Wednesday, 25 August 2010
MOTORISTS GRIPPED BY CHARITABLE SUPPORT
The Royal National Lifeboat Institution (RNLI) is set to receive a boost to its fundraising efforts thanks to global tyre giant Goodyear.
Throughout September any motorist purchasing a set of four OptiGrip tyres will see £10 go to the lifesaving charity. For every individual tyre sold a £2.50 payment will be made. The money raised will go towards the RNLI Beach Safety Programme, of which Goodyear is the main sponsor.
Michelle Fisher, Goodyear’s brand manager, said: “As experts in safety and innovation, we are committed to supporting lifesaving organisations to help maintain their already high standards, and the RNLI is of no exception.
“For over three years, we have been championing the work of the charity by contributing over £130,000. Our focus has always been on safety through innovation and the OptiGrip tyre certainly exemplifies this statement.”
Becky Higgin, RNLI corporate partnership manager, added: “The donation made through the sale of OptiGrip tyres will go towards the RNLI Beach Safety Programme – providing important beach safety advice to help keep people safe at the seaside. We thank Goodyear for this initiative and look forward to extending our relationship with them.”
The OptiGrip tyre, with Smartwear Technology, reveals new tread as it wears to ensure high levels of performance are delivered throughout its life. Even after 18,000 miles, it gives a 20%, or 11 metres, shorter braking distance in the wet than other leading tyres.
For more information on Goodyear and its safety partnership with the RNLI, visit www.goodyear.co.uk.
News release issued on behalf of Goodyear by Connect PR
For further information call Lee Southen on 01902 714 957 or email firstname.lastname@example.org