Tuesday 13 April 2010

Ex BTCC star gets in the fast lane with HiQ

A former British Touring Car Championship star has strapped himself in for a ride with the HiQ fast fit network, after agreeing to become a franchisee with the brand.

Jeff Allam - who used to star in Britain’s premier motor racing series in Vauxhalls and BMWs - is gearing up for a partnership with the official sponsors of the BTCC’s Team Championship.

Jeff has built a HiQ centre at his Allams of Dorking car dealership, thus becoming the first UK dealer to secure a partnership with HiQ, in a massive coup for the network.

The former star of the circuit said that HiQ’s two-year title sponsorship of the BTCC had played a part in his decision to team up with the network and had been impressed with all aspects of the brand.

Jeff said: “We are all absolutely delighted to be associated with HiQ. Our partnership will allow us to create additional work and increase turnover.

“We are really excited about the new, fresh direction that we are heading towards with HiQ.

“BTCC series director Alan Gow also spoke extremely highly of HiQ and recommended the network to me, after he forged some great relationships over the past two years.

“What’s more, I am an avid BTCC fan and have seen all the HiQ adverts, signage and branding, so I knew all about them.

“There is nothing worse than seeing fleet cars driving off our premises because we can’t carry out the work that we have diagnosed. We will now be able to do the repairs through our HiQ centre which is great news for us.”

HiQ’s regional franchise manager Mark Widdows said: “This is a massive coup for us. Businesses are looking to diversify and if they are only dealing with one brand, then they are limiting themselves.

“Becoming a HiQ franchisee allows them to open themselves up to a multitude of car brands, which allows them to expand their customer base and increase turnover.”

Allams of Dorking is a main dealer for Kia and an automotive retailer for Renault.

Allams’ operations manager Paul Dobson agreed: “We have been looking for ways to push the business forward and attract new customers in a professional way.

“HiQ is a national brand with a clean, quality image, with a fresh approach to the fast fit industry.

“We believe in their ‘fast fit you can be sure of’ promise and we can’t wait to drive new business.”

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