Friday 14 January 2011

Connect PR hit the headlines

You know it's a busy week at Connect PR when we barely have enough time to shout about the work we have been up to for the past seven days!

But fear not, like a last gasp goal by Manchester United in the 5th minute of stoppage time, we are here to deliver for you.

Speaking of football, we are upping the ante for our colourful client, the Johnstone's Paint Trophy.

With only a matter of weeks until the final at Wembley, we are gearing up for all manner of PR activities to keep the fans of both finalists happy. But before that, we need to know who is going to get there.

Two teams from Carlisle United, Huddersfield Town, Exeter City and Brentford will make the trip, while assisting our PR projects in the process.

So that's the back pages of the national newspapers sorted, what about the front?

Volkswagen Commercial Vehicles are asking the question that everyone appears to have an answer for...

...What is the most popular urban myth that people still believe are true?

Apparently, some people think that if you sneeze for your eyes open, they will pop straight out of your head?

We worked with comedian Dave Spikey on a radio campaign on the theme, with the aim of disproving the theory that it is too expensive to get a van serviced at a any Volkswagen Van Centre. Quite simply, it isn't, as Dave explained to radio stations across the country!

As if working with a much loved comedian this week wasn’t enough, we’ve also been dib-dib-dobbing with the UK’s best loved lubricant and multi purpose product, WD-40.

WD-40 has announced a nationwide competition to support its sponsorship of the Scout Association's DIY Activity Badge with a cash prize for the winning troop.

Scout Groups across the UK are being invited to tell WD-40 how they have used their DIY and Scouting skills to make a difference to their community. It could be cleaning up a local park, helping clean up with a litter pick or redecorating and freshening up a community centre or Scout hut.

The winning group will be awarded £500 to use for equipment, materials or resources for their group.

WD-40’s senior brand manager, Neil Gow, says: “We know there are many Scout Groups up and down the country that are making a big difference in their community using their Scouting and DIY skills to help others. We want to celebrate those good examples and reward the youngsters for their efforts.”

Connect PR says: “Thanks for taking the time to read our latest blog. Next week might not be so late in the day, but it will be another mighty fine effort. We promise!”

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