundreds of British Touring Car Championship fans have given Harry Vaulkhard a big reason to be cheerful after voting him the winner of HiQ’s first champagne moment of 2009.

The Chevrolet Lacetti star received the most votes for his impressive all round display at Donnington Park, when he qualified in second place, and went on to secure 5th spot and 7th place in races one and three.

Harry received 40 per cent of the votes, narrowly beating Rob Collard (36 per cent) and James Thompson (21 per cent).

He will receive his bottle of bubbly from BTCC fan Kerry Earl, who was picked at random to present the prize. She will also receive a pair of tickets to a future race in the season.

She said: “I voted for Harry because to put his car 2nd on the grid and hold his own throughout all three races was an impressive achievement.

“When you consider how well he performed when battling with Jason Plato and Mat Jackson, you realize what a great effort it was.”

Harry was suitably pleased with his award and said he was enjoying regular tussles further up the grid this season.

“It is exciting times for me and the team. Everyone is working extremely hard and this HiQ champagne moment award is am lovely reminder of the results we achieved at Donington.

“We want to do better at Oulton and we hope that the bottle of bubbly will be a good omen for me and the team.”

HiQ is hoping that the popularity in its champagne moment accolades will continue after Oulton Park on Sunday.

For more information about HiQ’s Champagne Moment log onto www.hiqonline.co.uk

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For more information please contact Ben Smallman on 01902 714957 or email ben@connect-group.com

DOUBLE WIN FOR NEWBURY BUSINESS

A local business is celebrating after scooping two exclusive awards following record levels of customer satisfaction.

Ridgeway Volkswagen was awarded the regional 2008 Sales Management Excellence award and achieved ‘Retailer Excellence’ status, after finishing top of Volkswagen’s 215 nationwide sites.

The retailer based at the Triangle is no stranger to success having claimed the ‘Retailer Excellence’ title in 2006, 2005 and 2004.

Volkswagen closely monitors its retailers ensuring that all areas of the business are performing according to Volkswagen standards and targets. Scores are collated throughout the year culminating in the annual result. Only the top ten performing retailers are awarded the ‘Retailer Excellence’ status.

Throughout 2008, the Ridgeway team, led by Simon Shaw, consistently provided a personal, friendly and knowledgeable service for customers. An accumulation of mystery shopper scores and customer satisfaction reports helped secure the awards.

Brand manager Simon Shaw said: “We are delighted to have achieved these awards which couldn’t have been done without the hard work from all members of the team.

“In this current economic climate, it’s vital for businesses to ensure consumers are pleased with the service they receive.

“We continually strive to deliver total customer satisfaction and aim to continue our efforts to maintain our title.

Ridgeway Newbury is now looking to continue their success in 2009.

For further information call Sue Foster 01902 714957 / 07850 274889 or email suefoster@connect-group.com

AUTOGAS CONVERSIONS UP 36 PER CENT

The number of automotive LPG conversions carried out has increased dramatically as more people realise its cost and environmental benefits.

In 2008, 17,000 LPG conversions were carried out by LPGA Approved Installers – an increase of 36 per cent on 2007’s figures and the highest number of conversions in five years. The total number of LPG vehicles on the UK’s roads now stands at around 155,000.

Calor’s Autogas Development Executive, Chris Taylor, says the considerable increase is due to a range of factors, including cost savings to run an LPG vehicle, reduced payback periods and the desire to be more environmentally aware.

Commenting on the figures released today, he says: “LPG is by far the most widely available alternative fuel available in the UK. Motorists running LPG vehicles can expect to save up to 40 per cent on fuel costs1 and, in many cases, can recover the cost of a conversion in under two years2.

“The increase in conversions is good for business too as we’re seeing an increase in the number of installers seeking LPGA approval.”

Added benefits of running a vehicle on LPG can include up to 100 per cent exemption from the London Congestion Charge and increased residual vehicle values. The environmental benefits weigh up too as vehicles running on LPG produce far fewer harmful emissions that contribute to environmental and health problems than traditional road fuels. LPG vehicles produce 17% less carbon dioxide than petrol and 2% less than diesel, 120 per cent less NOx than petrol and staggering 2,000 per cent less than diesel and in terms of small particle emissions (PM10) one LPG vehicle will emit up to 120 times less than a diesel vehicle3.

Chris adds: “Given the rise in popularity of LPG, the number of refuelling sites is also increasing. There are now more than 1,400 public access sites with the majority of these on petrol forecourts.”

Autogas Limited, a joint venture between Calor and Shell, currently supplies around 220 outlets in the UK. A full list can be found at http://www.autogas.ltd.uk/. In addition, Calor supplies autogas from over 150 outlets through its Calor Centres, Morrisons supermarkets and other independent sites.

Chris concludes: “Although the number of miles per gallon achieved with LPG is slightly lower than petrol or diesel, the cost of refilling far outweighs any shortfall and there is no noticeable loss of power or performance.”

Calor and Autogas advise that conversions should always be carried out by an LPGA Approved Installer and, as there are around 200 outlets currently registered in the UK, it is easy to find your nearest specialist – a full list of Approved Installers can be found at http://www.autogas.ltd.uk/lpg-conversion/lpg-vehicle-conversion.htm

For further information on fuel supplies and bulk tank installation, contact Calor on 0800 216 659 or visit http://www.lpg-vehicles.co.uk/.

