TOP MARKS FOR MITSUBISHI PENCIL CO.

Two new stationery products are set to take the classroom by storm as Mitsubishi Pencil Co. reveals its latest Back to School offering.

The pencil case is to be given more space as the magical uni-ball Fanthom arrives to replace the need for messy correction fluid and tape. Educated starlets young and old will be amazed by the Fanthom’s ability to easily erase text by using the pen’s cap to remove handwritten notes. Available in six different colours, the Fanthom is sold loose and in a variety of single, twin and triple pack formats.

uni-ball Signo Scents are another great addition to the pen pot. A collection of ten pens that smell fruity and sweet, they have fast become the talk of the playground as children collect them to write essays that stink and draw pictures that pong. Handwriting has never smelt so good thanks to the eye catching packaging, point of sale materials and a dedicated microsite that supports the range. Pens are sold individually and in packs of three or five.

Stuart Barker, marketing manager at Mitsubishi Pencil Co., said: "These new products expand our already extensive Back to School offering, which includes the ever-popular Jetstream and Signo ranges. With exceptional offers available in our Back to School / College promotion, retailers should take stock now to ensure their shelves are filled with today’s most sought after and innovative writing instruments.”

For further information on Mitsubishi Pencil Co. visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

NEW UNI-BALL FANTHOM LEAVES A MAGICAL MARK

Mistakes can easily be erased having put pen to paper thanks to an exciting new writing instrument launched by leading stationery brand uni-ball.

By using the cap on the Fanthom rollerball pen to rub out handwritten notes the need for messy correction fluid and tape has come to an end. A result that also gives more space in the pencil case and office desk drawer.

Available in six different colours, the Fanthom delivers a smooth medium line that bonds to the paper even when the original text has been erased.

Stuart Barker, marketing manager at uni-ball, said: “The uni-ball Fanthom produces truly magical results by making notes disappear before your very eyes. We have achieved this by creating a special ink that disappears at a constant temperature.

“The pen is the latest addition to our innovative portfolio and is sure to be a hit with the crossword enthusiast, teenagers and children who are looking for a stand-out item to include within their pencil case.”

Available from June, the Fanthom will be sold loose and in a variety of single, twin and triple pack formats. Two eye catching merchandisers are also available to suit all retailers; a FSDU which holds 96 packs and a 36 piece counter unit.

Prices start from £2.39. Please see our latest Back To School / College promotion to take advantage of the latest deals.

For further information on uni-ball visit www.uniball.co.uk, www.unisuperpens.co.uk or view their latest tweets on Twitter by following @uniball_uk.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com

A SHORT STORY SUMMER CHALLENGE

Award winning writer, Michelle Harrison is encouraging children to keep the art of handwriting alive this summer.

The winner of the 2009 Waterstone’s Children’s Book Prize has teamed up with leading stationery brand uni-ball to offer budding authors the chance to complete a short story that opens with a specially penned introduction:

I only found out by accident. Ever since, I’ve been on edge. Waiting. A bit like when there’s a sluggish day in the summer: grey, too warm, airless, and the only thing that will clear the atmosphere is a good storm.

Half of the problem is what I know, and the other half is how I know it. I wasn’t supposed to find out – because I shouldn’t have been there. Now I don’t know what to do or how to act. I’ve never been much good at pretending.

Whatever I do, I need to think fast. I can hear footsteps on the stairs and I’m pretty sure I know who it is. Do they know that I know? Something tells me I’m about to find out . . .

The competition, open to children under the age of 16, not only keeps them busy during the school summer holidays, but it also follows the National Curriculum to serve as preparation for the back to school period.

Stuart Barker, marketing manager at uni-ball, said: "As soon as we read Michelle's opening paragraph, we wanted to find out more. This competition provides children with a wonderful opportunity to finish the story and be credited alongside one of the country's brightest authors.

"To survive going back to school children need to exercise their minds during long periods of leave. We look forward to reading interpretations of Michelle's work and wish all the entrants the very best of luck."

Details on how to enter can be seen by visiting www.writeasummerstory.blogspot.com. The deadline for entries will be September 25 2009. Prizes up for grabs include a signed copy of Michelle’s book Thirteen Treasures, Waterstone’s vouchers up to the value of £150 and back to school stationery kits.

ENDS

Issued on behalf of Mitsubishi Pencil Co. by Connect PR

For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com.

CHILDREN SECURE THE ART OF HANDWRITING

School children across the Midlands are creating their pen designs for the future.

Watch this space as we announce the winning individuals from three different age categories to win prizes such as a family trip to Cadbury World, a Back to School stationery pack and certificates to proudly display on their bedroom walls.