AMTICO SET TO INSPIRE ON THE GRANDEST STAGE OF THEM ALL

GRAND DESIGNS LIVE 2010, NEC, BIRMINGHAM
STAND L128

A world of inspiration and creativity awaits those who visit Amtico International at this year’s Grand Designs Live.

Discover a range of stunning flooring designs that have been developed with the latest trends in mind. Whether you want to achieve that sophisticated reclaimed feel with Shabby Chic or a cool contemporary look with Neutral Classics, whatever your aspiration there will be plenty of style suggestions on offer.

Totem poles and dedicated funky tiered design blocks will give the stand a jaw dropping appearance with the complete Amtico range on display including new collections for this year – Metals, Mica Mix and Travertine – as well as different design formats. The beautifully simple, yet stylish Spacia will also have a presence on stand in addition to flooring laid in a selection of woods, stones and abstracts will demonstrate the different facets of the pioneering flooring firm.

Amtico will also reveal Esign; a new room visualiser that will help you choose the perfect Amtico floor for any of your room settings. Available on amtico.com, customers can choose from Amtico’s wide product portfolio and display them in a number of living spaces including the kitchen, bedroom and bathroom. A number of different design formats can also be chosen.

Sian Lewis, UK marketing manager for Amtico International, said: “By showcasing a range of exciting new trends and ideas we hope to fire the imagination of visitors looking to create a truly unique style statement in their home. By browsing through our selection of styles, textures and designs we hope to feed visitors with inspiration that will turn their creative thoughts into reality.”

Exclusively available at Grand Design Live, all Amtico products from the Wood, Stone and Abstract collections will be discounted at £10 per square metre. A promotional voucher will be distributed at the show, which can then be redeemed through Amtico’s network of Flooring Specialists from the 11th October to the 11th January 2011.

For further information visit www.amtico.com.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.

AMTICO FLOORS FITTERS WITH NEW TRAINING COURSE

Amtico International has launched a new training course to maintain the high standards of installation delivered to its customer base.

The one day Spacia Contour course welcomes flooring specialists from across the UK who want to learn more about this exclusive product range. Installed using Amtico International EasyGrout, the new ready mixed grouting solution, Spacia Contour delivers a genuine tiled effect that provides the perfect alternative to traditional ceramic tiles, but with the added durability of vinyl.

Priced at £95 per person and based at Amtico International’s UK and European Sales office in Solihull, the course will show floor fitters how to install Spacia Contour efficiently, to a high standard and with confidence.

In addition to the Spacia Contour course, the Amtico training centre provides a three day Floor Installation course covering skills, new tools and up to date techniques in the installation of Amtico International products. With ten fitting bays and two demonstration areas, the course covers all aspects of installation including sub-floor identification and preparation, levelling compounds, adhesive selection and hands on installation including designs and layouts.

Sian Lewis, marketing manager for Amtico International, said: “These courses have been designed as part of our ongoing commitment and investment to support the flooring industry as a whole. We hope that those trained will deliver the necessary skills that are needed to meet the high standards of installation.”

For more information about course dates, availability or to book your place, please call the Amtico International training centre on 0121 745 0821.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.

NEW COLLECTIONS FROM AMTICO INSPIRE CREATIVITY

Creativity doesn't grind to a halt just because economic times have changed, a fact proven by three exciting new collections which have sprung forth from the Amtico Design Team this season.

Through the introduction of Metal, Mica Mix and Travertine, Amtico are inspiring creativity by responding to and anticipating design trends.

Channelling the polished elegance of the eighties, Amtico Metals sound a defiant ‘look at me’ note in the new decade. Six subtle shades and a fantastic rippled beaten texture add up to understated opulence – gleam not glitz, bright but not brash – and creates the perfect starting point for the new ‘haute glamour’. The modern twist comes when you confine this glamour within structured lines, like skinny planks, grids and key squares.

As interest in ‘authentic’ design continues to grow, Amtico introduces a range of four cream and earth tones with a scattering of mica that feels absolutely right for large scale, simple spaces. Clean but practical, Amtico Mica Mix adds sparkle to everyday durability.

Travertine has been a high trend in modern architecture since it was invented in the early 20th century and satisfies our thirst for using timeless geological materials as a contrast to contemporary interiors. Amtico Travertine has the tumbled appearance of the actual stone without the porous instability of the real thing, and its pale and interesting finish works everywhere from grand entrance halls to small bathrooms.

