Friday 3 September 2010


Imperial Commercials, the UK’s largest independent commercial vehicle group, has invested half a million pounds in a new state-of-the-art van centre which will see the return of the Volkswagen brand to The Potteries and South Cheshire area.
Imperial Commercials has transformed a four acre site on Leek New Road, Cobridge which will provide a 24 hour workshop, showroom and forecourt display for over 40 Volkswagen vehicles.

The redevelopment will expand the commercial vehicle specialist’s presence in Stoke and bring new jobs to the area.

The existing site has been home to Imperial Commercials DAF truck dealership for over 20 years and has been refurbished as part of the redevelopment programme and will remain at this location. The new Volkswagen Van Centre and showroom will be situated at the front of the building.

Imperial Commercials, Executive Director, Geoff Haspell, said: “We are delighted to bring the Volkswagen brand to the area. We now have two ‘world class’ franchise partners which will ensure that more customers will benefit from our commercial vehicle expertise.

“The highly regarded Volkswagen range continues to expand which will allow the van centre to enter new markets locally and provide a more comprehensive service for van operators.

“As part of the new development we’ve created new jobs and have a combined staffing level of 56 employees across the site with future growth expected as the new business division strengthens.

“Keeping a business fleet on the road is of paramount importance so our 24 hour opening will provide our customers with the facility to get their vehicles serviced overnight, so minimizing any downtime.”

The management team consists of Volkswagen Van Centre, Head of Business, Gareth Kaye, Sales Manager, Simon Jackson, Service Manager, Des Todd and Parts Manager, Rob Sherratt.

Imperial Commercials is the UK’s largest Independent Commercial Vehicle Dealer Group. It supplies both new and used trucks and vans including servicing and parts from its extensive network of franchises including Volkswagen Commercial Vehicles, DAF Trucks, Ford Commercials, FIAT Professional, MAN Trucks, Renault Trucks, Nissan Commercial Vehicles, ISUZU Trucks and HINO Trucks.

For further information contact Sue Foster or Becki Oake on 01902 714957 or email /

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