Friday 9 April 2010


We’ve demolished the eggs, devoured the chocolates and put Easter to the back of our tummies this week.

Meanwhile, the PR initiatives have been at the front of our minds, as we worked hard to generate a number of positive results for our clients.

Without wishing to sound like a broken record, it’s been a busy week in the Chubb Buildings!

We’ve been casting our net out this week in the hope of a big catch – courtesy of an impending pitch with Go Fishing.

The bait is being prepared as we type and we hope it will prove to be alluring for all anglers’ favourite event. Watch this space!

Meanwhile, the Armed Forces have been capturing our attention and respect, through a couple of PR projects we are working on.

Firstly, a PR initiative for the HiQ fast fit network, called the HiQ Hero campaign, asked the general public a few questions about who their heroes are, as part of some research for a national radio launch at the end of the month.

Unsurprisingly, 90 per cent of people said that their heroes in life could be found in the shape of our brave boys. Stay tuned for some big headlines at the end of the month.

In a further boost for the forces, our PR project for Uni-ball is still reaping rewards, after we gave Power Tank pens out to servicemen and women who were about to embark on a tour of duty, in return for some handwritten letters.

The partnership proved so fruitful that Uni-ball is now on the brink of a contract with a major military organization. The power of PR!

The power of The Machine needs a mention as well! James Wade (PICTURED ABOVE) made it just one defeat in 6 Premier League darts games, as our client WD-40 received a shot in the arm from ‘The Machine’s’ prolific form.

He beat Mervyn King 8-4 last night (Thu 8th) and his performances continue to give WD-40 a perfect platform to engage with a captive audience.

Our legal client Higgs & Sons have been hitting the target too, namely the Express & Star and the Birmingham Mail.

Head of Higgs’ dispute resolution team Julia Lowe is holding a litigation lunch on April 20, which is already generating interest.

With Higgs’ employment department holding a training event the following day, the Black Country’s biggest law firm is keeping busy, and the regional press are qriting all about them.

With that, we’ll bid you a fond weekend and hope the sunshine lasts!

Have a good one

Connect PR

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