YALE HOSTS FACTORY VISIT FOR RUSSIAN DELEGATION

Yale and its dealer representative for Russia, Universal Spetstechnica LLC (UST), invited six key account customer representatives to the Masate Warehouse Manufacturing facility as part of a Major accounts initiative in Russia.

The customers, from Moscow, Nevinnomyssk and Nizhny Novgorod in Russia, are all in the process of expanding their operations and purchasing new equipment for their materials handling fleets.

Russia and CIS Yale Territory Manager, Sergey Vasiliev, and Joel Joa, Yale Warehouse Equipment Sales Manager, hosted the customers and representatives from UST. Sergey said, "Russia is currently seeing an increase in demand for materials handling equipment as companies within the country continue to innovate and expand.

“During their two-day visit, our customers took part in an extensive tour of the manufacturing facility at Masate, observed a demonstration of the latest electric counterbalance and warehouse products, as and had the opportunity to talk with the warehouse equipment designers and product managers”. CIS Yale Territory Manager, Sergey Vasiliev, and Joel Joa, Yale Warehouse Equipment Sales Manager, hosted the customers and representatives from UST. Sergey said, "Russia is currently seeing an increase in demand for materials handling equipment as companies within the country continue to innovate and expand.

Joel Joa commented, "The feedback was extremely positive. Many of the visitors were impressed with the product range manufactured in Masate and also the scale of the facility.

“This was the first time that that these potential customers had visited one of the production facilities where Yale products are manufactured. The visit gave them great insight into the investment being made in manufacturing in Europe by Yale’s parent company, as well as the ergonomic and productivity benefits of the products."

Sergey added, "The trip was a huge success and as a result our dealer has been able to strengthen its relationship with these customers. We will definitely be repeating this type of activity in the future, as it gives us the opportunity to show our customers the strength and scale of the organisation behind the Yale brand, which is of major importance when dealing with such large customers.”

For further information on Yale, its products or to find your nearest dealer log on to www.Yale-forklifts.eu.

About Yale Europe Materials Handling

Yale Europe Materials Handling markets an extensive range of materials handling equipment and services, including electric, LP-gas and diesel powered forklift trucks, pallet trucks, stackers, order pickers, reach trucks and very narrow aisle trucks. Yale offers comprehensive Fleet Management services, as well as Yale service, parts, financing and training. Yale® trucks are manufactured in ISO 9001:2008 registered facilities and range in capacity from 1.0 to 16 tonnes. For more information, or to find the Yale® lift truck dealer nearest you, visit www.yale-forklifts.eu.

Yale Europe Materials Handling is the trading name of NACCO Materials Handling Limited, a Division of NACCO Materials Handling Group, Inc., (NMHG), which employs approximately 5,000 people worldwide. NMHG is headquartered in Cleveland, Ohio, and is a wholly owned subsidiary of NACCO Industries, Inc. (NYSE:NC).

is a registered trademark of NACCO Materials Handling Group, Inc.

YALE INCREASES FOOTPRINT IN EASTERN EUROPE WITH NEW DEALER APPOINTMENTS

Yale has recently increased its distribution coverage in this fast growing market with a number of new dealer appointments

HOROSZCOOP Anyagmozgatás Kft has become the new Yale dealer for Hungary, Romania and Serbia. Previously a successful Toyota dealer, Horoszcoop has over 20 years of experience in the Materials Handling Industry in Hungary. They have an energetic, ambitious and dynamic management team that is ambitious to rapidly grow the Yale brand into a market leader.

Universal-Spetstechnica Kyiv, previously a Komatsu dealer has for the past five years been unchallenged sales leader in Ukraine. In 2008 the company established sales centres in Lviv and Odessa and today maintains a leading position in the segment of short term lease.

Di.Pa has been appointed as a Yale dealer in Italy. Founded in 1992 as a service company, Di.Pa is now a service and commercial company in the southern Italian region of Campalia. A Still dealer until last December, Di.PA is also representing JCB and Dieci ( HM equipments ). DiPa’s coverage of the region represents a market potential of 70% of region with the possibility of achieving a very important market share with Yale full range products.

For further information on Yale’s dealer network, or to find your nearest dealer, please log on to www.yale-forklifts.eu.

