A Southend cricket club has been boosted by a new three-year sponsorship deal with a local car retailer.
Ekco Monarchs and Trojans Cricket Club will now be backed by Inchcape Volkswagen in Southend until 2012.
The club will use the funds to buy a new kit, refurbish the clubhouse and changing rooms, and maintain the playing pitches.
Chris Hunt, the cricket club’s vice-chairman, said: “Everyone associated with the club is delighted with this significant sponsorship deal and very grateful to Inchcape Volkswagen for their support.
“The money will help improve facilities for all teams including the youth set-up at under 11, 13 and 15 levels.
“Thanks to Inchcape we can encourage more youngsters in the area to take part in cricket, especially with the Ashes taking place at the moment.”
Simon Kempton, brand manager at Inchcape Volkswagen, said: “We had no hesitation in sponsoring the club for three years as it provides the community with a great summer sport.
“Staff from Inchcape will also be supporting the team from the sidelines and keeping our fingers crossed for a successful season.”
Ekco Monarchs and Trojans Cricket Club play in the mid-Essex league with home games at Thornford Gardens and Shoebury Garrison.
The club’s next home game is against Ingastone as it battles to regain the Premiership title it won in 2005.
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