Yale Enters the Digital Age

Yale has increased its online presence with the launch of an extensive European-wide web site, the formation of a dedicated online resource for the Middle East, the creation of a brand new blog and entry into the world of Twitter.

Both the European web site and the Middle East resource have been designed to be easy to navigate whilst mirroring the style and attention to detail that goes into creating the company’s class leading materials handling equipment.

Along with product and company information, the site also features an online press office, which includes an opportunity to post industry questions to MD Frank Ulbricht, an RSS feed, aftersales support, used forklift truck information, links to dealers and information on Yale Financial Services.

Translated into seven languages, the site can be found at the following addresses:

- English: http://www.yale-forklifts.eu/
- French: http://www.yale-chariots.eu/
- German: http://www.yale-gabelstapler.eu/
- Spanish: http://www.yale-carretillas.eu/
- Italian: http://www.yale-carrelli.eu/
- Dutch: http://www.yale-vorkhefttrucks.eu/
- Russian: http://www.yale-forklifts.ru/

A second web resource, http://www.yale-me.com/ has also been established as a dedicated web site for Yale in the Middle East.

In addition to the web site, Yale has also launched a new blog with the aim of opening up more communications channels with its customers, dealers and the media.

As well as the latest press releases, http://forkliftsrus.blogspot.com/ will feature comments on industry topics, dealer news and competitions.

Speaking about the company’s digital developments, Richard Czepukojc, Yale Europe’s marketing communications executive, said: “We know that more and more people are using the web for research before making purchasing decisions and increasingly see it as a valuable resource.

“Our new web site is much easier to navigate and features much more information than the previous site.

“We are also very excited about our first blog. We will be featuring many different articles on forkliftsRus and are looking to use it as a two way communication channel. We are inviting people to comment on the articles we post, tell us their views and contribute if they have suitable articles they want us to publish.”

To mark the company’s new digital offering, Yale has also entered the world of Twitter and is inviting interested parties to follow them by searching for the company’s username Yale_Forklifts.

The first blog entries and tweets have already been added to http://forkliftsrus.blogspot.com/ with new posts planned every week.