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About Yale Europe Materials Handling

Yale Europe Materials Handling markets an extensive range of materials handling equipment and services, including electric, LP-gas and diesel powered forklift trucks, pallet trucks, stackers, order pickers, reach trucks and very narrow aisle trucks. Yale offers comprehensive Fleet Management services, as well as Yale service, parts, financing and training. Yale® trucks are manufactured in an ISO 9001:2008 registered facilities and range in capacity from 1.0 to 16 tonnes. For more information, or to find the Yale® lift truck dealer nearest you, visit www.yale-forklifts.eu.

Yale Europe Materials Handling is the trading name of NACCO Materials Handling Limited, a Division of NACCO Materials Handling Group, Inc., (NMHG), which employs approximately 5,000 people worldwide. NMHG is headquartered in Cleveland, Ohio, and is a wholly owned subsidiary of NACCO Industries, Inc. (NYSE:NC).

Yale is a registered trademark of NACCO Materials Handling Group, Inc.

Yale Indian Dealership to host materials handling seminars

Yale’s exclusive distributor in India, Maini Materials Movement Ltd, is to host a series of four materials handling seminars to demonstrate the wide choice of equipment and solutions available for customers in India.

The events, to be held in Chennai, Pune, Ahmedabad and Delhi, demonstrate Maini and Yale’s commitment to the Indian marketplace and the class leading products available to the growing materials handling and logistics sectors.

Representatives from over 200 organisations will attend these events where Yale will share its knowledge of global emerging warehousing trends and the practical ways Indian customers can increase output and productivity.

James Newman, Yale’s territory manager for India says: “The four regional seminars will position Yale and Maini as the ideal materials handling solution and equipment partners. Many of the delegates attending these events are multinational companies and already NMHG customers in other global operating theatres. Yale’s Global experience should reassure them that by doing business with us their materials handling needs are in safe hands.”

As a leading international manufacturer Yale is ideally positioned to offer multiple solutions to meet customers’ different applications and business requirements. and can provide practical material handling solutions to reduce cost of ownership and increase productivity. With class leading warehouse equipment, electric and engine powered forklift trucks sourced from factories around the world including India, Yale and Maini can now provide customers in India with product flexibility and choice.

Headquartered in Bangalore, Maini Materials Movement Ltd is part of the Maini Group, a diverse portfolio of innovative companies involved in material handling equipment, warehousing systems, logistics solutions and precision engineering. Maini became the exclusive sales, service, parts and customer support representative for Yale throughout India in the autumn of 2010.

Maini MM CEO, S. A. Mohan, says: “The appointment of Maini Materials Movement as the exclusive Yale Authorised Sales and Service Dealer for the whole of India was a major coup for the company. It positions us as the major Materials Handling Equipment solutions provider with a complete product line of warehouse equipment and electric rider and counterbalanced fork lift trucks. At these events, customers will see for themselves how the relationship between Yale and Maini has developed and continues to grow and how we are perfectly positioned to develop the market and meet the demanding needs of materials handling equipment users.”

The event programme includes a presentation on the future of warehousing in India, an overview of Yale capabilities as a global organisation, the strength of Yale-Maini partnership and the opportunities that this partnership brings to existing and new customers.

The four events are:

• April 5, The Accord Metropolitan, GN Chetty Road, T Nagar,Chennai – 600017


• April 6, The Westin Pune Koregaon Park, 36/ 3-B, Koregaon Park Annexe, Mundhwa Road, Ghorpadi, Pune – 411001


• April 7, Le Meridien, Near Nehru Bridge, Ahmedabad – 380001


• April 8, Radisson Suites Gurgaon B Block, Sushant Lok, Phase 1, Gurgaon, Haryana - 122002

To register your interest in the events, please contact: Sarath Chandra - +91 9686662808 - sarath@maini.com Shirly Sabu - +91 9686451696 - shirlysabu@maini.com Maini Materials Movement Pvt Ltd Survey No. 32, Chandapura, Hosur Road Bangalore - 560099

For further information on the range of materials handling equipment provided by Maini Materials Movement and Yale, please visit www.yale-forklifts.eu.

YALE announces intention to appoint BRIGGS EQUIPMENT UK Ltd as exclusive distributor in the UK

Yale Europe is pleased to announce its intention to appoint Briggs Equipment UK Ltd, a leading national independent service provider and materials handling equipment specialist, as its exclusive distributor in the UK (excluding Northern Ireland).

As part of the pending agreement, NACCO Materials Handling Group intends to also sell the Yale UK business to Briggs Equipment UK Limited.

