NEW COLLECTIONS FROM AMTICO INSPIRE CREATIVITY

Creativity doesn't grind to a halt just because economic times have changed, a fact proven by three exciting new collections which have sprung forth from the Amtico Design Team this season.

Through the introduction of Metal, Mica Mix and Travertine, Amtico are inspiring creativity by responding to and anticipating design trends.

Channelling the polished elegance of the eighties, Amtico Metals sound a defiant ‘look at me’ note in the new decade. Six subtle shades and a fantastic rippled beaten texture add up to understated opulence – gleam not glitz, bright but not brash – and creates the perfect starting point for the new ‘haute glamour’. The modern twist comes when you confine this glamour within structured lines, like skinny planks, grids and key squares.

As interest in ‘authentic’ design continues to grow, Amtico introduces a range of four cream and earth tones with a scattering of mica that feels absolutely right for large scale, simple spaces. Clean but practical, Amtico Mica Mix adds sparkle to everyday durability.

Travertine has been a high trend in modern architecture since it was invented in the early 20th century and satisfies our thirst for using timeless geological materials as a contrast to contemporary interiors. Amtico Travertine has the tumbled appearance of the actual stone without the porous instability of the real thing, and its pale and interesting finish works everywhere from grand entrance halls to small bathrooms.

Sian Lewis, marketing manager at Amtico International, said: “These new product launches underline our ongoing work to bring customers the latest design trends to meet their needs. Once again, we highlight the innovation and unique style that the Amtico International brand is renowned for by bringing Metals, Mica Mix and Travertine to market.”


For more information about these ranges visit www.amtico.com.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.

AMTICO SET TO INSPIRE ON THE GRANDEST STAGE OF THEM ALL

A world of inspiration and creativity awaits those who visit Amtico International at this year’s Grand Designs Live.

Discover three different trends on design tables that reveal different looks for your home. Achieve that sophisticated reclaimed feel with Shabby Chic by teaming boutique style furnishing with vintage fabrics and soft shades. You may prefer to create a cool contemporary look with Neutral Classics by combining a distinct mix of minimal white surfaces; the ideal neutral backdrop to a versatile palette of fabrics and furnishings. Or if you prefer a touch of Elegant Glamour why not combine the subtle tones of gold and bronze to modernise and enhance the polished interiors of dark wood. Whatever your aspiration there will plenty of style suggestions on offer.

Totem poles and dedicated funky tiered design blocks will give the stand a jaw dropping appearance with the complete Amtico range on display including new collections for this year – Metals, Mica Mix and Travertine – as well as different design formats. The beautifully simple, yet stylish Spacia will also have a presence on stand in addition to flooring laid in a selection of woods, stones and abstracts will demonstrate the different facets of the pioneering flooring firm.

Amtico will also reveal Esign; a new room visualiser that will help you choose the perfect Amtico floor for any of your room settings. Available on amtico.com, customers can choose from Amtico’s wide product portfolio and display them in a number of living spaces including the kitchen, bedroom and bathroom. A number of different design formats can also be chosen.

Sian Lewis, UK marketing manager for Amtico International, said: “By showcasing a range of exciting new trends and ideas we hope to fire the imagination of visitors looking to create a truly unique style statement in their home. By browsing through our selection of styles, textures and designs we hope to feed visitors with inspiration that will turn their creative thoughts into reality.”

Exclusively available at Grand Design Live, all Amtico products from the Wood, Stone and Abstract collections will be discounted at £10 per square metre. A promotional voucher will be distributed at the show, which can then be redeemed through Amtico’s network of Flooring Specialists from the 10th May to the 9th August 2010.

For further information visit www.amtico.com.

ENDS

Issued on behalf of Amtico International by Connect PR

For further information, please contact Lee Southen on 01902 714957 or email lee@connect-group.com.