Monday, 26 July 2010

Motorists urged to mirror, signal, manoeuvre to HiQ Erdington

A flagship Birmingham fast fit centre is urging motorists across the city to make the most of three days of free festivities to celebrate its £170,000 makeover.

HiQ in Bromford Lane, Erdington, is enjoying a huge upturn in fortunes since it was radically rebranded and is now officially commemorating its new look with a series of safety orientated, charity themed events on Thursday July 29, Friday 30th and Saturday 31st.

Fast fit technicians will be on hand to provide free vehicle and wheel alignment health checks for every visitor, while a free, no purchase necessary prize draw will also be offered to win a plasma TV, a Sat Nav system, a mountain bike and a barbecue.

HiQ’s official charity Breast Cancer Care will also be represented throughout the days with their ‘pink ladies’ as HiQ attempts to educate more families and women about the good work that the charity carries out.

HiQ’s retail director Juergen Titz will be on hand to cut the conveniently pink ribbon on Thursday July 29 and it is hoped that the ceremony will cement HiQ Erdington’s position as one of the most reliable, friendly fast fit centres that motorists can be sure of.

The Bromford Lane centre has undergone the facelift to become Birmingham’s ‘flagship facility for motorists.’
The HiQ centre has been purchased by the Easy Tyre & Autocentres Ltd, which specialises in all sections of the motor industry including service and MOT centres and tyre and exhaust centres.

Ben added: “Since we carried out the refurbishment, we have been astounded by the results, with a whole new customer base recognizing us and relying on us for our work.
“We are excited by the prospect of three open days to celebrate a new chapter for the business and we hope as many people can attend as possible.”
To further entice motorists to the HiQ forecourt, the centre is offering four for two offers on selected tyres, 50 per cent off exhausts, £35 MOTs and £99 for an interim service and MOT.
There will also be a chance to pick up official HiQ charity pink caps, in return for a donation to Breast Cancer Care, along with a host of other offers and giveaways.

For more information about HiQ Erdington, the centre’s relaunch and its three open days, contact 0121 328 0278.

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