For more information contact Kathy Hodson on 01902 714957 or email kathy@connect-group.com

DRIVING SKILLS IMPROVED WITH NEW GOLF

Canterbury’s Volkswagen retailer EuroCanterbury invited customer Trevor Haase to put his driving skills to the test last week in an adrenaline-filled day out at Dunsfold race circuit, the home of the BBC Top Gear test track.

Trevor experienced a track day at the famous course after winning the prize from EuroCanterbury Volkswagen, as part of their official launch event for new Golf.

He took new Golf around the circuit, testing the latest model’s on-road performance and sophisticated systems such as Electronic Stabilisation Programme (ESP) and Brake Assist.

Under expert tuition from a professional driving instructor and an interactive presentation, Trevor learned how to save fuel, money and the environment by using practical eco friendly driving techniques.

Trevor said: “The day was fantastic, I enjoyed every minute of it.

“New Golf is a superb car to drive and combined with the tuition I’ve certainly improved my driving skills.

“The eco-friendly tips have given me a new driving style which will save money on fuel and maintenance costs.”

The experience ended with a spectacular display by the world’s leading stunt driver, Russ Swift, performing breathtaking manoeuvres in new Golf.

The prize was part of the launch event for new Golf, which went on sale in January - five generations, 34 years and over 26 million vehicles after the original went on sale.

New Golf continues the evolution of an icon and is the safest, most technically advanced and most dynamic version yet.

EuroCanterbury Volkswagen’s brand manager, Chris Fell, said: “The prize was a fantastic way of experiencing the full capabilities of new Golf.

“If you would like to take the car for a test drive, we can’t promise it will be as exciting as a day out at Dunsfold but we are sure you will be impressed.”

To experience new Golf for yourself call 01227 826 800‎.

If you are interested in this story please contact Richard Knowles on 01902 714 957 or email richard@connect-group.com

STUDENTS GIVEN THE VISION TO WRITE HOME

Young British students are being encouraged to keep their loved ones firmly in mind, thanks to a heart warming initiative by pen manufacturer uni-ball.

The company is celebrating the arrival of its new high-tech uni-ball Vision RT pen by giving young travellers one to take with them to send regular postcards back home.

Ideal for students about to embark on a gap year, Vision RT delivers a smart, dependable and smooth writing instrument that will not leak whilst airborne thanks to its airplane-safe technology.

The pen also features uni Super ink – a unique pigment ink with outstanding levels of protection - meaning their handwritten notes will be secured as they put pen to postcard.

Stuart Barker, marketing manager at uni-ball said: “We wanted to target aspiring young students and professionals with the Vision RT, because in an unpredictable world, it is a pen they can rely on.

“We want to resurrect the art of handwriting. People really appreciate a handwritten note, letter or postcard so much more than any form of electronic communication. Young travellers will surely give their parents a lift by putting pen to paper.”

Students can apply for their free Vision RT pack of Postcards with Vision by emailing postcards@connect-group.com. There are a limited number of packs up for grabs, which will be issued on a first come, first served basis.

To find out more about Mitsubishi Pencil Co. visit www.uniball.co.uk

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

NEW AMTICO WEBSITE REVITAILSES THE WORLD OF DESIGN

Amtico International, designer and manufacturer of some of the most innovative and resilient flooring products, is pleased to announce the launch of their new and revitalised website.

Designed to be informative, inspiring, and to give a helping hand when choosing the right product for any space – the Amtico International website has it all!

The new, easy to navigate online resource features three core areas:

Inspire me – ‘meet’ the Amtico designers who immerse themselves into a world of creativity to bring unique style statements for any environment, peruse through a stunning selection of sector specific photography and become inspired after observing the distinct quality of Amtico in our high profile case studies.

Show me products – with the improved, easy to use search criteria dedicated to find the ideal Amtico International product for the user, the extensive portfolio of ranges and styles caters for every partiality.

Inform me – from sample & brochure requests, where to buy Amtico, to maintenance and FAQ’s – Amtico International has it covered!

In addition, visitors can find out everything they need or ever wanted to know about Amtico International, including information on the company’s commitment to the environment, up-to-date news on new and innovative products and much, much more.

Sian Lewis, UK Marketing Manager is impressed with the look, feel and user friendliness of the new website, “We wanted to create an informative and concise website that included everything that a visitor would expect to see from us. We have achieved our goals without compromising on what we do best - design.

“Why not browse http://www.amtico.com/ today to begin your journey in seeking inspirational style.”

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Sarah Allen on 01902 714957 or email sarah@connect-group.com.

KIND HEARTED BUSINESS IN THE PINK

A kind hearted business man is getting in the pink after donating £2,500 to Breast Cancer Care.

Andy Bucknall HiQ franchisee for two HiQ centres, Burton-upon-Trent and Crewe, is showing his caring, sharing side after giving the cash to the charity on behalf of the fast fit centre.

HiQ has agreed to donate £2,500 direct to Breast Cancer Care in return for a day at the HiQ MSA British Touring Car Championship at Oulton Park race track on Sunday May 31.

Andy Bucknall and his team will be given VIP treatment, and will get the chance to invite customers and contacts to the day of racing in return for the kind hearted donation.

Dozens of fundraising activities will also be organized by HiQ throughout the year to coincide with the BTCC calendar, and fast fitters across the HiQ network will be encouraged to take part in as many events as possible to swell the coffers at Breast Cancer Care.

Andy Bucknall said the charity was the perfect fit for HiQ, as it reached out to a family audience – many of whom are wary of visiting fast fit centres, and are dissatisfied with the service given to them.

