A north west car retailer group is aiming to provide some charity festive cheer this Christmas by helping those unable to spend the season at home.
The Cumbria Flood Recovery Fund will benefit to the tune of £25 for every car sold at Inchcape’s 13 Volkswagen sites during the company’s January sale, which runs from 29th December to 10th January.
Cumbria Community Foundation’s appeal has already raised over £1m to help the victims of the recent floods that have left hundreds of people in temporary accommodation and without possessions.
The group’s sites in Chester, Bromborough, Salford, Altrincham, Macclesfield, Bolton, Bury, Oldham, Hyde, Stockport, Shrewsbury, Bridgnorth and Telford are hoping to raise over £10,000 for the fund during the ten-day event.
Inchcape north’s divisional marketing manager, Tony Carr, said: “It’s important we help others at Christmas and this fund was very appropriate, as many flood victims will be spending the festive period away from their homes.
“Members of staff have family and friends directly affected by the floods, so we’re pleased to help in a small way.
“I hope lots of people take advantage of the offers we have and at the same time, help such a great cause.”
Deb Muscat, Cumbria Flood Recovery Fund Appeal’s acting director, said: “We’re grateful to every individual or business donation, especially from those outside Cumbria.
“Inchcape’s innovative idea shows the different ways businesses can help raise money.
“The Fund strives to improve the quality of life for those who have had their lives affected by floods in November this year.”