Customers to the event at Smith Knight Fay Volkswagen on Bell Lane benefited from new finance packages and up to 20 per cent off new cars.
The one-off event generated almost £1m worth of business for the retailer as local consumers picked up an early Christmas bargain.
Smith Knight Fay’s sales manager, Jason Brierley, said: “We were delighted with the customer response to the event. It proves Volkswagen vehicles are still one of the top choices for the region’s consumers.
“What makes the cars a good option is they hold their value very well. This means they are seen as an investment rather than an expense.”
“We took over 50 orders, with 40 new cars and 12 Volkswagen approved used cars, between the Friday morning and Sunday night.
“Although we are working our way out of a recession, consumers are still reluctant to purchase large and expensive items, which makes the event’s success much better than anticipated.”
Taking the lead from Heywood boxer, Mark Thompson, who purchased a Scirocco last month, boxing fan and Key 103 Radio DJ, Adam Cole has also followed suit.
Adam said: “I’ve wanted this car for a while and can’t wait to make the most of the Scirocco’s driving ability.”
Jason concluded: “The Scirocco, named TopGear.com’s car of the year 2008, is proving to be a popular choice among consumers.”