He said: “We are all extremely excited with our partnership with Breast Cancer Care and the opportunities that exist with the charity.

“We think the charity fits perfectly with what we are trying to achieve at HiQ. Not only is it close to all of our hearts, but no fast fit company reaches into the family market to help remove the intimidation associated with the fast fit sector.

The charity donation marks the start of a new era at HiQ Burton, after the centre was re-launched in March this year.

Andy Bucknall added: “We have conducted a great deal of research before opening the new store. Our research highlighted what the industry has suspected for a long time. On the whole customers find visiting a fast fit outlet to be a negative experience for several reasons.

“Centres are seen as dirty, unwelcoming and confusing; prices are unclear with quotes invariably increasing once a job has been carried out and customers feel they have no control over appointment times, waiting times and choice of product.

“HiQ is designed to place the customer at the heart of the experience utilizing the following features: Clearly signed forecourt and parking area; modern, clean, welcoming reception area; menu boards with all pricing clearly identified and information clearly displayed and written in non-confusing jargon free language.”

The Burton-upon-Trent and Crewe HiQ centres were purchased in March 2009 by South Cheshire Tyre & Exhaust Ltd, which specialises in all sections of the motor industry including service and MOT centres and tyre and exhaust centres.

For more information about HiQ visit HiQ online.

EXPERIENCE IS THE KEY FOR NEW SERVICE MANAGER

Darlington’s Volkswagen retailer, Lookers, has appointed a new after sales manager to take control of the company’s growing service department.

Keith Holland is one of the most experienced Volkswagen service managers in the UK, with over 35 years’ service of the brand.

The 54-year-old has worked throughout the North East for Volkswagen since joining as an apprentice in 1971.

He know oversees the after sales at the Darlington site on West Auckland Road and its sister retailer in Northallerton.

Simon Horabin, brand director at Lookers Volkswagen in the North East, is delighted with Keith’s appointment. He said: “Keith has vast experience with the Volkswagen brand and his expertise is a valuable addition to the team.

“His main focus will be to deliver consistently high levels of service to customers.”

During Keith’s automotive career he has successfully held technician, service adviser and after sales manager roles, skills he now brings to the Lookers sites.

He said: “I am looking forward to the fresh challenge. My aim is to replicate the seamless customer experience and fantastic service that is synonymous with Lookers.

“My first task is spending time getting to know all of the staff and customers.”

If you are interested in this story please contact Richard Knowles on 01902 714 957 or email richard@connect-group.com

CHESTER VOLKSWAGEN TECHNICIANS ACHIEVE TOP QUALIFICATION

Two technicians from a Chester car retailer are celebrating reaching the top of their profession.

Chris Dutton (30), from Blacon, and Dave Clarke (29), from Ewloe, have just gained their ‘advanced technical repairer’ qualifications – making them amongst the most qualified Volkswagen technicians in the country.

Both work at Dane Volkswagen on Sealand Road and after starting as apprentice technicians at 16 have progressed quickly through Volkswagen’s training programmes.

Delighted Chris said: “It’s really rewarding to know I have reached the top of my profession.

“It’s been a lot of hard work but both Dave and I have both been fully supported by Dane and couldn’t have got this far without them.”

Chris and Dave can now carry out the most complicated technical repair work on all Volkswagen vehicles and make the most difficult diagnoses. They will also mentor junior members of staff at the retailer.

Dave, who has worked for Dane Chester since he was 19, said: “I have loved my time working here and aimed to progress to an advanced technical repairer since joining; so I am really happy to have made it.

“I also hope it will shows the younger technicians that it can be done and the hard work is worth it.”

If you are interested in this story please contact Natasha Brown on 01902 714957 or email natasha@connect-group.com

HIGGS ARGUE CASE AGAINST EQUALITY BILL

A leading Midlands law firm has joined the growing voice of dissent over the Government’s Equality Bill, declaring: “It may push many employers over the edge.”

The British Chambers of Commerce and Confederation of British Industry have both criticised Harriet Harman’s controversial legislation and now Higgs & Sons has voiced its concerns for businesses in the Midlands.

Tim Jones, head of Higgs’ employment department, said the bill could deepen an already entrenched culture of victimhood and may encourage claims of discrimination – at a time when businesses need all the help they can get in the credit crunch.

The Equality Bill, the draft text of which was published a fortnight ago, aims to strengthen protection, advance equality and simplify the law.

It will attempt to ensure everyone has a fair chance in life, promoting equality and fighting discrimination in all its forms, including age discrimination.

The Bill will promote fairness and equality of opportunity; tackle disadvantage and discrimination; and modernise and strengthen the law to make it fit for the challenges that our society faces today and in the future.

But Tim Jones said that in the current climate, the number of people applying for job vacancies are increasing and, candidates who feel they have missed out on a position through positive action are then much more likely to bring a claim against a prospective employer. He said: “The bill in reality has not been that much of a surprise for those who have followed the endless consultation over the past four years.

“However the proposals addressing positive action, gender pay reporting and hypothetical equal pay comparators are likely to cause more concern and risk for businesses in what are already difficult times.”

For more information about Higgs’ employment department contact Tim Jones on 01384 342100.

Higgs & Sons operates from three locations; Brierley Hill, Stourbridge and Kingswinford. The firm is one of the largest in the Black Country.

Further information on this release contact Hazel Crawford-Upton on 01902 714957 or email hazel@connect-group.com.

