AMTICO SET TO INSPIRE ON THE GRANDEST STAGE OF THEM ALL

GRAND DESIGNS LIVE 2010, NEC, BIRMINGHAM
STAND L128

A world of inspiration and creativity awaits those who visit Amtico International at this year’s Grand Designs Live.

Discover a range of stunning flooring designs that have been developed with the latest trends in mind. Whether you want to achieve that sophisticated reclaimed feel with Shabby Chic or a cool contemporary look with Neutral Classics, whatever your aspiration there will be plenty of style suggestions on offer.

Totem poles and dedicated funky tiered design blocks will give the stand a jaw dropping appearance with the complete Amtico range on display including new collections for this year – Metals, Mica Mix and Travertine – as well as different design formats. The beautifully simple, yet stylish Spacia will also have a presence on stand in addition to flooring laid in a selection of woods, stones and abstracts will demonstrate the different facets of the pioneering flooring firm.

Amtico will also reveal Esign; a new room visualiser that will help you choose the perfect Amtico floor for any of your room settings. Available on amtico.com, customers can choose from Amtico’s wide product portfolio and display them in a number of living spaces including the kitchen, bedroom and bathroom. A number of different design formats can also be chosen.

Sian Lewis, UK marketing manager for Amtico International, said: “By showcasing a range of exciting new trends and ideas we hope to fire the imagination of visitors looking to create a truly unique style statement in their home. By browsing through our selection of styles, textures and designs we hope to feed visitors with inspiration that will turn their creative thoughts into reality.”

Exclusively available at Grand Design Live, all Amtico products from the Wood, Stone and Abstract collections will be discounted at £10 per square metre. A promotional voucher will be distributed at the show, which can then be redeemed through Amtico’s network of Flooring Specialists from the 11th October to the 11th January 2011.

For further information visit www.amtico.com.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.

SIZZLING SUMMER SALE FROM AMITCO INTERNATIONAL

Start your summer in style with the sensational Amtico International sale.

From shabby chic woods and dynamic slates to sophisticated travertines, the sale offers a style to suit every taste.

With 13 stunning flooring designs available from only £58m² (normal price 70m²), customers are urged to take advantage of this special promotion before the offer ends.

Sian Lewis, marketing manager for Amtico International, said: “Amtico International continues to be the driving force behind some of the world’s most inspirational flooring designs. Our flooring is developed with the latest design trends in mind and we aim to offer customers the best value, so make sure you don’t miss out on this limited time offer.”

The exclusive offer is available at participating Amtico Flooring Specialists from 1st July to 30th September 2010.

For further information visit www.amtico.com/summer or call 08703 50 40 72 to find your nearest participating Amtico Flooring Specialist.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.

NEW COLLECTIONS FROM AMTICO INSPIRE CREATIVITY

Creativity doesn't grind to a halt just because economic times have changed, a fact proven by three exciting new collections which have sprung forth from the Amtico Design Team this season.

Through the introduction of Metal, Mica Mix and Travertine, Amtico are inspiring creativity by responding to and anticipating design trends.

Channelling the polished elegance of the eighties, Amtico Metals sound a defiant ‘look at me’ note in the new decade. Six subtle shades and a fantastic rippled beaten texture add up to understated opulence – gleam not glitz, bright but not brash – and creates the perfect starting point for the new ‘haute glamour’. The modern twist comes when you confine this glamour within structured lines, like skinny planks, grids and key squares.

As interest in ‘authentic’ design continues to grow, Amtico introduces a range of four cream and earth tones with a scattering of mica that feels absolutely right for large scale, simple spaces. Clean but practical, Amtico Mica Mix adds sparkle to everyday durability.

Travertine has been a high trend in modern architecture since it was invented in the early 20th century and satisfies our thirst for using timeless geological materials as a contrast to contemporary interiors. Amtico Travertine has the tumbled appearance of the actual stone without the porous instability of the real thing, and its pale and interesting finish works everywhere from grand entrance halls to small bathrooms.

Sian Lewis, marketing manager at Amtico International, said: “These new product launches underline our ongoing work to bring customers the latest design trends to meet their needs. Once again, we highlight the innovation and unique style that the Amtico International brand is renowned for by bringing Metals, Mica Mix and Travertine to market.”


For more information about these ranges visit www.amtico.com.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.

CLEANING UP WITH AMTICO INTERNATIONAL

Customers will now take greater pride in their flooring thanks to a new and improved range of FloorCare products launched by Amtico International.

Using a specially formulated cleaning chemical, neatly bottled to tackle spills and stains, the range has already proven to be a popular choice for many customers wanting to easily maintain the appearance of their Amtico floor.

The introduction of a new anti-bacterial FloorCare maintainer with a fresh citrus aroma sits nicely within a new FloorCare Starter Kit, which also contains protective felt pads, a non abrasive nylon pad and a FloorCare spillage remover. Tested against a range of bacterial stains, the Amtico International FloorCare maintainer achieves a kill rate of at least 99.9%.

Sian Lewis, marketing manager at Amtico International, said: “As part of our continuous development policy, we always ensure customers have access to the most advanced products available. The introduction of our new anti-bacterial floor cleaning products are a fine example of this and keep us firmly at the forefront of the flooring industry.”

For more information about these ranges visit www.amtico.com.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.

AMTICO SET TO INSPIRE ON THE GRANDEST STAGE OF THEM ALL

A world of inspiration and creativity awaits those who visit Amtico International at this year’s Grand Designs Live.