Sian Lewis, marketing manager at Amtico International, said: “These new product launches underline our ongoing work to bring customers the latest design trends to meet their needs. Once again, we highlight the innovation and unique style that the Amtico International brand is renowned for by bringing Metals, Mica Mix and Travertine to market.”


For more information about these ranges visit www.amtico.com.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.

CLEANING UP WITH AMTICO INTERNATIONAL

Customers will now take greater pride in their flooring thanks to a new and improved range of FloorCare products launched by Amtico International.

Using a specially formulated cleaning chemical, neatly bottled to tackle spills and stains, the range has already proven to be a popular choice for many customers wanting to easily maintain the appearance of their Amtico floor.

The introduction of a new anti-bacterial FloorCare maintainer with a fresh citrus aroma sits nicely within a new FloorCare Starter Kit, which also contains protective felt pads, a non abrasive nylon pad and a FloorCare spillage remover. Tested against a range of bacterial stains, the Amtico International FloorCare maintainer achieves a kill rate of at least 99.9%.

Sian Lewis, marketing manager at Amtico International, said: “As part of our continuous development policy, we always ensure customers have access to the most advanced products available. The introduction of our new anti-bacterial floor cleaning products are a fine example of this and keep us firmly at the forefront of the flooring industry.”

For more information about these ranges visit www.amtico.com.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.

AMTICO SET TO INSPIRE ON THE GRANDEST STAGE OF THEM ALL

A world of inspiration and creativity awaits those who visit Amtico International at this year’s Grand Designs Live.

Discover three different trends on design tables that reveal different looks for your home. Achieve that sophisticated reclaimed feel with Shabby Chic by teaming boutique style furnishing with vintage fabrics and soft shades. You may prefer to create a cool contemporary look with Neutral Classics by combining a distinct mix of minimal white surfaces; the ideal neutral backdrop to a versatile palette of fabrics and furnishings. Or if you prefer a touch of Elegant Glamour why not combine the subtle tones of gold and bronze to modernise and enhance the polished interiors of dark wood. Whatever your aspiration there will plenty of style suggestions on offer.

Totem poles and dedicated funky tiered design blocks will give the stand a jaw dropping appearance with the complete Amtico range on display including new collections for this year – Metals, Mica Mix and Travertine – as well as different design formats. The beautifully simple, yet stylish Spacia will also have a presence on stand in addition to flooring laid in a selection of woods, stones and abstracts will demonstrate the different facets of the pioneering flooring firm.

Amtico will also reveal Esign; a new room visualiser that will help you choose the perfect Amtico floor for any of your room settings. Available on amtico.com, customers can choose from Amtico’s wide product portfolio and display them in a number of living spaces including the kitchen, bedroom and bathroom. A number of different design formats can also be chosen.

Sian Lewis, UK marketing manager for Amtico International, said: “By showcasing a range of exciting new trends and ideas we hope to fire the imagination of visitors looking to create a truly unique style statement in their home. By browsing through our selection of styles, textures and designs we hope to feed visitors with inspiration that will turn their creative thoughts into reality.”

Exclusively available at Grand Design Live, all Amtico products from the Wood, Stone and Abstract collections will be discounted at £10 per square metre. A promotional voucher will be distributed at the show, which can then be redeemed through Amtico’s network of Flooring Specialists from the 10th May to the 9th August 2010.

For further information visit www.amtico.com.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.

AMTICO EASYGROUT SEALS A FLOORING STATEMENT

Amtico International has taken further steps in creating a more natural and authentic finish to its stone collections with the advent of EasyGrout.

The new grouting solution delivers a genuine tiled effect to vinyl, which is both appealing and practical.

The ready mixed mortar like consistency is suitable for use with the Amtico, Spacia and Spacia Contour stone effect ranges.

This range of flooring provides the perfect replica of a natural stone tile when fitted in conjunction with EasyGrout. It retains its durable and practical finish with the addition of anti-mould and water resistant properties.

Sian Lewis, UK Marketing Manager for Amtico International, said: “EasyGrout is a welcomed addition to our range providing a realistic finish. It is simple to use and has a ten minute working time.

”The grout is available in three tones, natural, stone and chalk which each complement Amtico’s stone collections.”