HARD WORK PAVES WAY TO SPECIAL AWARD

A sales manager from Swindon has been given an exclusive award after achieving record levels of customer satisfaction.

Howard Dowler from Mann Egerton Volkswagen in Swindon was presented with the regional 2008 Sales Excellence award at a recent ceremony.

Positive feedback from customers and excellent mystery shopping scores helped Howard to win the award on behalf of the Mann Egerton Volkswagen sales team.

For winning the award he received a trophy, certificate and a short holiday to Cyprus.

Howard said: “I’m thrilled to have won this award again, but couldn’t have done it without the hard work from all members of the sales team.

“The team’s ethic is to make sure every customer is given the correct information to enable them to make an informed purchase.”

Jon Owens, brand manager at Mann Egerton, said: “Howard thoroughly deserves this acknowledgment as he has strived to deliver total customer satisfaction.

“His positive attitude has inspired the team and is demonstrated with this award.”

Howard will now be looking to continue the teams’ success in 2009.

If you are interested in this story please contact Richard Knowles on 01902 714 957 or email richard@connect-group.com

CORKILLS GIVES DISABLED MOTORISTS A BOOST

A Wigan car retailer is holding a special event to highlight a scheme which enables disabled drivers to use their government-funded mobility allowance to obtain a new car.

The Motability event – taking place at the Corkills Volkswagen in Wallgate on June 1st and 2nd – is aimed at promoting a better understanding of how people can benefit from the scheme.

One Motability customer who has been taking advantage of the Motability for over nine years is 68-year-old Arnold Stirzaker, from Chorley, who has just picked up his third Volkswagen Polo from Corkills.

Mr Stirzaker suffers from Parkinsons and has difficulty moving. “Motability has helped my wife Patricia and I keep our independence. If it wasn’t for the car we would have to rely on our children to take us shopping and visiting friends.

“The service at Corkills is always excellent; they make really helpful suggestions, such as by choosing a three door instead of a five and getting a slightly bigger engine to make driving easier.

“I’d recommend everyone who is eligible for the Motability scheme to go along to the event and see how it can benefit them.”

Anyone in receipt of the Higher Rate Mobility Component of Disability Living Allowance (DLA) or the War Pensioners Mobility Supplement is eligible for Motability.

Corkills’ brand manager Carl Hazelton added: “Motability is a great way for people with a disability to be mobile and have the freedom to travel.

“Corkills has been running Motability events for five years and has expertly trained staffs who are able to offer advice on what cars are most suitable and any adjustments that need to be made.”

A Motability specialist will be at the event to offer advice on how people can use the scheme. There is no need to book.

If you are interested in this story please contact Richard Knowles on 01902 714 957 or email richard@connect-group.com

TOP TECHNICIAN REACHES NEW HEIGHTS

An Exeter car technician is celebrating reaching the top of his profession after qualifying from a six-year national programme.

Mike Butler (38) recently gained his ‘master technician’ status after undergoing six years of intensive on-the-job training and assessments.

He joined Mann Egerton Volkswagen 15 years ago shortly after graduating from his apprenticeship, and has worked his way through Volkswagen Academy’s training programmes to reach his current level

Now one of the UK’s top Volkswagen technicians, he will pass on his experience to the Marsh Barton site’s apprentice technicians.

He said: “I am over the moon to I have reached the top of my profession and it’s extremely rewarding to know I can now pass on my knowledge and experience to the next generation of technicians.

“I’m very grateful to Mann Egerton Volkswagen for believing in me and for investing in my training.”

Mann Egerton Volkswagen’s after sales manager, Trevor Jackson, said: “Mike is thoroughly professional in his job and this qualification is reward for his efforts.

“The apprentices are lucky to have a technician of his calibre teaching them.”

It costs nearly £40,000 to train an apprentice through to technician status and a further £100,000 for a technician to reach the master technician level.

If you are interested in this story please contact Richard Knowles on 01902 714 957 or email richard@connect-group.com

BTCC Personalities in Strawberry Drive

Four of the top BTCC drivers are lending their support to HiQ’s record attempt to create the world’s largest Strawberry Tea supporting Breast Cancer Care.

Up to 30,000 sweet toothed people are expected to help break a world record when they take part in the day of strawberry eating at the HiQ British Touring Car Championship at Oulton Park on 31 May.

Drivers James Thompson, Jason Plato, Fabrizio Giovanardi and Matt Neal will be joining race-goers in helping to grow funds for the national charity by eating a punnet of strawberries.

HiQ, official sponsors of the motor racing series, are trying to raise as much money as possible for Breast Cancer Care and have come up with the idea of creating the biggest ‘strawberry tea’ event ever seen.

So it will be a case of strawberry fields forever at the Cheshire race circuit when thousands of pieces of fruit are brought in for people to buy – with a splash of cream.

Visit http://www.hiqonline.co.uk/btcc/news/mouthwateringCharityBonanza/.

USED CAR SALES BOOM FOR STOCKPORT RETAILER

A Stockport car retailer is bucking the current economic trend after announcing a rise in sales for the first three months of 2009.

Smith Knight Fay Volkswagen has seen approved used car sales increase by 33% compared to the same period in 2008.

Shaun Massey, sales manager at Smith Knight Fay, said: “We are delighted to have seen such an increase in business during this challenging time.

“Competitive prices, a strong brand and fantastic residual value are the main reasons for the increase, something we are confident will continue this year.

