Wednesday 3 November 2010
HORSHAM ANNOUNCED AS SECOND LOCATION FOR GOODYEAR PETROL GIVEAWAY
Tyre giant announces Horsham as second location for its EfficientGrip fuel campaign.
A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will come to Horsham on Saturday.
Goodyear is teaming up with Texaco on Brighton Road in Mannings Heath, Horsham, to give motorists a £20 fill up on Saturday 6 November. The free £20 top up of unleaded or diesel fuel will be available from 10am to 2pm or until stocks run out.
The campaign launched this week in Gateshead where over 700 motorists benefitted from £20 of free fuel.
Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.
“Once fitted, our EfficientGrip tyres could be saving motorists as much as 1 litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”
Goodyear’s generosity does not end at the pump in Horsham. A £10 Sainsbury’s fuel voucher will also be given to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.
Along with improving fuel efficiency, the tyre offers high-mileage, good wet braking performance, resistance to aquaplaning and a noticeably quiet ride.
Horsham is one of five petrol giveaway locations across England. The final three will be announced in the coming days with plenty of opportunity for the whole of the country to benefit from the free fuel giveaway.
For further information about the campaign visit www.goodyear.co.uk
Notes to journalists
News release issued on behalf of Goodyear by Connect PR. For further information call Lee Southen on 01902 714 959/07971 465739 or email firstname.lastname@example.org.
A senior team of Goodyear personnel will be available on the day. Press are invited to the Texaco station on Saturday 6 November. Please call Lee on 07974 230690 if you would like to attend or would like to send a photographer/crew.