To find out more about EasyGrout visit www.amtico.com

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Note to editors:

The approximate coverage using 5mm tile spacers:

12"x 12" (305mm x 305mm) tiles – 5 - 7.5 sq mtrs per litre
16"x 16" (405mm x 405mm) tiles – 5 - 7.5 sq mtrs per litre (Spacia Contour only)
18"x 18" (457mm x 457mm) tiles – 7.5 - 10 sq mtrs per litre

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email

lee@connect-group.com

AMTICO INTERNATIONAL'S 2009 100 CLUB ENDS ON A HIGH

Amtico International’s 100 Club incentive scheme has finished in style with a trip to Barcelona for its best performing retailers.

The weekend trip to the Catalan region gave the premium flooring firm an opportunity to reward the top flooring specialists who achieved the highest sales figures during the period April 2008 to April 2009.

Staying at the Hotel Catalonia Ramblas, winners were treated to a traditional Catalan dinner, an excursion to Montserrat and a fresh seafood feast at the most avant-garde restaurant in town – the Torre de Alamatar. Free time was also made available for sightseeing and shopping.

Sian Lewis, UK marketing manager at Amtico International, said: “The 100 Club has given flooring specialists an incentive to perform. The trip provided plenty of time to network in a relaxed and friendly environment that has provided us with some excellent discussion points to develop and move the business forward.”

Cameron Fitzhenry at the Wood Floor & Carpet Shop, said: “It was great to meet up with the other retailers and discuss similar issues in light of today's current climate. We look forward to being a part of any future schemes and forums with Amtico.”

For further information about Amtico International visit

www.amtico.com

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Photo caption: Cheryl and Richard Shuttleworth from Carpet Creations alongside Joanna and Denver Thornton from Diamond Flooring

Issued on behalf of Amtico International by Connect PRFor further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com

AMTICO WEAVES A LITTLE MAGIC

Amtico International has fused together complex metallics and contrasting hard and soft materials to create Fiber; a smooth flooring tile that encapsulates real woven fabric.

Two years in the making, this innovative new addition to the Amtico collection gives the appearance of a textile, but with a soft, clean finish and the easy maintenance you can expect from Amtico.

Available in four colourways, Fiber's two tone threads create natural variation and movement to give any room setting a burnished gleam and feeling of structured softness.

The choice of Fiber Gold (a bronze lowlight that says glamour not glitz), Fiber Carbon (a charcoal twist that features bronze and chocolate tones), Fiber Mercury (a soft mixture of warm silver and pale bronze) and Fiber Bronze (a strong and vibrant coppery twist) lets home owners create a comfortable, yet elegant look.

Sian Lewis, UK Marketing Manager for Amtico International, said: “Fiber perfectly reflects the trend towards soft textiles with woven fabrics. Great for use in large open living spaces, the way the light dips in and out of the weave is clearly showcased when laid with metallic feature stripping and tessellated in simple squares.”

To find out more visit www.amtico.com

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Note to editors:

Fiber is available in standard sizes 457mm x 457mm (18”x18”) only.

A smooth finish with a tough urethane coating, Fiber must be installed tessellated (quarter turned) and installed with feature stripping.

Price guide: premium (£80 per square metre inc. VAT).

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com

COMPOSITE

Inspired by the trend for simple, clean and minimal spaces, Amtico International's Composite is created from a mix of small fragments to give the natural appearance of ceramic tile.

Select from the fresh tones of Calcium, pale grey Pumice and dark grey Flint, for a simple, stylish backdrop.

Check out http://www.amtico.com/ for more information.

BACK TO BLACK

Bold black flooring is the ultimate in stylish flooring statements.

Amtico International’s Back to Black collection adds subtle aubergine, olive and chocolate tones to black floors for an extremely distinctive, contemporary look. Team with chandeliers, boudoir mirrors and damask wallpaper for an environment with real opulence.

Check out www.amtico.com for more information.

AMTICO'S NEW BROCHURE IS DESIGNED TO INSPIRE

Amtico International has launched a brand new brochure to showcase their most inspirational flooring collection to date.

Of interest to home owners looking to make a unique style statement, Designed to Inspire has a fresh look and feel that fires up the imagination with every page that is turned.

Within the collection, a wide range of styles, textures and colours are available to choose from. Products are divided into three categories – woods, stones and abstract – to perfectly capture the distinctive and desirable qualities of Amtico flooring ...

If you are interested in this story, please contact Lee Southen on 01902 714957 or email lee@connect-group.com