NEW SPONSORS HELP KEY CYCLING EVENT

One of the country’s most important youth track cycling competitions is going ahead after it secured sponsorship from a national brand.

The British Cycling National Tandem Sprint Championship and Newcastle-under-Lyme round of the Northern Area Youth Omnium series, will be sponsored by 3-IN-ONE, the longest established brand in the UK’s lubricants market.

In previous years this meeting has seen the likes of gold medal winning Olympians Victoria Pendleton and Jason Kenny compete, and this year future British Olympians race could be in action.

The 2011 event, on Sunday 22nd May at the Lyme Valley stadium, will form part of the British Paralympian cyclists’ training programme for next year, with Beijing gold medallists, Barney Storey and Anthony Kappes racing.

It offers a great chance of local riders to follow in the tyre tracks of Newcastle-under-Lyme rider, Kian Emadi (18), who has been talent spotted in previous youth omnium races and is hoping to make the Olympic squad for the 2016 games in Brazil.

Event co-ordinator, Paul Barber, said: “3-IN-ONE’s sponsorship of this event means everything, as it allows us to put on a more professional meeting, including the hiring of photo finish timing equipment for race winners.

“It also enables us to divert funds into promoting and sustaining cycling to young people in Staffordshire and beyond.

“This is a key event for British Cycling staff to identify emerging talent for inclusion in the Olympics Talent Team programme and I’m sure we’ll see some fantastic races.”

3-IN-ONE is forging links with British youth cycling, having recently agreed to sponsor a team containing some of the sport’s brightest young talent, Velocity 3-IN-ONE CNP.

Amy Long, brand manager for lubricant specialists 3-IN-ONE, said: “We’re delighted to sponsor this event and look forward to seeing cycling stars of the future in action.

“We have a complete range of 3-IN-ONE solutions, so will be providing expert advice on keeping the cyclists’ equipment in tip-top condition throughout the day, with specific focus on our newly launched Bike Maintenance Spray.

“The company’s commitment to cycling is long-term as it represents an area where the brand has product expertise that cyclists can rely on.”

The meeting will include youth omnium races at under 8, 10, 12, 14 and 16 levels, with the two higher age groups split into girls and boys.

Paul concluded: “Cycling in this country is more popular than ever before and this is reflected in the number of youngsters attending the Newcastle track every week.”

CHESHIRE BIKE SHOP IS THE CHOSEN ONE

A Cheshire cycle shop is one of just a few UK businesses chosen to test the latest product from international giants, WD-40.

The company, which manufactures a range of specialist lubricants under the 3-IN-ONE brand, has chosen twelve50bikes in Frodsham to be the first official testers of its newly launched 3-IN-ONE Bike Maintenance lubricant.

Despite being open only a few months, twelve50bikes was chosen because of the business’ service facility and the experience of the two owners.

Matt Steadman and Rick Minshull are ex-professional mountain bikes racers with over 20 years’ experience in the cycling industry.

David Whittome, head of UK marketing at WD-40 Company, said: “Twelve50bikes is the perfect place to test the new 3-IN-ONE Bike Maintenance product.

“Matt and Rick are bike mad and most importantly are riders themselves, meaning they’ll be testing it on their own bikes first.

“The feedback they give will prove invaluable as we look at ensuring the product meets criteria to everyone maintaining a bike.

Matt, from twelve50bikes, said: “We’re delighted to have been chosen to test 3-IN-ONE Bike Maintenance product

“We use huge amounts of lubricants in our service department and also on our own bikes.

“We only stock products which we’d be happy to use ourselves so look forward to the using the lubricant.”

MK DONS CHARITY CYCLE GOES SMOOTHLY WITH THE HELP OF 3-IN-ONE

Super-fit cyclists from MK Dons FC completed a gruelling Lands End to John o’ Groats charity ride due to determination, hard work and the latest product from WD-40 company.

Six of the team’s members signed up for the challenge with the aim of raising £20,000 for Help For Heroes and MK Dons Sport and Education Trust (SET). Last month the group braved rain, screaming muscles and exhaustion to reach their goal in just ten days.

The cyclists had the backing of a number of supporters, including Milton Keynes-based WD-40, which manufactures a range of specialist lubricants under the 3-IN-ONE brand.

The company donated a quantity of its newly launched 3-IN-ONE Bike Maintenance product to ensure all six bikes have enough lubrication and protection to help them through the 1,000 mile ride prior to the team’s departure on June 5th.

Darren Oldroyd, director of football and community for MK Dons SET, said: “The experience was very challenging and not helped by the disappointing weather – it rained for six of the 10 days. The 3-IN-ONE Bike Maintenance product was very useful given those conditions.

“We found it superb as a cleaning product around the cassette and chain and a useful lubricant. Maintenance was a vital part of the challenge and every stage started and finished with bike maintenance, so the product was used extensively during the ride.”

The team, made up of Paul Mitchell, MK Dons community ambassador, Darren Oldroyd, James Parkinson, MK Dons head of partnerships, John Lloyd, MK Dons business development executive and Dave Pearson from Milton Keynes-based company Filmology, were the first cyclists in the country to use the product.

David Whittome, head of UK marketing at WD-40, said: “Supporting charities is important to us, and we’re delighted MK Dons completed the challenge and found the 3-IN-ONE Bike Maintenance product an essential part of their kit during their quest.”

The ride has so far generated over £22,000 which will be divided equally amongst both charities.

Further donations can be made at www.justgiving.com/SETH4Hbikechallenge

MK DONS CHARITY CYCLE TEAM RECEIVES BOOST

A team of cyclists from MK Dons FC has received a local boost as they make final preparations for their Lands End to John o’ Groats charity ride.

Milton Keynes-based WD-40 Company, who manufacture a range of specialist lubricants under the 3-IN-ONE brand, has joined the list of high profile supporters of the six-strong cycling team.
The company has donated a quantity of its newly launched 3-IN-ONE Bike Maintenance product to ensure all six bikes have enough lubrication and protection to help them through the 1,000 mile ride.

Starting on Sunday June 5th, the team is hoping to raise £20,000 for Help for Heroes and MK Dons Sport and Education Trust (SET). Both will receive 50% each of the total money raised.

Paul Mitchell, MK Dons’ community ambassador, said: “We’re grateful to every person or business that has made the ride possible, but especially to those based in Milton Keynes.

“The donation by 3-IN-ONE will provide the team with the essential support to keep the bikes and riders running smoothly. We feel honoured to be the first cyclists in the country to be using this product.

“The idea of a bike ride fits in with our promotion of health and fitness and with support from our sponsors hopefully we’ll be able to continue to make a real impact on people’s lives in Milton Keynes and throughout the rest of the country.”

David Whittome, head of UK marketing at WD-40 Company, said: “Supporting charities is important to us, and we’re delighted MK Dons have taken up this challenge.

“I’m sure the team will find the 3-IN-ONE Bike Maintenance product an essential part of their kit during the 1,000 miles.

The bike ride is for two very worthy charities and everyone working on the 3-IN-ONE brand wishes the team the best of luck.”

The team consists of Paul Mitchell, MK Dons Community Ambassador, Darren Oldroyd, Director of Football and Community in the SET, James Parkinson, MK Dons Head of Partnerships, John Lloyd, MK Dons Business Development Executive and Dave Pearson from Milton Keynes-based company Filmology.

To donate go to www.justgiving.com/SETH4Hbikechallenge