Connect drives away with Goodyear Dunlop full service agency job

Following a wide-ranging review of all its agency partnerships, Goodyear Dunlop UK has appointed Connect Group as its UK and Ireland full service agency, responsible for its complete brand portfolio.

Connect, based in Wolverhampton, has handled the HiQ retail brand for the past 10 years. During this decade the agency has been responsible for the complete repositioning of the brand and the introduction of a new corporate identity currently being introduced across all 125 UK franchised stores.

Now, the tyre industry leader has decided to put all of its marketing communications within one agency, giving Connect its Goodyear and Dunlop brand portfolio to manage.

Commenting on the appointment Mark Dilks, Goodyear Dunlop’s Group Marketing Manager, said: “Connect has a clear understanding of the markets we operate in and has proven strategic capabilities across its wide portfolio of clients.

“The agency’s comprehensive full service offering will ensure we achieve all of our marketing communications objectives going forward and by bringing all of our marketing services into one agency, we will be able to achieve considerable cost savings and have one principal point of contact.”

Rob Hampton, Connect Group’s MD said: “We have a long and proud association of working with Goodyear Dunlop through our work on the HiQ brand.

“Our mission is to offer our clients a comprehensive business solution combining the expertise within the group, bringing together creative design, digital services and direct marketing. It is this approach that sets our business apart and offers clients such as Goodyear Dunlop the results-driven service they need in this difficult, but recovering climate.”

Connect’s clients include Tarmac, Bentley Motors, Sealine, Calor, Volkswagen UK, Costa, Jim Lawrence, Wrexham & Shropshire Trains, Lee Longlands, Jaguar Land Rover, Uni-ball and The Johnstone’s Paint Trophy.

Released on behalf of Connect Group by Connect PR. Telephone Hazel on 01902 714957 or email hazel@connect-group.com for further information.