Tuesday 19 May 2009


Up to 30,000 sweet toothed people are expected to break a world record when they take part in a day of strawberry eating at the HiQ British Touring Car Championship at Oulton Park.

HiQ, official sponsors of the motor racing series, are trying to raise as much money as possible for Breast Cancer Care and have come up with the idea of creating the biggest ‘strawberry tea’ event ever seen.

So it will be a case of strawberry fields forever at the Cheshire race circuit on May 31 when thousands of pieces of fruit are brought in for people to buy – with a splash of cream.

With around 30,000 spectators expected to flock to the venue to watch the racing, it is hoped that more than £10,000 is raised for the charity.

HiQ’s marketing manager Geraldine McGovern urged as many people to get to Oulton Park to help the company in its bid to become the cream of the crop.

She said: “Breast Cancer Care inform us that this would be the biggest strawberry tea event that has ever been launched, and we believe it will be the world’s biggest.

“We will be ordering in thousands of pieces of fruit, so we want to hit the five figure mark for the charity as everyone purchases a bowl of strawberries and cream from us.”

The idea is an extension of the already successful Strawberry Tea fundraising initiative that is hugely popular for Breast Cancer Care.

Breast Cancer Care’s Head of Community Fundraising, Alec Raven, said: “A Strawberry Tea can be whatever you want it to be – a picnic, afternoon tea, a cake sale or your work tea-break with a strawberry twist. HiQ have taken the idea to a whole new level and we are so grateful with their efforts for Oulton Park.

“What’s important is that it’s a chance for people to have fun and raise money to help people affected by breast cancer. This objective will certainly be achieved at Oulton Park and we hope that everyone has a sweet tooth and joins us for a tasty day of fun.”

For more information about HiQ’s strawberry tea initiative please click on

Picture caption: BTCC drivers (l-r) James Thompson, Jason Plato. Fabrizio Giovanardi and Matt Neal help grow funds for HiQ’s largest Strawberry Tea for Breast Cancer Care

For more information please contact Ben Smallman on 01902 714957 or email ben@connect-group.com

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