“Overall the business is performing in excess of current targets, something we are confident will continue.”

In addition to the retailer’s successful start to the year, the Stockport Volkswagen showroom has also received praise for its improved customer service, which was monitored through mystery shopper reports and customer satisfaction surveys.

“We pride ourselves on delivering exceptional customer service,” continued Shaun. “Our aim is to understand customers’ needs so we can find the right vehicle to meet their needs.

“In addition we aim to give customers a range of vehicles strategically priced to suit all budgets.”

To view the latest customer satisfaction scores for Stockport Volkswagen go to Smith Knight Fay Stockport

If you are interested in this story please contact Richard Knowles on 01902 714 957 or email richard@connect-group.com

YORKSHIRE RETAILERS URGE MOTORISTS TO TAKE A PIT STOP

With the promise of hot and sunny summer, Yorkshire motorists are being urged to check their vehicles are in the best condition for holiday season motoring.

To make life easier for motorists, Volkswagen retailers in Leeds, Huddersfield and Harrogate have organised ‘Pit Stop’ events at their showrooms on Saturday 23rd May at their branches.

Each vehicle will be given a 35-point health check, examining vital areas including brakes, steering, tyre condition and lights along with fluid levels such as water, oil, brake, coolant and battery.

Leeds Volkswagen’s brand manager, Martin Sewell, said: “As a business it’s vital we address customer worries with practical and affordable solutions.

“The ‘Pit Stop’ event will give Leeds Volkswagen a chance to help drivers make the most of their motoring, particularly this summer, in the safest and most cost effective way.”

The check, which costs just £14.95, can be booked directly with the Elland Road service department and takes about an hour to complete. Refreshments will be provided for all drivers and passengers.

In conjunction with the ‘Pit Stop’ event, Leeds, Huddersfield and Harrogate Volkswagen are giving customers the chance to benefit from recession-beating offers including half-price MOTs and an air conditioning service including re-gas and deodorise for under £50.

Rob Scaife, brand manager at Huddersfield Volkswagen, added: “Running a car doesn’t have to be expensive but it’s up to us as retailers to help motorists stretch their budgets in every way we can.

“This is an ideal opportunity for customers old and new to learn about the cost-effective ways authorised Volkswagen retailers can help all motorists.”

To confirm your car’s place at the ‘Pit Stop’ event, call 0845 034 3382.

If you are interested in this story please contact Richard Knowles on 01902 714 957 or email richard@connect-group.com

AMTICO INTERNATIONAL SHOWS OFF ITS STYLE

When the time came for Leeds University to refurbish part of the flooring at its bustling city campus, they turned to inspirational flooring company Amtico International for a high quality solution.

Located in the heart of the vibrant city centre, Leeds University’s main campus is a mix of traditional architecture and contemporary buildings. With over 33,000 full time students, the university is one of the largest in the UK.

It was imperative that any new flooring was extremely durable to be able to withstand heavy and continual foot flow over a long period of time. But the product must also fit in with the tone of the buildings, being both appealing to students and reflecting the academic stature of the institution.

Kay Swithenbank, the interior designer at Leeds University, identified Amtico as a hard wearing and long lasting solution that could also be used to create striking looks.

“Amtico stands out and has an edge over its competitors because their products look so natural and not ‘plasticy’ like other ranges.

“Appearance retention and durability are also equally as important. Flooring at the university has to stand up to day-to-day wear caused by hundreds of people walking over it each day.

“We needed a product that could not only withstand this, but also still look good after some time.”

Working alongside Kay, Amtico International supplied and fitted a variety of products from their extensive collection to re-floor a large area of the campus.

A busy reception area was given an inviting, authentic and airy new look using Honed Limestone Natural from the Amtico Essential collection, whilst the stairs were brightened up with Fused Birch. To contrast with this light coloured wood, deep and sumptuous Rosewood was used in an adjacent café area to create a clearly marked out area that complemented the modern design of the surroundings.

A separate reception area was given a clean and contemporary facelift with Blonde Oak.

The final part of the project was flooring the new, tropical themed café Maia. Rosewood was again selected for this, for its warm, timeless look that added to the lush décor of the new space.

“We were absolutely thrilled with the results,” added Kay. “The new flooring looked fantastic and the service from Amtico was excellent.”

Amtico International has 40 years’ experience in designing, engineering and manufacturing some of the most innovative and resilient flooring products in the world. The company delivers flooring solutions to industry and business as well as domestic environments.

ENDS
Issued on behalf of Amtico International by Connect PR. For more information contact Sarah Allen on 01902 714957 or sarah@connect-group.com

Products used:
Honed Limestone Natural LH11
Rosewood W707
Fused Birch W750
AbyssBlonde Oak W746Abyss

MOTORING WEEKEND FOR VOLKSWAGEN CLASSICS

Suffolk’s Volkswagen enthusiasts club is launching a motoring festival for the very the first time thanks to generous support from its local Volkswagen retailer

The Suffolk Bugrs will host ‘Alive and V- Dubbin’ at Mid Suffolk Showground June 12th - 14th. The three day event is expected to attract hundreds of fans and owners of the iconic Volkswagen classics from around the country.

The Marriott Motor Group operates three sites in Ipswich, Stowmarket and Bury St Edmunds. Each retailer has each provided funding to hire the showground and will be judging the Best of Show category in the Show 'n' Shine competition on the Sunday.

