Friday 2 April 2010


It’s a good job it’s Easter for Connect PR…

…Time with the family, appetites with the eggs, and a chance to watch some mind-numbing festive TV might just be what we all need after another manic week!

Our headline news of the last seven days undoubtedly comes from Wembley Stadium, where our client Johnstone’s Paint enjoyed its most successful Johnstone’s Paint Trophy final in its four year history, starring Southampton and Carlisle United.

The attendance of 73,476 was the highest trophy final figure ever, and second biggest in the entire history of the Football League Trophy.

And in true Johnstone’s style, the colour just got brighter and brighter, both inside and outside the stadium.

Not only did the sunshine make its obligatory appearance for us, but the recently re-laid Wembley turf looked greener than ever, while Southampton’s record breaking army of fans created a sea of red and white to savour.

The match itself was as eye-catching as the Johnstone’s branding, with Southampton eventually beating Carlisle 4-1 in comprehensive style.

Our pre-match and half time PR initiatives worked a treat, and we are currently editing a comprehensive video of the memorable day, which will soon be able to view on

It was account executive Lizzie Furnell’s (pictured above) first Johnstone’s Paint Trophy final with Connect PR, and her fantastic work and achievements were replicated just two days later when she passed her driving test!

A good week all round from Little Buzy Lizzie, and well done again!

Staying on the theme of sport, the British Touring Car Championship begins in earnest on Sunday, where our client HiQ will again feature in the fast lane, at Thruxton race circuit in Hampshire.

HiQ has been title sponsors of the series for the last two years, but has now put its name to the Teams’ Championship sponsorship, which will help to raise the profile of the network yet further.

All the action will be on ITV4 on Sunday for most of the day, and we hope you can catch a glimpse in between the lamb and mint sauce!

Moving seamlessly onto another automotive client, Volkswagen Commercial Vehicles has been gearing up for some effective PR of its own.

A nationwide competition giveaway has been steered into a number of regional and national publications on behalf of the client, and the results are speaking for themselves.

Account execs Becki Oake and Zoe Guest have been extolling the virtues of a book by Conor Woodman, who featured in a four-part Channel 4 documentary sponsored by Volkswagen Commercial Vehicles.

His intrepid adventures have been captured in hardback for the first time, and with Volkswagen putting its name to it, we have been making sure that everyone is reading about it. Well done girls.

We could go on with a host of other projects for you, but will save them for a better time, when the Easter bunnies are back in their warrens!

Enjoy the break

Connect PR

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