Sunday 5 September 2010
CHILDREN VOTE WITH THEIR NOSES
Chocolate and baked treats have been voted the nation’s favourite canteen smell as children across the UK go back to school.
According to a survey carried out by leading pen brand uni-ball, the delicious tasting foods are a firm favourite with young starlets. The survey also revealed that children continued to turn up their noses to bad smells such as boiled cabbage, semolina and liver.
uni-ball carried out the survey amongst 200 children as it launched its Signo Scents range – ten brightly coloured gel pens available in fruity and sweet scents such as Pineapple Yellow, Coconut Brown and Bubblegum Pink.
Stuart Barker, marketing manager at uni-ball said: “The results of the survey confirmed that fruity and sweet smells remain the talk of the playground, underlining our decision to emulate them within the Signo Scents range.
“We now want children to design their own pongy pens of the future. It could be the smell of cheese and onion sandwiches, freshly cut grass, lavender or the salty sea air – you never know, the scent may even go into production and prove to be a best seller for us one day.”
The winning ‘suggest a smell’ design will receive a VIP trip for five to ZSL London Zoo, with special opportunities to get up-close and personal with some of the zoo’s smelliest animals. Five runners-up will also receive a special uni-ball goodie bag.
Entry forms can be requested by emailing firstname.lastname@example.org or by writing to the uni-ball press office, c/o Connect PR, The Chubb Buildings, Fryer Street, Wolverhampton WV1 1HT. Closing date for entries is December 17, 2010.
For further information visit www.signoscents.co.uk or follow uni-ball on Facebook by becoming a fan of uniball_uk.
Issued on behalf of uni-ball by Connect PR
For further information, please contact: Lee Southen on 01902 714957 or email email@example.com