The British Armed Forces are being encouraged to reveal a loving, sensitive side to their rugged, brave exteriors.
Mitsubishi Pencil Co., owners of the uni-ball brand are asking our brave boys and girls, currently serving in Afghanistan and other parts of the world, to take up the challenge of posting hand-written love letters back home.
The company is attempting to resurrect the heart-warming tradition amongst troops by offering every soldier based at military bases throughout the UK an open invitation to apply for a free Power Tank pen.
For those about to embark on a tour of duty, Power Tank is the ideal writing instrument for use in the most unpredictable of environments and features uni Super Ink, a unique pigment ink with outstanding levels of protection.
Stuart Barker, Marketing Manager at Mitsubishi Pencil Co. said: “Our Power Tank can write clearly upside down, in freezing temperatures and on wet paper without blurring. Featuring a pressurised refill, which allows it to write in extreme conditions, it will be perfect for soldiers to take with them. We also want to encourage them to write a letter home to their families, as it can make such a huge difference to morale.”
A recent Power Tank survey revealed that only 30% of people write letters to friends and family, while people who received letters instead of emails felt far more uplifted and appreciative as a result. Stuart added: “We want to support our troops while they are on their tours of duty. It’s a long time to be away from home in tough conditions. Our research suggests that writing a letter is a far more rewarding experience, so we hope they put their Power Tank pens to good use.”
There are 1,000 Power Tank pens up for grabs. Any soldier wanting to apply for one should send an email to email@example.com with the name and address of their military base.
To find out more about Mitsubishi Pencil Co. visit www.uniball.co.uk
Issued on behalf of Mitsubishi Pencil Co. by Connect PR
For further information, please contact: Lee Southen on 01902 714957 or email firstname.lastname@example.org
Thursday, 7 May 2009
ARMED FORCES TO WRITE IN THE LINE OF FIRE
Subscribe to: Post Comments (Atom)
Post a Comment