Briggs International is part of the Sammons Enterprises Inc. equipment distribution division. Companies within the equipment distribution division include Briggs Equipment US, who is already a major distributor of Yale Forklift Truck products.

The extension of the strategic partnership between Yale and Briggs Equipment is consistent with the ambitious growth strategy of Yale, enabling a dramatic increase in market coverage in the UK.

Yale Europe will continue to support all of its customers throughout any period of change and looks forward to delivering outstanding levels of service under this new partnership.

It is expected that Forkway Limited and Lloyd Limited will continue their valuable contribution to the success of Yale and the satisfaction of their customers, working closely together with Briggs Equipment UK Ltd.

Yale Searches for the Oldest Truck in Anniversary Year

Widely recognised as introducing the very first electric powered low lift platform truck to the European market, Yale is searching for the oldest Yale forklift truck or pallet truck, still in operation today, to mark its 90th anniversary year in 2010.

In 1919, the very first battery powered low lift platform truck was manufactured in Staten Island, New York by C.W. Hunt Co which was purchased by Yale & Towne Manufacturing Co in 1920.

Yale is offering a trip to the Big Apple in return for information on the oldest Yale forklift truck or pallet truck still in operation*.

Richard Czepukojc, Yale Europe’s marketing communications executive, explains: “We regularly receive feedback from our customers saying they are still using a Yale forklift truck or pallet truck purchased in the 1960s and we know of one operator that up until a few years ago was using a platform truck that was well over 40 years old, but we are certain that there must be more examples out there.

“As well as being at the forefront of forklift innovation and technology our products are recognised as being robust, durable and hard wearing so we are looking forward to discovering where these forklift and pallet trucks are still in operation today.”

The competition is open to operators of Yale forklift trucks or pallet trucks in Europe, the Middle East and North Africa who currently operate Yale materials handling equipment that is at least 20 years old.

Operators can enter the competition by visiting www.forkliftaction.com/yaleoldesttruck or by emailing a picture of it in use, together with your name, company and age of the truck, to yaleeurope@yale.com. A selection of images will be uploaded on the gallery on the new Yale blog site: http://forkliftsrus.blogspot.com/ and entries will be updated on Twitter at www.twitter.com/yale_forklifts.

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* Prize details and terms and conditions can be found via http://forkliftsrus.blogspot.com/.

Yale Enters the Digital Age

Yale has increased its online presence with the launch of an extensive European-wide web site, the formation of a dedicated online resource for the Middle East, the creation of a brand new blog and entry into the world of Twitter.

Both the European web site and the Middle East resource have been designed to be easy to navigate whilst mirroring the style and attention to detail that goes into creating the company’s class leading materials handling equipment.

Along with product and company information, the site also features an online press office, which includes an opportunity to post industry questions to MD Frank Ulbricht, an RSS feed, aftersales support, used forklift truck information, links to dealers and information on Yale Financial Services.

Translated into seven languages, the site can be found at the following addresses:

- English: http://www.yale-forklifts.eu/
- French: http://www.yale-chariots.eu/
- German: http://www.yale-gabelstapler.eu/
- Spanish: http://www.yale-carretillas.eu/
- Italian: http://www.yale-carrelli.eu/
- Dutch: http://www.yale-vorkhefttrucks.eu/
- Russian: http://www.yale-forklifts.ru/

A second web resource, http://www.yale-me.com/ has also been established as a dedicated web site for Yale in the Middle East.

In addition to the web site, Yale has also launched a new blog with the aim of opening up more communications channels with its customers, dealers and the media.

As well as the latest press releases, http://forkliftsrus.blogspot.com/ will feature comments on industry topics, dealer news and competitions.

Speaking about the company’s digital developments, Richard Czepukojc, Yale Europe’s marketing communications executive, said: “We know that more and more people are using the web for research before making purchasing decisions and increasingly see it as a valuable resource.

“Our new web site is much easier to navigate and features much more information than the previous site.

“We are also very excited about our first blog. We will be featuring many different articles on forkliftsRus and are looking to use it as a two way communication channel. We are inviting people to comment on the articles we post, tell us their views and contribute if they have suitable articles they want us to publish.”

To mark the company’s new digital offering, Yale has also entered the world of Twitter and is inviting interested parties to follow them by searching for the company’s username Yale_Forklifts.

The first blog entries and tweets have already been added to http://forkliftsrus.blogspot.com/ with new posts planned every week.