Tuesday, 25 May 2010
GETTING TO GRIPS WITH BEACH SAFETY
Goodyear has announced it will become the official sponsor of the RNLI’s Beach Safety Roadshow this summer in a deal worth £50,000.
The partnership with the charity will see the global tyre giant, renowned for its safety and innovation, raise awareness on tyre maintenance and communicate key messages of safety to beach-goers across the UK.
The RNLI’s mobile beach safety roadshow will reach over 15,000 people during a planned summer schedule of events, which will educate families and young children about beach safety, including the importance of swimming at a lifeguarded beach, the meaning of beach safety flags and safety information for specific beach hazards and activities.
Michelle Fisher, Goodyear’s brand manager, said: “Safety is important, but it doesn’t mean that family days out to the beach have to be less fun. By working in partnership with the RNLI, we are aiming to provide beach-goers with all the safety advice they need to have a great day out that will be remembered for all the right reasons.
“We should also remind families to check that their tyres are in good condition before making a journey to the beach this summer. Driving long distances without checking the condition of your tyres can be dangerous. This is why drivers should be prepared by equipping their car with the right tyres and making sure their vehicle is in good working condition.”
Becky Higgin, RNLI corporate partnerships manager, said: “This news further extends our relationship with Goodyear as one of our key safety partners. To date, the firm has supported the charity with over £130,000.”
The RNLI advises beach-goers, particularly those planning to use the water, to choose a lifeguarded beach and swim between the red and yellow flags. The RNLI’s guide to beach safety, On The Beach, is packed full of top safety tips. It is available free-of-charge by emailing firstname.lastname@example.org or calling 0800 328 0600.
For more information about Goodyear visit www.goodyear.co.uk or visit www.rnli.org.uk/beachsafety for more beach safety information.
News release issued on behalf of Goodyear by Connect PR
For further information call Lee Southen on 01902 714 957 or email email@example.com