Vehicle enthusiasts will have the opportunity to inspect the autojumble and trade stands and pick up those hard-to-find spare parts and collectible items. Children can take advantage of the skate ramp, climbing wall and outdoor games while entertained by a live band.

The family friendly motoring event is also aiming to raise money for East Anglia's Children Hospice by running a raffle with prizes that any Volkswagen enthusiast would delight in winning.

Tim Hargraves, brand manager of Wolsely Volkswagen said: “We’re delighted to be supporting such an action packed family event. It will be a great chance for us to meet people who share the same passion as us for the Volkswagen range.

“We’re especially looking forward to taking part in the judging. We expect there to be many lovingly restored cars so feel sure the competition will be tough.”

Wolsey Volkswagen will also be supplying a display of the latest Volkswagen models for visitors to compare and contrast how the cars have changed and developed over the years.

A beer tent and various food outlets will provide refreshments during the day. For those dedicated visitors camping is available throughout for the weekend.

Andrew and Naomi, from Suffolk Bugrs, said: “We are very grateful for the support of Wolsey Volkswagen. We are determined to make the event a success and have been working very hard to ensure everyone’s enjoyment.”

Alive and V- Dubbin takes place from Friday 12th to Sunday 14th June at Mid Suffolk Showground, Stonham Barns. Weekend camping and entry costs £15, day entry is £5 and under 16s can enter for free.

The Marriott Motor Group includes Northgate Volkswagen in Bury St Edmunds, Barnards Volkswagen in Stowmarket and Wolsey Volkswagen in Ipswich.

If you are interested in this story please contact Sue Foster on 01902 714957 or email suefoster@connect-group.com

SMALL STEPS MAKE ALL THE DIFFERENCE

Baxi, the UK heating and renewables specialist, has called upon schools nationwide to help celebrate the launch of the Baxi EnergyHub Junior website.

Coinciding with National Walk to School week beginning 18th-22nd May 2009, 30 pupils have received a Baxi ‘Small Steps’ walking pack containing a pedometer, a uni Power Tank Eco pen and a four-week personal record sheet, that pupils will use to record the amount of steps taken to and from school.

With CO2, obesity and air pollution high on the school agenda, the resources will engage children and help raise awareness among families on the simplest of ways to save energy and decrease their carbon footprint.

By taking part in the campaign, pupils will be included into a national prize draw to win a family trip to the Eden Project and one school will win £400 active sport vouchers. There is also a chance to win an Eco Media Player by logging on to www.baxienergyhub.co.uk and becoming an EnergyHub Junior.

The Baxi EnergyHub website is an informative online resource packed with impartial advice and information about energy conservation. There is also an additional section that has been created especially for children. Baxi EnergyHub Juniors, introduced by four characters, will include ideas on how to save energy and CO2 emissions, fun downloads, competitions and information to guide and educate the younger generation.

Geraldine Clegg, marketing communications manager for Baxi, explained: “The idea behind the Baxi EnergyHub junior website is to get children interested in saving energy for future generations. Walking to school can highlight a number of different ways that one-person taking small steps can make a difference.”

As a leader in heating technology, Baxi is at the forefront of the move towards using renewable energy, and has invested heavily in the development of reliable solutions. Baxi has the widest range of tried and tested renewable heating system solutions in the UK.

For further information on Baxi’s range of high efficiency boilers, visit www.baxi.co.uk or call 0844 871 1525.

ENDS

Released on behalf of Baxi by Connect PR. Further information: Sarah Allen or Lee Southen, telephone 01902 714957 or email sarah@connect-group.com or lee@connect-group.com

HiQ GETTING FRUITY WITH A MOUTHWATERING CHARITY BONANZA

Up to 30,000 sweet toothed people are expected to break a world record when they take part in a day of strawberry eating at the HiQ British Touring Car Championship at Oulton Park.

HiQ, official sponsors of the motor racing series, are trying to raise as much money as possible for Breast Cancer Care and have come up with the idea of creating the biggest ‘strawberry tea’ event ever seen.

So it will be a case of strawberry fields forever at the Cheshire race circuit on May 31 when thousands of pieces of fruit are brought in for people to buy – with a splash of cream.

With around 30,000 spectators expected to flock to the venue to watch the racing, it is hoped that more than £10,000 is raised for the charity.

HiQ’s marketing manager Geraldine McGovern urged as many people to get to Oulton Park to help the company in its bid to become the cream of the crop.

She said: “Breast Cancer Care inform us that this would be the biggest strawberry tea event that has ever been launched, and we believe it will be the world’s biggest.

“We will be ordering in thousands of pieces of fruit, so we want to hit the five figure mark for the charity as everyone purchases a bowl of strawberries and cream from us.”

The idea is an extension of the already successful Strawberry Tea fundraising initiative that is hugely popular for Breast Cancer Care.

Breast Cancer Care’s Head of Community Fundraising, Alec Raven, said: “A Strawberry Tea can be whatever you want it to be – a picnic, afternoon tea, a cake sale or your work tea-break with a strawberry twist. HiQ have taken the idea to a whole new level and we are so grateful with their efforts for Oulton Park.

“What’s important is that it’s a chance for people to have fun and raise money to help people affected by breast cancer. This objective will certainly be achieved at Oulton Park and we hope that everyone has a sweet tooth and joins us for a tasty day of fun.”

