Tuesday 14 July 2009

Midlands business wins prestigious Cranfield School of Management contract

A Wombourne direct marketing specialist is celebrating after completing a contract for the prestigious Cranfield School of Management.

Trapeze Mailing Services created the new campaign using dynamic content which allows a business to target many people but in a very individual, personalised way. In this case, mailers were sent to past participants of Cranfield management programmes with details of future courses that are directly relevant to that individual. Each mailer was personalised to the specific person and even the picture on the front was changed depending on whether the recipient was male or female.

Nikki Price, Trapeze’s business development director explains: “Our objective is to provide a return on investment for our clients. We believe that direct mail is about being smart and getting the right message to the right person. Dear Mr Jones just isn’t enough today and not everybody wants to purchase the same product. Our job is to make customers feel valued through our direct mail campaigns.”

Leanne Neumann, Cranfield School of Management said: “Trapeze has revolutionised the way we communicate. This first campaign has already proved a huge success and we are now looking at further projects in the future.”

Trapeze used their unique XMPie technology to create the campaign for Cranfield. Trapeze is only one of a small number of direct mail specialists with this technology and leads the way for the Midlands region.

Further information: Hazel Crawford-Upton, Connect PR. Tel: 01902 714957. Email: hazel@connect-group.com

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