KIND HEARTED BUSINESS IN THE PINK

A kind hearted business man is getting in the pink after donating £2,500 to Breast Cancer Care.

Andy Bucknall HiQ franchisee for two HiQ centres, Burton-upon-Trent and Crewe, is showing his caring, sharing side after giving the cash to the charity on behalf of the fast fit centre.

HiQ has agreed to donate £2,500 direct to Breast Cancer Care in return for a day at the HiQ MSA British Touring Car Championship at Oulton Park race track on Sunday May 31.

Andy Bucknall and his team will be given VIP treatment, and will get the chance to invite customers and contacts to the day of racing in return for the kind hearted donation.

Dozens of fundraising activities will also be organized by HiQ throughout the year to coincide with the BTCC calendar, and fast fitters across the HiQ network will be encouraged to take part in as many events as possible to swell the coffers at Breast Cancer Care.

Andy Bucknall said the charity was the perfect fit for HiQ, as it reached out to a family audience – many of whom are wary of visiting fast fit centres, and are dissatisfied with the service given to them.

He said: “We are all extremely excited with our partnership with Breast Cancer Care and the opportunities that exist with the charity.

“We think the charity fits perfectly with what we are trying to achieve at HiQ. Not only is it close to all of our hearts, but no fast fit company reaches into the family market to help remove the intimidation associated with the fast fit sector.

The charity donation marks the start of a new era at HiQ Burton, after the centre was re-launched in March this year.

Andy Bucknall added: “We have conducted a great deal of research before opening the new store. Our research highlighted what the industry has suspected for a long time. On the whole customers find visiting a fast fit outlet to be a negative experience for several reasons.

“Centres are seen as dirty, unwelcoming and confusing; prices are unclear with quotes invariably increasing once a job has been carried out and customers feel they have no control over appointment times, waiting times and choice of product.

“HiQ is designed to place the customer at the heart of the experience utilizing the following features: Clearly signed forecourt and parking area; modern, clean, welcoming reception area; menu boards with all pricing clearly identified and information clearly displayed and written in non-confusing jargon free language.”

The Burton-upon-Trent and Crewe HiQ centres were purchased in March 2009 by South Cheshire Tyre & Exhaust Ltd, which specialises in all sections of the motor industry including service and MOT centres and tyre and exhaust centres.

For more information about HiQ visit HiQ online.