For more information about HiQ’s strawberry tea initiative please click on www.hiqonline.co.uk

ENDS

Picture caption: BTCC drivers (l-r) James Thompson, Jason Plato. Fabrizio Giovanardi and Matt Neal help grow funds for HiQ’s largest Strawberry Tea for Breast Cancer Care

For more information please contact Ben Smallman on 01902 714957 or email ben@connect-group.com

LOOK AFTER YOUR DIGITAL HYGIENE

As the wind blows in from Mexico and we wash our hands for the 100th time in a day, it could be said we are all now taking our personal hygiene much more seriously.

However for one Midlands-based digital marketing specialist, it’s the region’s businesses that should be thrusting their digital hygiene to the top of the agenda.

Mexican American Jose Espinosa is Connect Group’s Director of Digital Marketing. He’s been with the 120-strong marcomms specialist for the last two years and before this he’s spent the last 20 years actively contributing his digital marketing expertise to blue chip companies such as Ford Motor Company, National Semiconductor, Motorola and Sun Microsystems.

One myth that Jose is keen to dispel to businesses is that their only web presence is via their own company website. Utter rubbish says Jose. “Let’s face it. Digital marketing is now so much more than just having a website. Customers now expect to find the majority of information on a product or service online.”

According to Jose, what businesses need to realise is that above and beyond their own company’s website, it’s every other website globally that users visit either before or after the corporate site that people need to be keeping updated with the very latest and accurate information.

“It takes more than just SEO to shift your audience’s mindset,” says Jose. “You have to put your message in front of them at every point in the digital journey. This will include targeting social and crowd-sourced networks and ensuring the brand is heard and seen.
“Developing a sustainable audience is highly dependent on creating a conversation. Word of mouth is powerful – and can be done just as effectively online. My advice to businesses is don’t just tell your visitors how great your museums are; let them tell each other how great they are.”

Jose says that websites should not just be an information source. “Websites should be developed and managed with one thing in mind – conversions. Our job as digital specialists is to focus on converting visitors to your website into customers by ensuring that users are “sign posted” to the next logical step – be that making a purchase, signing up for a newsletter or downloading a brochure.”One important point is to create a post site visit communication strategy, which is a must for repeat visitors. Jose says: “Leverage what you know about your visitors to communicate to them with relevant information. Track users’ clickstream/preferences to send them targeted information – one newsletter does NOT fit all and you should create content for specific users to achieve the best results and return on investment.”

If businesses start talking to the digital world outside their own website, the opportunities are endless.

Since joining the Connect Group, Jose has been instrumental in setting up and managing the group’s digital marketing offering for clients including Jaguar Land Rover, Sustain, Triton and Tarmac. He enjoys technology in all its forms, but holds a special love for gadgets of all kinds and “futuristic” technology from the 1950s such as bubble televisions and valve amplifiers.

AMTICO'S NEW BROCHURE IS DESIGNED TO INSPIRE

Amtico International has launched a brand new brochure to showcase their most inspirational flooring collection to date.

Of interest to home owners looking to make a unique style statement, Designed to Inspire has a fresh look and feel that fires up the imagination with every page that is turned.

Within the collection, a wide range of styles, textures and colours are available to choose from. Products are divided into three categories – woods, stones and abstract – to perfectly capture the distinctive and desirable qualities of Amtico flooring ...

If you are interested in this story, please contact Lee Southen on 01902 714957 or email lee@connect-group.com

CHILDREN SECURE THE ART OF HANDWRITING

School children across the Midlands are creating their pen designs for the future.

Watch this space as we announce the winning individuals from three different age categories to win prizes such as a family trip to Cadbury World, a Back to School stationery pack and certificates to proudly display on their bedroom walls.

CONNECT PR IS WRITE ON TARGET

After courageous and sometimes astonishing battles, the first ever Connect PR darts league has reached the semi-final stage.

In a nerve-wracking finish to the group games ‘The Bear’ overcame ‘All The Way’ 2-1 to clinch the final semi-final place.

Sponsorships are all confirmed as final preparations are made for Friday's match. Footage will be available on YouTube.

The semi-final line-up is as follows:
Friday 15th May
4pm - Biggy Smalls v Simply the Jest

Tuesday 26th May
1pm – Thal Weapon v The Bear

Wednesday 27th May
3pm – THE FINAL

ILLUSTRATION STUDENTS THINK HAPPY WITH POSCA

In these times of ever increasing doom and gloom with the threat of swine flu sweeping the nation and financial worries at the forefront of many people’s thoughts, it’s important to try and find small glimmers of joy.

This is exactly what illustration students from the Birmingham Institute of Art and Design are doing through a competition set-up to design a piece of “happy” artwork.

Mitsubishi Pencil Co., owners of the uni-ball brand have challenged 50 handpicked students from the University to create an inspirational piece of artwork based on the theme of happiness. The Worcester based company has provided students with over 500 POSCA marker pens for them to get creative with ...

If you are interested in this story, please contact Lee Southen on 01902 714957 or email lee@connect-group.com

NEW MANAGEMENT TEAM BOOSTS VOLKSWAGEN

A new management team at a Middlesbrough car retailer has made an instant impact, after early 2009 customer satisfaction figures were published.


Lookers Volkswagen appointed new brand, sales and business centre managers in December 2008 to mark a new era for the Newport Road site.

In a successful start to the year, the showroom received praise for its improved customer service, which was monitored through mystery shopper reports and customer satisfaction surveys.

