Monday 7 September 2009

HiQ seeking a pink grid girl!

HiQ is urging British Touring Car Championship fans to get their cameras at the ready, strike a pose, and stand a chance of becoming the HiQ’s official Pink Grid Girl alongside Tom Chilton!

The official sponsor of Britain’s premier motor racing series is upping the pace of its charity partnership with Breast Cancer Care, and is looking for a new pink presence at Brands Hatch on October 4.

And with Tom Chilton not having a grid girl for the final race of the season and dying his own hair pink for the race, HiQ thought it would be perfect to team up with the speedster in an attempt to add another splash of colour.

HiQ is appealing for ladies to email pictures of themselves, clad in pink, with fans being asked to vote for their favourite online.

A total of 10 will be shortlisted and fans will then be asked to vote for HiQ’s official Pink Grid Girl on

The idea to find HiQ’s official Pink Grid Girl was created with Tom to coincide with a huge attempt to get everyone to wear pink at Brands Hatch, to raise as much money for Breast Cancer Care as possible.

Whoever is voted as HiQ’s official grid girl for Brands Hatch will also get the chance to have dinner with Tom Chilton and ask him questions about his racing career and hopes for the future.

HiQ’s marketing manager Geraldine McGovern said: “The winner will enjoy a day at Brands Hatch with us, while helping to generate some awareness about Breast Cancer Care in the process. They will be part of a really special day and we hope as many people enter as possible.”

Tom Chilton added: “The work HiQ is doing with Breast Cancer Care has been fantastic and I was only too happy to get involved. We all hope that Brands Hatch will be a spectacular event and this is another nice idea to generate awareness.”

HiQ will also be appealing to all BTCC fans at Brands Hatch to wear an item of pink on race day, in an attempt to create a carnival of colour to celebrate HiQ’s partnership with Breast Cancer Care.

Anyone interested in becoming HiQ’s official Pink Grid Girl for Brands Hatch should email leaving their contact details.

A gallery of the shortlisted 10 entries will be on to vote for from September 7 to September 21.

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