Imperial Commercials on Park Road, Halesowen has been in business for 50 years and self generated £725,000 to refurbish their whole site to become a new Ford Commercial Vehicle dealership in the West Midlands.
The investment has seen Imperial Commercials transform their original showroom. The new showroom allows for three vans to be displayed in addition to the 25 vehicles outside.
The move to a Ford dealership has already reflected positively on half yearly sales, with Imperial Commercials smashing target in quarter one and quarter two looks to be just as successful.
Franchise manager, John Asbury said: “We’re moving forward from our days as an LDV dealer and looking towards the future. The investment to be a Ford Dealership, we hope, will continue to grow the business and improve the services available to commercial vehicle customers in the area.
“I believe Imperial Commercials success comes down to key business fundamentals which are promises on price, products, delivery and aftersales support. By exceeding these customer expectations we can expect another 50 years in business.”
The site which employs 130 people, offer customers 24 hour aftersales service, parts supply, bodywork, paint and accident repair.
To find out more about Imperial Commercials Halesowen call 01384 424 500
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