If you are interested in this story, contact Richard Knowles on 01902 714957 or email richard@connect-group.com

CHARITY CAR WASH SUPPORTS WAR HERO

Dovercourt Volkswagen is inviting Battersea drivers to take part in its charity car wash on Saturday 30th May in support of war hero, Johnson Beharry VC.

The York road retailer is gearing up for a soap studded day as it aims to wash dozens of cars in return for motorist’s kind donations. Money raised will go to Great Ormond Street Children’s Hospital, Headway and Combat Stress.

Lance Corporal Beharry, who was awarded the Victoria Cross for twice saving the lives of soldiers under enemy attack in Iraq, will be washing cars alongside his army colleagues and the valeting team at Dovercourt.

Motorists are recommended to contact the Volkswagen retailer on York Road, London on 020 7924 5544 to book a car washing slot.

If you are interested in this story, contact Sue Foster on 01902 714957 or email suefoster@connect-group.com.

CHAMPAGNE MOMENTS ARE BACK!!

They are bubbly, they are full of fizz, and they are back!

After a phenomenal uptake to HiQ’s champagne moment awards in 2008, the sponsors of the British Touring Car Championship are proud to bring back the bubbly for the rest of the 2009 season – starting at Donington Park on May 17.

Following each race weekend last year, thousands of spectators logged onto HiQ’s official website, http://www.hiqonline.co.uk/ to vote for their star performer from the weekend’s action.

And now they will get the chance to do the same again, once the action has concluded at Donington Park.

CITY ACCOUNTANTS SHORTLISTED FOR TOP AWARD

One of Wolverhampton's leading accountancy firms is celebrating after being nominated for a top award.

Chartered accountancy practice, Lancaster & Co incorporating Haskins & Co, has been short listed for the 2009 West Midlands Chartered Accountancy Firm of the Year award. Run by the Institute of Chartered Accountants, the award is in the category of practices of up to five partners.

If you are interested in this story contact Hazel on 01902 714957 or hazel@connect-group.com

VILLAGE CARNIVAL IS SET TO BLOW YOU AWAY

A charity balloon race sponsored by Redditch Volkswagen is the latest exciting event planned for this year’s Astwood Bank Carnival in Redditch.

Hundreds of helium filled balloons will soar into the sky as they are released from a launch pad at the action packed carnival being held on Saturday May 16th.

The owner of the balloon which travels the furthest will receive £250 of vouchers and proceeds from the race, funded by the Volkswagen retailer on Washford Drive will go towards the carnival’s Charity Fund which supports local charities and community projects.

Members of the public are being asked to report any balloon findings. The person who finds the winning balloon will receive a gift voucher for their efforts.

If you would like to support the balloon race or require any further details please contact Sue Foster on 01902 714957 or email suefoster@connect-group.com

BAXI TO EDUCATE THE ENERGY CONSCIOUS

Leading UK boiler manufacturer Baxi is launching Baxi EnergyHub, an informative online resource packed with impartial advice and information about energy conservation for householders.

Energy conscious visitors to Baxi EnergyHub can find out how they can lower household heating bills and reduce their carbon footprints.

Sections include:

Tips on saving energy
Energy efficiency questions and answers
How to obtain energy saving grants
HIPS information
Products that meet environmental standards

Please visit http://www.baxienergyhub.com/ for more information

If you are interested in this story please contact Sarah either by email: sarah@connect-group.com or phone: 01902 714957

CHILDREN’S HOSPICE TO BENEFIT FROM TRIATHLON MAN

A Grimsby charity is set to benefit when a North Somercotes man puts his body on the line to complete a gruelling triathlon next month.

Gary Martin, an after sales manager from F Cross Volkswagen, is aiming to raise hundreds of pounds for Grimsby’s St Andrew’s Children’s Hospice by completing the Woodhall Spa Triathlon on 10th May.

For images and further details email richard@connect-group.com or call 01902 714 917

ARMED FORCES TO WRITE IN THE LINE OF FIRE

The British Armed Forces are being encouraged to reveal a loving, sensitive side to their rugged, brave exteriors.

Mitsubishi Pencil Co., owners of the uni-ball brand are asking our brave boys and girls, currently serving in Afghanistan and other parts of the world, to take up the challenge of posting hand-written love letters back home.

The company is attempting to resurrect the heart-warming tradition amongst troops by offering every soldier based at military bases throughout the UK an open invitation to apply for a free Power Tank pen.

For those about to embark on a tour of duty, Power Tank is the ideal writing instrument for use in the most unpredictable of environments and features uni Super Ink, a unique pigment ink with outstanding levels of protection.

Stuart Barker, Marketing Manager at Mitsubishi Pencil Co. said: “Our Power Tank can write clearly upside down, in freezing temperatures and on wet paper without blurring. Featuring a pressurised refill, which allows it to write in extreme conditions, it will be perfect for soldiers to take with them. We also want to encourage them to write a letter home to their families, as it can make such a huge difference to morale.”

A recent Power Tank survey revealed that only 30% of people write letters to friends and family, while people who received letters instead of emails felt far more uplifted and appreciative as a result. Stuart added: “We want to support our troops while they are on their tours of duty. It’s a long time to be away from home in tough conditions. Our research suggests that writing a letter is a far more rewarding experience, so we hope they put their Power Tank pens to good use.”

There are 1,000 Power Tank pens up for grabs. Any soldier wanting to apply for one should send an email to letters@connect-group.com with the name and address of their military base.

To find out more about Mitsubishi Pencil Co. visit www.uniball.co.uk

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com