WD-40 FLYING THE FLAG FOR ENGLAND WORLD CUP BID

England flag fever is gripping the country according to figures released by WD-40.

The multi-purpose product company launched a promotion last week, giving a free England van window flag with a can of WD-40 smart straw.

Interest has been so high the initial 56,000 flags are now proudly wedged in cars and vans across the country.

Neil Gow, senior brand manager at WD-40 said: “The country’s drivers are obviously getting behind the country’s bid for glory this summer, just like WD-40.

“We’ve been astonished by the speed at which the flags have gone – I haven’t been able to get one for my car!

“WD-40 is now looking at placing a further order to ensure drivers can show their support for England’s bid for summer glory.”

WINTER OLYMPIANS URGED TO SPRAY THEIR WAY TO SUCCESS

The Great British Winter Olympics team is missing out on medals because it is overlooking a simple performance enhancing, home grown ingredient, it has been claimed.

WD-40, the world’s leading multi-purpose product, is confident a spray of their blue and yellow can will lead to quicker times, and more success, for skiers, snowboarders and tobogganists.

The Milton Keynes based brand now wants GB bosses to pick up the phone and discuss a success strategy for the next games in Russia.

A spokesperson said: “The difference between success and failure in professional sport comes down to mere fractions. We believe that we have a product that can lead to better times and better results for many Winter Olympic competitors.

“We would like to offer the team a year’s supply of product to help maintain equipment and hopefully improve performance in competition.”

The brand, famous for having over 2,000 uses is also providing a list of relevant uses for winter sport athletes.

The spokesperson added: “We would welcome feedback from the British Winter Olympic team and possibly new uses for WD-40.

“With various national and international competitions in the coming months, we hope the team finds positives when testing the product.”

Winter sports uses

• Lubricates sleds and toboggans
• Cleans and protects metal buckles on snow gear
• Lubricates snowboard bindings
• Removes rust from sled runners
• Stops squeaks on ski boots
• Prevents rust from forming on ski bindings

For more information contact Richard Knowles or Zoe Guest on 01902 714 957 / 07959 200 703 or email richard@connect-group.com, zoe@connect-group.com

James Wade signs sponsorship deal with WD-40

World number three darts player James Wade is stepping up to the oche with a new sponsorship deal under his belt. WD-40 is behind the ‘new face’ of darts until at least the end of 2010, for a significant five-figure sum.

See the video now: http://www.youtube.com/watch?v=bIeEoZCWYtA.

WD-40 scores a bullseye with sponsorship deal

World number three darts player James Wade is stepping up to the oche with a new sponsorship deal under his belt. WD-40 is behind the ‘new face’ of darts until at least the end of 2010, for a significant five-figure sum.

The rising star from Cobham, who is just 26 years old, has climbed the PDC (Professional Darts Corporation) world rankings year after year and in 2008 he became the first player to beat Phil ‘The Power’ Taylor in the Premier League since the event started in 2005.

Following the sponsorship announcement James said: “It is fantastic news that such a big brand wants to provide significant support to me. I regularly used WD-40 when I was a mechanic and can’t believe it’s now on my shirt.

“This is the first sponsorship deal I have had that has not been related to the traditional sponsors in darts and marks a new era for the sport. I look forward to working with WD-40 and hope the backing helps me win more titles.”

European managing director for WD-40, Bill Noble, said: “We felt that darts was the perfect sport to link up with as it fits well with our target audience and has the second highest viewing figures for sport after Premiership football.

“James is a very talented player who is dedicated to the sport and is doing extremely well at such a young age and has a lot of potential to go much further.

“We look forward to cheering him on at the Grand Slam of Darts, later this month.”

The sponsorship begins at the Grand Slam of Darts on Saturday 14th November in Wolverhampton as James hopes to add the title to the Premier League he won in May.

James showed off his talents at the official launch day of the sponsorship deal by playing a few friendly games against journalists and WD-40 staff including Bill Noble. Needless to say he remained undefeated, with no one coming close to beating the world number three.

TITLE GLORY FOR STYLISH GLEW

Phil Glew secured the 2009 ELF Renault Clio Cup championship in style with a double win in the penultimate race meeting of the season at Rockingham, last weekend.

After dominating the season the 26-year-old was finally able to celebrate the title with two pole to flag wins in his WD-40 and 3-IN-ONE professional sponsored Clio at the Northamptonshire circuit.

An emotional and ecstatic Glew shed a tear after winning and is now looking forward to moving up the motorsport career ladder.

He said: “This title is a dream come true and I can’t thank the team and sponsors enough for all their help throughout the season.

“I may have driven the car but the support of everyone, particularly my sponsors WD-40 and 3-IN-ONE professional has been vital.”

In race one Glew started on pole knowing he needed a podium finish to claim the title and held off all challengers to claim his first flag to pole victory of the day, and with it the championship.

As the newly crowned 2009 ELF Renault Clio Cup champion Glew started from pole in race two, again leading to the chequered flag, claiming his tenth win of the season.

Glew added: “To win both the championship and my target of ten wins makes the day just perfect.

“I’ve been pushed all the way from my rivals but always managed to find that extra pace, mainly thanks to the way Team Pyro set the car up.

“The future is still undecided but I’m hoping my performances throughout the season will enable me to look at a seat in the 2010 British Touring Car Championship.”

Glew is offering one fan the chance to experience life inside his Clio track car. Just go to www.3-in-one.co.uk/index.php/competition

For further information please contact Richard Knowles, 01902 714 917 or 07595 200 703. E-mail: richard@connect-group.com

TITLE WITHIN SIGHT FOR GLEW

Phil Glew took a giant step towards the 2009 ELF Renault Clio Cup championship with a near flawless performance last weekend at Silverstone.

The 24-year-old claimed first and second place finishes in his WD-40 and 3-IN-ONE professional sponsored Clio to give him an almost unassailable championship lead.

Nearest rival Alex MacDowall took a third place in the first race but was forced to retire from the second race, thus handing Glew a 111 point advantage.

In race one Glew started on pole but settled for second place as he allowed Dave Newsham to pass and safely collect important championship points.

Glew started second in race two but a multi car pile-up led to the safety car leading the race for four laps.

After the safety car laps, Glew passed Tom Carnaby for the lead and finished a comfortable three seconds ahead of the field.

MacDowall’s retirement on lap five gave Glew that further boost as he looks to win the championship in the next round at Rockingham.

He’s now racked up an impressive eight wins and a further six podiums from 16 races, proof of his dominance in the championship.

Glew commented: “I’m obviously delighted with the weekend results and feel like I have one and a half hands on the trophy.

“I was consistent in my lap times all weekend, but know I need to continue pushing and hope to win the championship at Rockingham later in September.

“I’d like to thank the continued support of fans and the team, but particularly my sponsors WD-40 and 3-IN-ONE professional, without which this championship challenge wouldn’t be possible.”

Rounds 17 & 18 of the ELF Renault Clio Cup take place at Rockingham Circuit on 19th & 20th September.

Glew is offering one fan the chance to experience life inside his Clio track car. Just go to www.3-in-one.co.uk/index.php/competition