Wednesday, 29 July 2009

AMTICO AT THE CUTTING EDGE OF STYLE


Style and excellence are imperative in the hairdressing industry and that’s why top brand ghd turned to leading flooring company, Amtico International, when it came to the flooring for their new international headquarters.

The ghd brand, founded in 2001 has since gone from strength to strength. The glamorous headquarters located in the landmark development of Bridgewater Place in Leeds, occupies approximately 16,000 sq ft over the first two floors of the city’s tallest building.

Amtico International offered a high quality, contemporary fuelled solution for this project with their Black Walnut flooring.

When you walk into ghd’s international headquarters you literally get a chance to ‘strut your stuff’ as the futurist reception area features a “catwalk” walkway. This dramatic atmosphere continues throughout with only the highest possible quality products being used.

Amtico International’s Black Walnut flooring combines accurately reproduced shading and grain with a degree of design flexibility not found in natural woods. It seamlessly compliments its surroundings by adding depth and atmosphere to the environment.

The project was designed by the award winning team at careyjones interiors who transformed the building into a multi-use environment that reflects the style of this unique leading brand. During the design process different flooring options were presented but the designers at careyjones were keen to use Amtico due to ease of installation.

The visually stunning headquarters consists of a ground floor ghd ‘academy’ plus state of the art first floors offices. The ‘academy’ provides a showcase for new product demonstrations and specialist courses for stylists and visitors. The depth of the Amtico flooring tile was considered perfect to use in this area as the design team were confident that Amtico could handle any spills or splashes.

Beth Watson ghd’s Education Director said “Amtico flooring was specified for the ‘academy’ due to the great visual affects it offers. The Black Walnut flooring works well in conjunction with other design elements and we are very pleased with the results.

“The installation of Amtico was quick and easy and the fact that the flooring is backed by a 15 year commercial guarantee gives us confidence in its future performance.”

Amtico has been specified in many hair salons nationwide including Sak’s and Wella. In this design-conscious industry the interior scheme of a salon is an important consideration. Amtico can be relied upon to offer a durable flooring solution which not only looks professional but can meet the demands of busy environments.

Sophia McKain, Amtico’s European marketing manager believes, “The Amtico flooring used throughout the ghd ‘academy’ is durable, looks fantastic, and really adds to the design of the salon.”

Amtico International has 40 years’ experience in designing, engineering and manufacturing some of the most innovative and resilient flooring products in the world. The company delivers flooring solutions to industry and business as well as domestic environments.

To find out more visit,
www.amtico.com

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lizzie Furnell or Sue Foster on 01902 714957 or email
lizzie@connect-group.com / suefoster@connect-group.com

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