Discover three different trends on design tables that reveal different looks for your home. Achieve that sophisticated reclaimed feel with Shabby Chic by teaming boutique style furnishing with vintage fabrics and soft shades. You may prefer to create a cool contemporary look with Neutral Classics by combining a distinct mix of minimal white surfaces; the ideal neutral backdrop to a versatile palette of fabrics and furnishings. Or if you prefer a touch of Elegant Glamour why not combine the subtle tones of gold and bronze to modernise and enhance the polished interiors of dark wood. Whatever your aspiration there will plenty of style suggestions on offer.

Totem poles and dedicated funky tiered design blocks will give the stand a jaw dropping appearance with the complete Amtico range on display including new collections for this year – Metals, Mica Mix and Travertine – as well as different design formats. The beautifully simple, yet stylish Spacia will also have a presence on stand in addition to flooring laid in a selection of woods, stones and abstracts will demonstrate the different facets of the pioneering flooring firm.

Amtico will also reveal Esign; a new room visualiser that will help you choose the perfect Amtico floor for any of your room settings. Available on amtico.com, customers can choose from Amtico’s wide product portfolio and display them in a number of living spaces including the kitchen, bedroom and bathroom. A number of different design formats can also be chosen.

Sian Lewis, UK marketing manager for Amtico International, said: “By showcasing a range of exciting new trends and ideas we hope to fire the imagination of visitors looking to create a truly unique style statement in their home. By browsing through our selection of styles, textures and designs we hope to feed visitors with inspiration that will turn their creative thoughts into reality.”

Exclusively available at Grand Design Live, all Amtico products from the Wood, Stone and Abstract collections will be discounted at £10 per square metre. A promotional voucher will be distributed at the show, which can then be redeemed through Amtico’s network of Flooring Specialists from the 10th May to the 9th August 2010.

For further information visit www.amtico.com.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.

NEW AMTICO WEBSITE REVITAILSES THE WORLD OF DESIGN

Amtico International, designer and manufacturer of some of the most innovative and resilient flooring products, is pleased to announce the launch of their new and revitalised website.

Designed to be informative, inspiring, and to give a helping hand when choosing the right product for any space – the Amtico International website has it all!

The new, easy to navigate online resource features three core areas:

Inspire me – ‘meet’ the Amtico designers who immerse themselves into a world of creativity to bring unique style statements for any environment, peruse through a stunning selection of sector specific photography and become inspired after observing the distinct quality of Amtico in our high profile case studies.

Show me products – with the improved, easy to use search criteria dedicated to find the ideal Amtico International product for the user, the extensive portfolio of ranges and styles caters for every partiality.

Inform me – from sample & brochure requests, where to buy Amtico, to maintenance and FAQ’s – Amtico International has it covered!

In addition, visitors can find out everything they need or ever wanted to know about Amtico International, including information on the company’s commitment to the environment, up-to-date news on new and innovative products and much, much more.

Sian Lewis, UK Marketing Manager is impressed with the look, feel and user friendliness of the new website, “We wanted to create an informative and concise website that included everything that a visitor would expect to see from us. We have achieved our goals without compromising on what we do best - design.

“Why not browse http://www.amtico.com/ today to begin your journey in seeking inspirational style.”

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Sarah Allen on 01902 714957 or email sarah@connect-group.com.

AMTICO INTERNATIONAL SHOWS OFF ITS STYLE

When the time came for Leeds University to refurbish part of the flooring at its bustling city campus, they turned to inspirational flooring company Amtico International for a high quality solution.

Located in the heart of the vibrant city centre, Leeds University’s main campus is a mix of traditional architecture and contemporary buildings. With over 33,000 full time students, the university is one of the largest in the UK.

It was imperative that any new flooring was extremely durable to be able to withstand heavy and continual foot flow over a long period of time. But the product must also fit in with the tone of the buildings, being both appealing to students and reflecting the academic stature of the institution.

Kay Swithenbank, the interior designer at Leeds University, identified Amtico as a hard wearing and long lasting solution that could also be used to create striking looks.

“Amtico stands out and has an edge over its competitors because their products look so natural and not ‘plasticy’ like other ranges.

“Appearance retention and durability are also equally as important. Flooring at the university has to stand up to day-to-day wear caused by hundreds of people walking over it each day.

“We needed a product that could not only withstand this, but also still look good after some time.”

Working alongside Kay, Amtico International supplied and fitted a variety of products from their extensive collection to re-floor a large area of the campus.

A busy reception area was given an inviting, authentic and airy new look using Honed Limestone Natural from the Amtico Essential collection, whilst the stairs were brightened up with Fused Birch. To contrast with this light coloured wood, deep and sumptuous Rosewood was used in an adjacent café area to create a clearly marked out area that complemented the modern design of the surroundings.

A separate reception area was given a clean and contemporary facelift with Blonde Oak.

The final part of the project was flooring the new, tropical themed café Maia. Rosewood was again selected for this, for its warm, timeless look that added to the lush décor of the new space.

“We were absolutely thrilled with the results,” added Kay. “The new flooring looked fantastic and the service from Amtico was excellent.”

Amtico International has 40 years’ experience in designing, engineering and manufacturing some of the most innovative and resilient flooring products in the world. The company delivers flooring solutions to industry and business as well as domestic environments.

ENDS
Issued on behalf of Amtico International by Connect PR. For more information contact Sarah Allen on 01902 714957 or sarah@connect-group.com

Products used:
Honed Limestone Natural LH11
Rosewood W707
Fused Birch W750
AbyssBlonde Oak W746Abyss