Coventry Ricoh Stadium 2010: Over 800 dealers, manufacturers, suppliers and industry professionals came together to discuss the latest challenges and opportunities in the office products market at Spicers brand new Everything for the Office Show 8th – 9th December 2010.
uni-ball made a striking impression on show attendees with the Jetstream 101 circus themed promotion and on stand demonstrations of their new products listed in Spicers for 2011 - Jetstream 101 and Power Tank Eco.
The opening day culminated in a formal gala dinner with the first ‘Everything for the Office Awards’ celebrating the best innovations in products and services.
The New product award: Traditional stationery category was won by uni Mitsubishi for the Jetstream 101 pen.
Stuart Barker, marketing manager for uni Mitsubishi, said: “We are absolutely delighted to win the accolade for this new product. The product was launched in September of this year, to cater for a market requirement; a smooth writing, value for money and quality branded writing instrument, and in the current economical climate this pen caters for the demands of office life and office budgets.
“The Jetstream 101 has been launched to compliment the other products in the range, being more of an entry level product to satisfy the current needs of the market.”
Amanda Murray, dealer marketing manager at Spicers, said: “We were thrilled that the uni Mitsubishi Jetstream 101 won the New Product award for Traditional Stationery. uni Mitsubishi came up against some tough competition within this category, but the defining features of the product shone through.
“The judges were very keen on how uni Mitsubishi had responded to market conditions, the price point was just right for this entry level product. In addition, it was felt that the product really delivered on promise, it was quick drying, wrote smoothly and really reduced the risk of smudging. Well done uni Mitsubishi, the Jetstream 101 is a fantastic product!’”
The Jetstream product range consists of five types of pens, Jetstream Premier, Jetstream SX-210, Jetstream RT, Jetstream Sport and now the Jetstream 101. The retail pricing varies from £6.99 - £1.00 for the new Jetstream 101.
The unique characteristic of this pen range is the use of the uni Super Ink.
uni Super Ink means that the ink is not only water resistant, UV resistant, chemical resistant, tamper proof, it also allows the user to achieve smooth writing and because the ink dries in a flash it’s ideal for left hand writers and note takers; making this pen suited to the office environment.
For further information on uni Mitsubishi visit www.uniball.co.uk, www.unisuperpens.co.uk or view uni Mitsubishi’s tweets on Twitter by following @uniball_uk.
ENDS
Issued on behalf of uni Mitsubishi by Connect PR
For further information, please contact: Lee Southen on 01902 714957 or email lee@connect-group.com
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