Friday 16 April 2010


The leaders’ election debate may have grabbed the headlines this week, but Connect PR is here to make some impressive announcements of its own.

Yes, it’s that time of the week again where we let you know what we’ve been up at The Chubb Buildings, so brace yourselves!

And unlike the Granada Studio audience, you’re allowed to clap when you read our results on healthcare support, automotive invention and community recognition!

Firstly, we helped Birmingham Children’s Hospital in its ongoing appeal to raise £2 million for a heart unit, courtesy of a range of uni-ball POSCA pens.

Working with our Worcester based client, we have given away the unique pens to assist the hospital’s week-long Family Art Festival at the Bullring, which began on Monday (see picture).
A number of giant, heart-themed canvases were used by a host of artists, before visitors were asked to colour them in with the pens.

The finished pieces will soon brighten up the corridors of Birmingham Children’s Hospital and we are chuffed to be associated with such a fantastic event.

From there, we delve into the automotive sector, where we’ve gained considerable column inches for Volkwagen’s new range of Transporter vans.

Movie fans may be mistaken in thinking the premiere of the film version of the 80’s TV series, The A Team, had come early as the famous black and red striped van took to the streets of Milton Keynes.

Mr T, Face, Hannibal and Murdoch might not have been inside the van, but it sure made for great publicity, alongside General Lee from the Dukes of Hazzard and the Starsky and Hutch red and white Gran Torino.

We conclude by reporting on some vital community work that we will be undertaking for another automotive client – the HiQ fast fit network.

The network’s national franchise conference takes place on Tuesday, where we will unveil our HiQ Local Hero Campaign.

With the help of an Olympic legend, we will urge people up and down Britain to get in touch with their nearest HiQ centre and nominate an unsung member of their community, who carries out a great deal of unrecognised selfless work.

In seven days time, we’ll tell you who we’re working with, and what he / she has to say about us all.

Even a cloud of volcanic ash won’t keep you away from next week’s update, surely?!

Have a great weekend everyone!

Connect PR

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