Monday 29 June 2009

AD AND PR CAMPAIGN WIN FOR CONNECT


Home furnishings company Jim Lawrence has appointed Wolverhampton based Connect Group to create its new consumer advertising campaign.

The campaign will also be rolled out into the commercial interiors sector as the company enters this market for the first time.

The consumer advertising campaign will run this autumn within home interest and lifestyle titles featuring items from the company’s collection of individually hand crafted furnishing and fittings.


The trade launch will focus on hospitality, architecture and design-led publications with a media launch handled by Connect’s dedicated PR division.

Rob Hampton, MD of the Connect Group, said the campaign will build on Jim Lawrence’s strong reputation. “The company has built a loyal customer base due to its personal approach and the high quality of its service and product range. Our executions communicate that customers are purchasing hand crafted items, making them all individual and that no two products are ever exactly the same.”

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For further information, please contact Kathy Hodson
Connect PR. The Chubb Buildings, Fryer Street, Wolverhampton WV1 1HT
Tel: 01902 714957 / Email: kathy@connect-group.com

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